{"id":10499,"date":"2026-02-06T15:57:22","date_gmt":"2026-02-06T15:57:22","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=10499"},"modified":"2026-02-06T16:01:27","modified_gmt":"2026-02-06T16:01:27","slug":"errors-in-setting-hotel-rates","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/en\/errores-fijar-tarifas-hoteles\/","title":{"rendered":"Common mistakes in hotel rate-setting and how to avoid them"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10499\" class=\"elementor elementor-10499\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40bb7070 e-con-full e-flex e-con e-parent\" data-id=\"40bb7070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1743fa e-con-full e-flex e-con e-child\" data-id=\"1743fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1b4083 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"3e1b4083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/en\"><span class=\"hfe-breadcrumbs-text\">Home<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18134bc5 elementor-widget elementor-widget-heading\" data-id=\"18134bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Common mistakes in hotel rate-setting and how to avoid them<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21de9146 elementor-widget elementor-widget-text-editor\" data-id=\"21de9146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Virtual check-in has become one of the innovations most in demand by travellers and hotel managers. It allows check-in to be carried out digitally, without the need to go through reception, which speeds up the customer experience and optimises resources for the hotel.<\/p><p>From our position as a technology provider in the industry, we experience first-hand the challenges faced by hoteliers and how a modern management system can make a difference. The evolution of the <strong>Hotel PMS<\/strong> has evolved from a control tool to a strategic driver of efficiency, personalisation and data-driven decision making.<\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ac5d3 elementor-widget elementor-widget-image\" data-id=\"83ac5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-1024x683.webp\" class=\"attachment-large size-large wp-image-10500\" alt=\"errors in hotel rate-setting\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/errores-al-fijar-tarifas-de-hoteles-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf638b4 elementor-widget elementor-widget-text-editor\" data-id=\"bf638b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide is designed for profiles that touch prices and revenues on a day-to-day basis (owners, management, revenue, reception with commercial tasks) and are looking to improve results without magic recipes. The idea is to help you identify what impact each failure has and what minimum practices reduce uncertainty. In this work, a PMS is often useful as a \u201ccontrol centre\u201d to centralise operational data (occupancy, pick-up, segments, restrictions) and execute changes in a consistent way, avoiding working with loose parts.<\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa5563 elementor-widget elementor-widget-heading\" data-id=\"afa5563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signs that your tariffs are not well aligned with demand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5fd86 elementor-widget elementor-widget-text-editor\" data-id=\"2f5fd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before moving prices, it is important to detect whether the problem is really \u201cthe tariff\u201d or the way it is being managed. There are very operational symptoms that often warn of misalignment between demand, perceived value and distribution.<\/p><p>Frequent signs and what to look for in each case:<\/p><ul><li><strong>High occupancy with low ADR<\/strong>: revises <strong>ADR<\/strong> y <strong>RevPAR<\/strong> by date and by channel; it may indicate that you are selling too early or with too much reliance on low rates.<\/li><li><strong>Many cancellation peaks<\/strong>: watch <strong>cancellation fee<\/strong>, <strong>no-shows<\/strong> and changes in <strong>policies<\/strong> (flexible vs. non-refundable) per channel.<\/li><li><strong>Low conversion on the direct web<\/strong>: revises <strong>conversion<\/strong>, <strong>drop-out rate<\/strong> and differences in <strong>price\/conditions<\/strong> versus OTAs.<\/li><li><strong>Disparity between channels<\/strong> (same day, different prices or inconsistent conditions): contrasts <strong>FINAL FEE<\/strong>, <strong>taxes\/fees<\/strong>, <strong>policies<\/strong> y <strong>availability<\/strong> by typology.<\/li><li><strong>The comp set beats you \u201cwithout clear cause\u201d.\u201d<\/strong>: compare your <strong>price position<\/strong> with your <strong>perceived value<\/strong> (reputation, location, regime, policies), not just the number.<\/li><li><strong>Erratic pick-up<\/strong> (enter all at once or not at all): see <strong>daily pick-up<\/strong> y <strong>lead time<\/strong> by date to see if the pace of bookings deviates from what is expected.<\/li><\/ul><p>The aim of these signals is not to \u201cconfirm that you are wrong\u201d, but to avoid impulsive changes. An undiagnosed price adjustment can fix one day and make the month worse.<\/p><p><!-- notionvc: 721be200-8457-4a11-a0e9-d42dc4c02327 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed8ee2 elementor-widget elementor-widget-heading\" data-id=\"6ed8ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: pricing \u201cby eye\u201d without rules and data (and how to create a minimum framework)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4190c92 elementor-widget elementor-widget-text-editor\" data-id=\"4190c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intuition can help, but when it replaces a decision framework, inconsistency arises: everyone changes rates with different criteria, people react late and it is difficult to learn. A minimum framework does not promise results; it reduces the margin of error and makes your decisions comparable.<\/p><p>A simple scheme to move from \u201cby eye\u201d to \u201cby method\u201d:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ddb0e elementor-widget elementor-widget-n-accordion\" data-id=\"62ddb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1030\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1030\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 1. Review timetable <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1030\" class=\"elementor-element elementor-element-d013811 e-con-full e-flex e-con e-child\" data-id=\"d013811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6c430 elementor-widget elementor-widget-text-editor\" data-id=\"ea6c430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adaptability allows sales teams to adjust their strategies according to customer trends and preferences. In a changing marketplace, it is vital that the sales team responds quickly to customer expectations, maximising conversion opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1031\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1031\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 2. Basic sources of information <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1031\" class=\"elementor-element elementor-element-3b351d3 e-con-full e-flex e-con e-child\" data-id=\"3b351d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a6320 elementor-widget elementor-widget-text-editor\" data-id=\"a9a6320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>History by season and day of the week.<\/li><li>Pick-up and lead time.<\/li><li>Local events and market behaviour.<\/li><li>Performance per channel and segment.<\/li><\/ul><p><!-- notionvc: 2f984e6a-daed-435d-8bb2-b3b69844c3e6 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1032\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1032\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 3. Simple rules to avoid extremes <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1032\" class=\"elementor-element elementor-element-99857c6 e-con-full e-flex e-con e-child\" data-id=\"99857c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52030ba elementor-widget elementor-widget-text-editor\" data-id=\"52030ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Tariff bands<\/strong> (reasonable minimum-maximum per typology).<\/li><li><strong>Steps by occupancy<\/strong> (gradual rises when certain thresholds are reached).<\/li><li><strong>Limits on changes<\/strong> (avoid large oscillations without a reason).<\/li><\/ul><p><!-- notionvc: bee5e1f8-7193-486d-a1b2-23e992d022c7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6c2380 elementor-widget elementor-widget-text-editor\" data-id=\"b6c2380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a PMS, part of this framework becomes easier to sustain: actual availability by typology, occupancy by date, restrictions applied and traceability of changes are often in one place, reducing decisions based on scattered data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b730 elementor-widget elementor-widget-heading\" data-id=\"271b730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What data is \u201cessential\u201d for deciding on the daily rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b988927 elementor-widget elementor-widget-text-editor\" data-id=\"b988927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order not to decide blindly, try to review at least these inputs (6-8) before touching prices:<\/p><ul><li><strong>Occupancy by date<\/strong> (and by typology if applicable).<\/li><li><strong>Pick-up<\/strong> of the last few days and comparison with equivalent periods (e.g. same week of the previous year or comparable weeks).<\/li><li><strong>Lead time<\/strong> (how far in advance your customer books per segment\/channel).<\/li><li><strong>Cancellations and no-shows<\/strong> by channel and tariff type.<\/li><li><strong>Channel mix<\/strong> (direct vs. OTA, and weight of each on the date).<\/li><li><strong>Actual availability by typology<\/strong> (what you have left that is saleable and what limits your inventory).<\/li><li><strong>Comp set<\/strong> (comparable price position and conditions).<\/li><li><strong>Events\/fairs<\/strong> and restrictions in force (min stay, closures, etc.).<\/li><\/ul><p>A PMS does not provide everything (e.g. the comp set usually comes from a rate shopper or market observation), but it does centralise the operational core (occupancy, inventory, segments, constraints) and avoids making decisions with \u201cloose pieces\u201d that are difficult to reconcile.<\/p><p><!-- notionvc: 5058b41c-6058-46b1-8cc1-61d8566e6b75 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c21072 elementor-widget elementor-widget-heading\" data-id=\"7c21072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: copying the competitor without understanding your value proposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed7ad3 elementor-widget elementor-widget-text-editor\" data-id=\"9ed7ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Matching comp set prices seems \u201csafe\u201d, but it can hurt margin or conversion if you are not comparing equivalent products. Two hotels can be 800 metres apart and compete little if their audience, service or policies are different.<\/p><p>Typical mistakes when copying the competitor:<\/p><ul><li>Compare with hotels in <strong>another real category<\/strong> (not only stars: service, product status, offer).<\/li><li>Ignore <strong>reputation<\/strong> and volume of reviews (customer pays \u201cperceived risk\u201d).<\/li><li>Do not align <strong>regime<\/strong> (accommodation only vs. breakfast included) or <strong>policies<\/strong> (flexible cancellation, non-refundable).<\/li><li>Do not consider <strong>actual location<\/strong> (connections, \u201cperceived zone\u201d, noise, accessibility).<\/li><li>Adjust price without revision <strong>distribution cost<\/strong> (commissions and channel visibility).<\/li><\/ul><p>Recommended approach: use the competitor as a benchmark, but decide according to your <strong>value proposal<\/strong> and your objective for each date (fill, protect ADR, prioritise direct, etc.). If you compete on value, reflexively going down can make you a \u201ccheap option\u201d unnecessarily.<\/p><p><!-- notionvc: 6768afcb-43a2-4310-a430-32779e27244e --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e304e91 elementor-widget elementor-widget-heading\" data-id=\"1e304e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to define a useful \u201ccomp set\u201d in 20 minutes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95e462 elementor-widget elementor-widget-text-editor\" data-id=\"c95e462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A practical comp set is not a perfect list; it is a useful list for everyday decisions.<\/p><p>Quick steps:<\/p><ol><li><strong>Choose 5-8 hotels<\/strong> (no 20): sufficient for context, manageable for review.<\/li><li><strong>Filter by location and demand<\/strong>competing for the same travel purpose (business, urban leisure, beach, event).<\/li><li><strong>Aligns service level<\/strong>Approximate size, key amenities, perceived category, recent refurbishments.<\/li><li><strong>Check OTAs and Google<\/strong>: look at price, conditions (cancellation, payment), conditions, and availability on 3-5 representative dates.<\/li><li><strong>Contrast reputation<\/strong>Rating, volume of opinions and recurring themes (cleanliness, location, noise).<\/li><li><strong>Document differentials<\/strong>What do you have that they don't (or the other way around) and how does it affect the price?.<\/li><\/ol><p>Operational warning: check comp set <strong>at least quarterly<\/strong>. The market changes (reforms, closures, changes in positioning, new competitors) and an \u201cold\u201d set leads to wrong conclusions.<\/p><p><!-- notionvc: a1f1624d-ad13-4cfa-9396-6167d2f7e73a --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c61b6e elementor-widget elementor-widget-heading\" data-id=\"7c61b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: not segmenting (one tariff for everybody and every day).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5059529 elementor-widget elementor-widget-text-editor\" data-id=\"5059529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A single tariff for all segments and all dates usually destroys revenue in two ways: you leave money on the table when demand is strong, and at the same time you don't offer the right stimulus when demand is weak. Segmenting does not mean getting complicated: it means applying minimum rules for customers with different behaviours.<\/p><p>Simple and widely used segmentations:<\/p><ul><li><strong>Corporate vs leisure<\/strong>different needs and policy sensitivities.<\/li><li><strong>Direct vs OTA<\/strong>different acquisition costs and the possibility of loyalty.<\/li><li><strong>Long stays<\/strong>price-sensitive: they tend to be more sensitive to the total price, but reduce turnover.<\/li><li><strong>Groups<\/strong>: require quota control and specific conditions.<\/li><li><strong>Weekend vs. midweek<\/strong>changes in travel motive and purchase pattern.<\/li><li><strong>High\/low season<\/strong>not only by calendar, but also by events and flights.<\/li><\/ul><p>Segmenting increases control and reduces reliance on generic discounts. The key is to keep it manageable: few segments, clear rules and measurement.<\/p><p><!-- notionvc: aa5f88dc-b2bb-4112-930b-df5b5b0b1da5 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf54015 elementor-widget elementor-widget-heading\" data-id=\"bf54015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typical segments and which variable usually changes in each segment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9719bd6 elementor-widget elementor-widget-text-editor\" data-id=\"9719bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are trends, not laws. Each hotel must adjust with its history (lead time, cancellation, channel mix and reputation).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a36d98 elementor-widget elementor-widget-html\" data-id=\"8a36d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- TODO EN UN SOLO BLOQUE: SIN BORDE MORADO, responsive (desktop=tabla, m\u00f3vil=tarjetas) -->\r\n<style>\r\n  .tbl-wrap{\r\n    \/* sin borde morado *\/\r\n    border:0;\r\n    background:transparent;\r\n    padding:0;\r\n\r\n    \/* evita romper la web si algo desborda *\/\r\n    max-width:100%;\r\n    overflow-x:auto;\r\n    -webkit-overflow-scrolling:touch;\r\n  }\r\n\r\n  .tbl{\r\n    width:100%;\r\n    border-collapse:collapse;\r\n    background:#fff;\r\n    font-family:system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;\r\n    color:#4a4a4a;\r\n\r\n    \/* si el contenedor es estrecho en desktop, har\u00e1 scroll en vez de romper *\/\r\n    min-width: 720px;\r\n  }\r\n\r\n  .tbl thead th{\r\n    background:#648CFF;\r\n    color:#fff;\r\n    text-align:left;\r\n    font-weight:700;\r\n    padding:14px 16px;\r\n    border-right:1px solid rgba(255,255,255,.35);\r\n    white-space:nowrap;\r\n  }\r\n  .tbl thead th:last-child{ border-right:0; }\r\n\r\n  .tbl tbody td{\r\n    padding:18px 16px;\r\n    border:1px solid #D9D9D9;\r\n    vertical-align:middle;\r\n    line-height:1.4;\r\n    background:#fff;\r\n  }\r\n\r\n  \/* M\u00d3VIL: tarjetas *\/\r\n  @media (max-width: 640px){\r\n    .tbl{ min-width:0; }\r\n    .tbl thead{ display:none; }\r\n    .tbl, .tbl tbody, .tbl tr, .tbl td{\r\n      display:block;\r\n      width:100%;\r\n    }\r\n    .tbl tbody tr{\r\n      border:1px solid #D9D9D9;\r\n      border-radius:10px;\r\n      overflow:hidden;\r\n      margin:10px 0;\r\n      background:#fff;\r\n    }\r\n    .tbl tbody td{\r\n      border:0;\r\n      border-bottom:1px solid #EEE;\r\n      padding:12px 14px;\r\n    }\r\n    .tbl tbody td:last-child{ border-bottom:0; }\r\n    .tbl tbody td::before{\r\n      content: attr(data-label);\r\n      display:block;\r\n      font-weight:700;\r\n      color:#3b3b3b;\r\n      margin-bottom:6px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"tbl-wrap\">\r\n  <table class=\"tbl\">\r\n    <thead>\r\n      <tr>\r\n        <th>Segment<\/th>\r\n        <th>Usual sensitivity<\/th>\r\n        <th>What usually changes<\/th>\r\n        <th>General recommendation<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n    <tbody>\r\n      <tr>\r\n        <td data-label=\"Segmento\">Corporate<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">Lower to price, high to flexibility<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Cancellation policy, payment conditions<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Prioritise consistency and availability on working days; avoid indiscriminate discounting.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td data-label=\"Segmento\">Leisure<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">Medium-high at the price<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Packages, added value, conditions<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Reinforce value (breakfast, late check-out) rather than pure price reduction.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td data-label=\"Segmento\">Direct (web\/phone)<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">Variable; values confidence<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Benefits and conditions<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Maintain consistency and reasonable advantages (better policy or extras) without breaking the positioning.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td data-label=\"Segmento\">OTA<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">High price and visibility<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Promos, mobile rates, inventory rules<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Control commission and parity; prevent the OTA from \u201cbeating\u201d your website by configuration.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td data-label=\"Segmento\">Long stay<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">Sensitive to total, lower turnover<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Moderate discount, restrictions<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Use clear conditions and compare impact on ADR\/RevPAR and operational (cleaning, rotation).<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td data-label=\"Segmento\">Groups<\/td>\r\n        <td data-label=\"Sensibilidad habitual\">Negotiation, risk of deadlock<\/td>\r\n        <td data-label=\"Qu\u00e9 suele cambiar\">Quotas, deposits, deadlines<\/td>\r\n        <td data-label=\"Recomendaci\u00f3n general\">Defines release rules and reasonable minimum price for cost and opportunity.<\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b4087 elementor-widget elementor-widget-text-editor\" data-id=\"d1b4087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These are trends, not laws. Each hotel must adjust with its history (lead time, cancellation, channel mix and reputation).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98ee3db elementor-widget elementor-widget-heading\" data-id=\"98ee3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error: not checking parity and coherence between channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f4396 elementor-widget elementor-widget-text-editor\" data-id=\"79f4396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inconsistency between channels not only confuses the customer; it also leads to margin leakage and loss of control. Often it is not a \u201cstrategy decision\u201d, but a configuration problem: mappings, taxes, automatic promotions or different conditions.<\/p><p>Common problems:<\/p><ul><li><strong>Tariff differences<\/strong> for incorrect mappings between typologies or tariff plans.<\/li><li><strong>Taxes\/fees<\/strong> shown differently (final price not comparable).<\/li><li><strong>Misconfigured promotions<\/strong> (discounts that are applied where they do not apply).<\/li><li><strong>Commissions not covered<\/strong> when comparing \u201cnet price\u201d vs \u201cpublic price\u201d.<\/li><li><strong>Inconsistent packages<\/strong> (one channel includes breakfast, another does not, or different policies).<\/li><li><strong>Poorly distributed inventory<\/strong> (closures or quotas leading to overselling or loss of demand).<\/li><\/ul><p>A PMS often helps to reduce these errors by centralising inventory rules, typologies and restrictions, and by providing traceability of changes. If it is also coordinated with a channel manager, dependence on repeated manual adjustments is minimised.<\/p><p><!-- notionvc: ce49206b-cc5a-4633-8f7d-aad75f28f123 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7020bfd elementor-widget elementor-widget-heading\" data-id=\"7020bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quick checklist for weekly review of tariffs per channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d092be0 elementor-widget elementor-widget-text-editor\" data-id=\"d092be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short routine to maintain consistency:<\/p><ul><li>Choose <strong>3-5 key dates<\/strong>The following dates are available: upcoming (7-14 days), a strong weekend and an off-peak date.<\/li><li>Compare <strong>web vs OTAs<\/strong>Final price, conditions, cancellation and payment conditions.<\/li><li>Check <strong>taxes and fees<\/strong> (what each channel includes and how it is displayed).<\/li><li>Check <strong>promotional codes<\/strong> and their scope (dates, typologies, channels).<\/li><li>Check <strong>mobile rates<\/strong> and \u201capp only\u201d promos in OTAs.<\/li><li>Confirms <strong>restrictions<\/strong> (min stay, CTA\/CTD) per channel and per typology.<\/li><li>Valida <strong>availability<\/strong> real by room type (to avoid disparities or unintentional closures).<\/li><\/ul><p><!-- notionvc: c84f2a5a-5a5c-4f0f-98e2-ed2003d26e82 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6379d64 elementor-widget elementor-widget-heading\" data-id=\"6379d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error: untargeted discounts and promotions (only \u201cget down to sell\u201d).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0570078 elementor-widget elementor-widget-text-editor\" data-id=\"0570078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Price discounting may increase bookings, but it does not always improve revenue or profitability. Without a concrete target and minimal measurement, discounting becomes habit and erodes ADR, perception of value and ability to raise prices on strong dates.<\/p><p>A reasonable discount usually serves a purpose, for example:<\/p><ul><li><strong>Activate demand<\/strong> on off-peak dates without contaminating peak dates.<\/li><li><strong>Boost direct channel<\/strong> (improving distribution cost) without breaking coherence.<\/li><li><strong>Increase average stay<\/strong> (fewer gaps, less turnover) in specific periods.<\/li><\/ul><p>Prudent examples (indicative, not universal):<\/p><ul><li><strong>10% mobile<\/strong> with clear conditions and selected dates, if the mobile channel brings incremental conversion.<\/li><li><strong>Early booking<\/strong> limited (by quota or window), to capture early demand without giving away margin on dates that would fill up on their own.<\/li><li><strong>Value-added package<\/strong> (late checkout, parking, breakfast) when it provides differentiation without cutting the \u201cpure\u201d price so much.<\/li><\/ul><p>The idea is simple: a promotion should be specific (which date, which segment, which channel) and measurable.<\/p><p><!-- notionvc: 45de7223-55c8-40e7-a366-65304f6c6c06 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf1f6fd elementor-widget elementor-widget-heading\" data-id=\"bf1f6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to measure whether a promotion really worked<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1969f7d elementor-widget elementor-widget-text-editor\" data-id=\"1969f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To avoid the self-deception of \u201cit worked because reserves came in\u201d, he evaluates:<\/p><ul><li><strong>Net increase in reserves<\/strong> compared to a baseline scenario (comparable period).<\/li><li><strong>ADR and RevPAR<\/strong> during the promo vs. expected without promo (or vs. comparable dates).<\/li><li><strong>Acquisition cost<\/strong> per channel (commissions, marketing spend if applicable).<\/li><li><strong>Cancellation and no-show<\/strong>a promo can raise \u201cfragile\u201d stocks.<\/li><li><strong>Average stay<\/strong> and mix of typologies: if it improves the occupancy structure.<\/li><li><strong>Displacement<\/strong>How many bookings would still have come in without a discount (cannibalisation).<\/li><\/ul><p>Comparing against equivalent periods (same day of the week, season and context of events) usually gives a more reliable reading than looking only at \u201cbefore vs. after\u201d without adjusting.<\/p><p><!-- notionvc: b10afcc5-1ef3-4bcb-916b-143740256404 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc20120 elementor-widget elementor-widget-heading\" data-id=\"bc20120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: ignoring the pick-up and reacting late (or too early).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7fa91 elementor-widget elementor-widget-text-editor\" data-id=\"ee7fa91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The pick-up is, in simple language, <strong>how a date fills in over time<\/strong>How many bookings are coming in each day for a future date and how far in advance. Ignoring this leads to two opposite mistakes: going down late when there is no room to react, or going up too early and slowing down demand.<\/p><p>Good operational practices:<\/p><ul><li>Watch the pick-up by <strong>windows in advance<\/strong> (e.g. 0-7, 8-21, 22-60 days) according to your reality.<\/li><li>Adjusts as follows <strong>gradual<\/strong> whether the pace is above or below expectations.<\/li><li>Avoid abrupt daily changes for no reason: they generate internal instability and make it difficult to learn what worked.<\/li><\/ul><p><!-- notionvc: b185e078-ee05-4e7c-b196-5f8bc8ed2515 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693da43 elementor-widget elementor-widget-heading\" data-id=\"693da43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Simple occupancy and day-ahead adjustment rules<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2663d21 elementor-widget elementor-widget-text-editor\" data-id=\"2663d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illustrative example (each hotel should calibrate it to its history and market):<\/p><ul><li><strong>A 30-21 days<\/strong>if the occupancy is above a threshold (e.g. 50-60% depending on the season), consider <strong>small rises<\/strong> and review restrictions.<\/li><li><strong>A 14-7 days<\/strong>: if the pick-up accelerates and the occupancy exceeds another threshold (e.g. 70-80%), apply <strong>another step<\/strong> and takes care of the availability of the most demanded typologies.<\/li><li><strong>A 3-0 days<\/strong>The following is an example: decide on the basis of remaining inventory and acquisition cost; avoid \u201creflexive downgrading\u201d if what is left is premium typologies or if the most likely channel is high-cost.<\/li><\/ul><p>These percentages are only a mental framework. What is important is that there is a repeatable logic (occupancy + advance + pick-up rate), not the exact number.<\/p><p><!-- notionvc: 18afccaf-117b-4870-9ce8-dd7f9499ea64 --><\/p><p><strong>This is where a <a href=\"https:\/\/leanhotelsystem.com\/en\/can-a-small-hotel-apply-revenue-management-the-answer-is-yes\/\">RMS (Revenue Management System)<\/a> can make a difference.<\/strong><\/p><p>Unlike a manual spot check, an RMS continuously analyses pick-up, lead time, historical, occupancy and other demand patterns to propose price adjustments early and consistently. It does not replace revenue or management judgement, but it does help to detect changes in trends before they become apparent and to avoid late or overly abrupt reactions. Used well, an RMS provides speed, consistency and an objective basis for deciding when to raise, when to maintain and when to adjust rates according to actual demand.<\/p><p><!-- notionvc: 899ea34e-000e-4bc2-8a5f-23f223583600 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e46a2 elementor-widget elementor-widget-heading\" data-id=\"b6e46a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: not using restrictions where appropriate (min stay, CTA\/CTD, closures)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65146f4 elementor-widget elementor-widget-text-editor\" data-id=\"65146f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Price is not the only lever. On dates of high demand or specific stay patterns, restrictions help to avoid \u201cgaps\u201d, improve average stay and protect availability for higher value bookings.<\/p><p>What to look out for:<\/p><ul><li>A restriction can <strong>improve the outcome<\/strong> if you sort the demand towards stays that fit your calendar.<\/li><li>Aggressive and uncontrolled use can <strong>lower conversion<\/strong> (especially in channels where the customer compares quickly).<\/li><li>The most prudent approach is to apply restrictions <strong>on specific dates and typologies<\/strong>, with frequent review.<\/li><\/ul><p><!-- notionvc: d386befe-3540-487d-adc3-1b2d386eface --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c2b0f elementor-widget elementor-widget-heading\" data-id=\"85c2b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typical cases where a constraint improves the outcome<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c32480 elementor-widget elementor-widget-text-editor\" data-id=\"6c32480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Typical situations:<\/p><ul><li><strong>Long weekends and long weekends<\/strong> with high demand for 2-3 nights.<\/li><li><strong>Local event<\/strong> (concert, fair, congress) where demand is concentrated.<\/li><li><strong>Few units available<\/strong>protect inventory for higher-value stays.<\/li><li><strong>Premium typologies<\/strong>Avoid selling them for 1 night if it penalises the rest of the calendar.<\/li><li><strong>Dates with a risk of \u201cgaps\u201d<\/strong> between bookings (e.g. entries\/exits are very misaligned).<\/li><li><strong>Clear demand patterns<\/strong> (your market buys 2 nights, but you get 1 night that breaks the sequence).<\/li><\/ul><p><!-- notionvc: c58cf456-9420-4607-ad31-2be2e94e84b4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b7f48 elementor-widget elementor-widget-heading\" data-id=\"82b7f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: forgetting costs and margin (increasing occupancy at any price).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186f7b9 elementor-widget elementor-widget-text-editor\" data-id=\"186f7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revenue is not the same as profitability. Increasing occupancy with very low rates may increase RevPAR in the short term, but worsen profit if the total cost of capturing and serving that booking exceeds the margin generated.<\/p><p>Operational concepts to consider:<\/p><ul><li><strong>Distribution cost<\/strong>OTA commissions, intermediation, paid promotions.<\/li><li><strong>Variable costs per occupied room<\/strong>: cleaning, laundry, amenities, energy, replenishment.<\/li><li><strong>Incremental operating costs<\/strong>extra staff, additional hours, peak workloads.<\/li><li><strong>Risk of cancellation\/no-show<\/strong> policy-driven: a \u201ccheap and flexible\u201d tariff may inflate volume but reduce effective revenue.<\/li><\/ul><p>Without getting into complex finances, it is useful to define a <strong>reasonable minimum fee<\/strong> by typology and channel: a threshold below which the reserve leaves little margin or even destroys it. If in doubt, it is wise to check with the person responsible for accounting\/management.<\/p><p><!-- notionvc: e3566c48-add2-47f3-a245-85cf1fa23533 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c05a13 elementor-widget elementor-widget-heading\" data-id=\"7c05a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What costs to consider before launching a \u201cvery low\u201d tariff\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5365516 elementor-widget elementor-widget-text-editor\" data-id=\"5365516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Minimum checklist:<\/p><ul><li><strong>OTA Commission<\/strong> and associated visibility\/promos costs (if applicable).<\/li><li><strong>Variable cost per stay<\/strong> (cleaning, laundry, amenities, energy).<\/li><li><strong>Cost of cancellation\/no-show<\/strong> (real impact according to your history and policies).<\/li><li><strong>Incremental personnel cost<\/strong> if this extra occupation requires reinforcements.<\/li><li><strong>Terms of payment<\/strong> (collection risk, returns, fraud, etc.).<\/li><li><strong>Opportunity cost<\/strong>if that cheap sale blocks inventory for better sales.<\/li><\/ul><p><!-- notionvc: 3e42a1d1-cb2e-4c9b-9bd7-1a7a70568abd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2108ce4 elementor-widget elementor-widget-heading\" data-id=\"2108ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mistake: not reviewing the strategy afterwards (no learning).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627bc8b elementor-widget elementor-widget-text-editor\" data-id=\"627bc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without review, rate-setting becomes a sequence of actions without memory: mistakes are repeated and results are attributed to chance. A monthly (or fortnightly in very dynamic seasons) closure allows transforming what happened into better decisions.<\/p><p>A simple review framework:<\/p><ul><li><strong>3 hits<\/strong>which decision worked and in which context (date, channel, segment).<\/li><li><strong>3 errors<\/strong>What happened, which signal was ignored (pick-up, cancellation, comp set, etc.).<\/li><li><strong>3 actions<\/strong>: concrete settings for the following month (rules, segments, restrictions, channel).<\/li><\/ul><p>A PMS often facilitates this learning because it allows consistent and comparative reporting (occupancy, ADR, RevPAR, segmentation, production by channel) with less manual effort and less risk of \u201cdifferent versions\u201d of the data.<\/p><p><!-- notionvc: 1dd7e1cc-ac82-46bd-94d8-d29f18d39f12 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77e7a7 elementor-widget elementor-widget-heading\" data-id=\"e77e7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a PMS helps reduce rate-setting errors (without turning it into a sale)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596cb2f elementor-widget elementor-widget-text-editor\" data-id=\"596cb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A PMS alone does not define strategy or \u201cguess\u201d the perfect rate. Its value, when used well, is in reducing operational errors and improving consistency of execution: it centralises information, orders inventory and tracks decisions.<\/p><p>Typical pricing-related utilities:<\/p><ul><li><strong>Centralisation of operational data<\/strong>occupancy by date, availability by typology, production by channel\/segment.<\/li><li><strong>Historical and comparative<\/strong>See patterns by season and day of the week more reliably.<\/li><li><strong>Inventory control and typologies<\/strong>: avoidance of availability discrepancies that distort the \u201creal\u201d saleable price.<\/li><li><strong>Traceability of changes<\/strong>to know what was changed, when and by whom, in order to learn and audit.<\/li><li><strong>Reports<\/strong>ADR\/RevPAR tracking and mix without relying on scattered leaves.<\/li><li><strong>Coordination with channel manager<\/strong> (if applicable): less parity errors, mappings and contradictory rules.<\/li><\/ul><p>The idea is not to replace criteria, but to provide a basis for data and control so that the criteria are applicable and repeatable.<\/p><p><!-- notionvc: f859e51b-8160-4358-a585-613125f1a37b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7ff8a elementor-widget elementor-widget-heading\" data-id=\"8e7ff8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Functionalities to prioritise if you aim to improve pricing and control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f6cf8 elementor-widget elementor-widget-text-editor\" data-id=\"01f6cf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Occupancy, ADR and RevPAR reports<\/strong>reduce decisions without context and allow real impact to be measured.<\/li><li><strong>Segmentation and production by channel<\/strong>helps to avoid \u201cone tariff for everything\u201d and to understand distribution dependency.<\/li><li><strong>Operational calendar with rules<\/strong>: makes it easy to apply bands, steps and revisions without improvisation.<\/li><li><strong>Restriction control (min stay, CTA\/CTD, closures)<\/strong>: avoid losing revenue due to a lack of complementary levers to price.<\/li><li><strong>Audit of changes<\/strong>: reduces human error and allows for learning (what worked and what didn't).<\/li><li><strong>Integrations<\/strong> (channel manager, booking engine, RMS if applicable): reduce inconsistencies between systems.<\/li><li><strong>Operational alerts or warnings<\/strong>help to detect availability discrepancies, cancellation peaks or unexpected changes.<\/li><\/ul><p><!-- notionvc: 60a614be-1baa-4e96-a42d-4d39e35012af --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb8c29 elementor-widget elementor-widget-heading\" data-id=\"dcb8c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about errors in hotel rate-setting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2597fb4 elementor-widget elementor-widget-n-accordion\" data-id=\"2597fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3940\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-3940\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How often should I check my hotel rates? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3940\" class=\"elementor-element elementor-element-a337b6d e-con-full e-flex e-con e-child\" data-id=\"a337b6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93a41fe elementor-widget elementor-widget-text-editor\" data-id=\"93a41fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It depends on the variability of your demand and your operational size. In many hotels a mixed routine works: frequent quick review (daily or every 2-3 days for close dates) and weekly analysis for the coming weeks, plus a monthly close to learn and adjust rules. There is no single periodicity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3941\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3941\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is it bad to lower prices to increase occupancy? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3941\" class=\"elementor-element elementor-element-4023fb1 e-con-full e-flex e-con e-child\" data-id=\"4023fb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee3f11 elementor-widget elementor-widget-text-editor\" data-id=\"1ee3f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not necessarily, but discounting \u201cfor the sake of discounting\u201d tends to erode ADR and positioning if there is no clear objective. Before discounting, you should estimate the total cost (commissions and variable costs) and decide what you are looking for: activate an off-peak date, prioritise direct channel or increase average stay. A purposeful and measurable discount is safer than an across-the-board cut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3942\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3942\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What is pick-up and why does it matter for pricing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3942\" class=\"elementor-element elementor-element-d4bf359 e-con-full e-flex e-con e-child\" data-id=\"d4bf359\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cbae9 elementor-widget elementor-widget-text-editor\" data-id=\"c2cbae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pick-up is the rate at which a date is filled: how many bookings come in over time and how far in advance. It matters because it allows you to anticipate: if the pick-up is higher than usual, you can gradually ramp up before you run out of inventory; if it is lower, you can adjust with margin (price, channel or promotion) without reacting late.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3943\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3943\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How do I know if my competitor set is well chosen? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3943\" class=\"elementor-element elementor-element-adb4b0c e-con-full e-flex e-con e-child\" data-id=\"adb4b0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92e7763 elementor-widget elementor-widget-text-editor\" data-id=\"92e7763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A comp set is well chosen if hotels compete for the same type of customer and under comparable conditions: perceived location, category\/service, reputation, regime and cancellation\/payment policies. If your choices \u201cdo not fit\u201d with the market response, revise the set. It is advisable to update it periodically because the market changes (refurbishments, new hotels, repositioning).<\/li><\/ul><p><!-- notionvc: bee5e1f8-7193-486d-a1b2-23e992d022c7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3944\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3944\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What price parity errors are most common between web and OTAs? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3944\" class=\"elementor-element elementor-element-c4aa51f e-con-full e-flex e-con e-child\" data-id=\"c4aa51f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a52d4f4 elementor-widget elementor-widget-text-editor\" data-id=\"a52d4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most common ones come from the configuration: mapping of tariff types or plans, taxes\/fees displayed differently, automatic promotions that are activated without control, mobile rates in OTAs and non-equivalent cancellation\/payment conditions. A weekly checklist comparing dates and conditions on the web vs OTAs helps to detect them before they affect conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3945\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3945\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What restrictions (minimum stay, CTA\/CTD) help improve revenues? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3945\" class=\"elementor-element elementor-element-c294ed6 e-con-full e-flex e-con e-child\" data-id=\"c294ed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6316f2f elementor-widget elementor-widget-text-editor\" data-id=\"6316f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They are often useful on dates of high demand or with clear stay patterns (long weekends, events, long weekends) to avoid gaps and protect inventory for higher value stays. They should be calibrated with care: if applied aggressively or without review, they can reduce conversion. It is prudent to apply them by date and type, and measure the effect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3946\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3946\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Can a PMS help me to better set tariffs? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3946\" class=\"elementor-element elementor-element-393229d e-con-full e-flex e-con e-child\" data-id=\"393229d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-003e6e8 elementor-widget elementor-widget-text-editor\" data-id=\"003e6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>It can help operationally: it centralises occupancy and availability, facilitates reporting, segmentation and traceability of changes, and reduces manual errors in rules and constraints. However, a PMS is not a substitute for strategy or market analysis. Its main contribution is to improve consistency, control and learning from more reliable data.<\/li><\/ul><p><!-- notionvc: bee5e1f8-7193-486d-a1b2-23e992d022c7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce46239 elementor-widget elementor-widget-heading\" data-id=\"2ce46239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7963e8b meta-visibility-show title_position_default title_hover_border_default title-default img_hover_animation_default meta_position_default grid-hover-overlay-type-always tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"7963e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout4-main\"\n\t\t\t id=\"rt-tpg-container-19990866\"\n\t\t\t data-layout=\"grid-layout4\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper'>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout4 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"7674\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7674\" href=\"https:\/\/leanhotelsystem.com\/en\/como-establezco-las-tarifas-de-mi-hotel-en-que-me-fijo-y-por-que-es-importante\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/establecer-tarias-hotel-768x511.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"511\"\n                             alt=\"establish tarias hotel\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7674\" 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href=\"https:\/\/leanhotelsystem.com\/en\/estrategias-de-fidelizacion-y-tarifas-especiales-en-hoteles-como-atraer-y-retener-huespedes\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes-768x576.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"576\"\n                             alt=\"the best tariff strategies for customer loyalty\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7653\" href=\"https:\/\/leanhotelsystem.com\/en\/estrategias-de-fidelizacion-y-tarifas-especiales-en-hoteles-como-atraer-y-retener-huespedes\/\" class=\"tpg-post-link\" 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loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/02\/tarifas-hoteleras-768x576.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"576\"\n                             alt=\"smart hotel rate management\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7523\" href=\"https:\/\/leanhotelsystem.com\/en\/gestion-inteligente-de-tarifas-hoteleras-la-guia-completa-para-maximizar-ingresos\/\" class=\"tpg-post-link\" target=\"_self\">Smart hotel rate management, the complete guide to maximising revenues<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='date'>\n\t\t\t\t<i class='far fa-calendar-alt'><\/i>\t\t\t\t             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12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tFebruary 12, 2025\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-da36491 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/en\/author\/lean-hotel-system-seo\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tLean Hotel System\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-0b41359 hfe-post-info-inline-item\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 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elementor-widget-heading\" data-id=\"1f909ec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Related articles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a11262 title_position_default title_hover_border_default title-default tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"77a11262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout1-main\"\n\t\t\t id=\"rt-tpg-container-1262695764\"\n\t\t\t data-layout=\"grid-layout1\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper'>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout1 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7674 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-y-fundamentos category-gestion-hotelera-pms category-tarifas-y-politicas-de-cancelacion tag-lean-hotel-system\"        data-id=\"7674\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7674\" href=\"https:\/\/leanhotelsystem.com\/en\/como-establezco-las-tarifas-de-mi-hotel-en-que-me-fijo-y-por-que-es-importante\/\" class=\"tpg-post-link\" target=\"_self\">How do I set my hotel rates, what do I look for and why is it important?<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7653 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-y-fundamentos category-gestion-hotelera-pms category-tarifas-y-politicas-de-cancelacion tag-lean-hotel-system\"        data-id=\"7653\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7653\" href=\"https:\/\/leanhotelsystem.com\/en\/estrategias-de-fidelizacion-y-tarifas-especiales-en-hoteles-como-atraer-y-retener-huespedes\/\" class=\"tpg-post-link\" target=\"_self\">Loyalty strategies and special hotel rates, how to attract and retain guests<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7523 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-y-fundamentos category-gestion-hotelera-pms category-tarifas-y-politicas-de-cancelacion tag-lean-hotel-system\"        data-id=\"7523\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7523\" href=\"https:\/\/leanhotelsystem.com\/en\/gestion-inteligente-de-tarifas-hoteleras-la-guia-completa-para-maximizar-ingresos\/\" class=\"tpg-post-link\" target=\"_self\">Smart hotel rate management, the complete guide to maximising revenues<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7414 post type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-y-fundamentos category-gestion-hotelera-pms category-tarifas-y-politicas-de-cancelacion tag-lean-hotel-system\"        data-id=\"7414\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7414\" href=\"https:\/\/leanhotelsystem.com\/en\/que-es-una-tarifa-flexible-en-hoteles\/\" class=\"tpg-post-link\" target=\"_self\">What is a flexible hotel tariff?<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Errores comunes al fijar tarifas en hoteles y c\u00f3mo evitarlos El check-in virtual se ha convertido en una de 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[141,138,169],"tags":[42],"class_list":["post-10499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-fundamentos","category-gestion-hotelera-pms","category-tarifas-y-politicas-de-cancelacion","tag-lean-hotel-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Errores comunes al fijar tarifas en hoteles y c\u00f3mo evitarlos \ud83d\udcc9\ud83c\udfe8<\/title>\n<meta name=\"description\" content=\"Descubre los fallos m\u00e1s frecuentes al poner precios en un hotel y c\u00f3mo corregirlos con datos, segmentaci\u00f3n y control de canales. 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