{"id":7653,"date":"2025-03-14T07:07:02","date_gmt":"2025-03-14T07:07:02","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=7653"},"modified":"2025-12-09T19:43:51","modified_gmt":"2025-12-09T19:43:51","slug":"loyalty-strategies-and-special-rates-in-hotels-how-to-attract-and-retain-guests","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/en\/estrategias-de-fidelizacion-y-tarifas-especiales-en-hoteles-como-atraer-y-retener-huespedes\/","title":{"rendered":"Loyalty strategies and special hotel rates, how to attract and retain guests"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7653\" class=\"elementor elementor-7653\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f539e28 e-flex e-con-boxed e-con e-parent\" data-id=\"f539e28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a53430d elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"a53430d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/en\"><span class=\"hfe-breadcrumbs-text\">Home<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a4dbc elementor-widget elementor-widget-heading\" data-id=\"c9a4dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Loyalty strategies and special hotel rates, how to attract and retain guests<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6996269 elementor-widget elementor-widget-text-editor\" data-id=\"6996269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building guest loyalty and offering special rates is key for any hotel looking to maximise occupancy and profitability. It is not only about attracting new guests, but also about ensuring that those who have already stayed at your hotel choose you again. Well-implemented loyalty strategies, coupled with a flexible and attractive rate policy, can make all the difference to the guest experience and the sustainability of the hotel business.<\/p><p>In this article, we will explore the different types of tariffs that can help retain customers, the importance of loyalty in the hospitality industry and how to integrate these strategies into an efficient revenue management system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c1d16 elementor-widget elementor-widget-image\" data-id=\"85c1d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes.webp\" class=\"attachment-large size-large wp-image-7656\" alt=\"the best tariff strategies for customer loyalty\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes.webp 800w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes-300x225.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes-768x576.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/las-mejores-estrategias-de-tarifas-para-fidelizar-clientes-16x12.webp 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b17146 elementor-widget elementor-widget-heading\" data-id=\"1b17146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of special rates to increase guest loyalty and bookings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e5f9c elementor-widget elementor-widget-text-editor\" data-id=\"a9e5f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Special rates are an excellent way to incentivise customer loyalty and increase hotel occupancy, especially in low seasons. Here are some examples of effective rates:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e9dcf elementor-widget elementor-widget-heading\" data-id=\"75e9dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Discounted rates for early bookings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626665b elementor-widget elementor-widget-text-editor\" data-id=\"626665b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offering discounts to those who book in advance encourages planning and helps the hotel to anticipate occupancy. An example is a <span class=\"notion-enable-hover\" data-token-index=\"1\">early booking rate<\/span> with a <span class=\"notion-enable-hover\" data-token-index=\"3\">20% discount for bookings more than 60 days in advance<\/span>.<!-- notionvc: b2853b7a-5aeb-4985-95a2-6a8750b15e3a --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91c4ae elementor-widget elementor-widget-heading\" data-id=\"e91c4ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Non-refundable rates with reduced prices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fea258 elementor-widget elementor-widget-text-editor\" data-id=\"4fea258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To reduce cancellations and secure early revenues, many hotels offer non-refundable rates at significant discounts. For example, a <span class=\"notion-enable-hover\" data-token-index=\"1\">rate with a 15% discount compared to flexible<\/span>but does not allow exchanges or refunds.<!-- notionvc: 73b810d9-fa7b-439c-8759-1b3a60e35587 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b197c7d elementor-widget elementor-widget-heading\" data-id=\"b197c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Special rates for long stays<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748c755 elementor-widget elementor-widget-text-editor\" data-id=\"748c755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hotels can incentivise guests to stay longer by offering progressive discounts. An example could be a <span class=\"notion-enable-hover\" data-token-index=\"1\">Stay More, Pay Less\" rate<\/span>where it offers a <span class=\"notion-enable-hover\" data-token-index=\"3\">10% discount for stays of 3 nights and a 20% discount for stays of 7 nights or more.<\/span>.<!-- notionvc: c6e1a71a-3bd1-4701-9ac6-e2679458aa74 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf080d elementor-widget elementor-widget-heading\" data-id=\"eaf080d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rates with additional benefits for long stays<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42edd9f elementor-widget elementor-widget-text-editor\" data-id=\"42edd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to discounts, some hotels offer extra benefits for long-stay guests such as <strong>free breakfast, access to the spa or airport transfers at no extra cost<\/strong>.<\/p><p><!-- notionvc: 92f81735-6495-4d6e-87ab-00f6133d8255 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1f20d elementor-widget elementor-widget-heading\" data-id=\"4b1f20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Group rates and corporate hotel agreements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584cc35 elementor-widget elementor-widget-text-editor\" data-id=\"584cc35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hotels can establish <span class=\"notion-enable-hover\" data-token-index=\"1\">special rates for groups<\/span> o <span class=\"notion-enable-hover\" data-token-index=\"3\">agreements with companies<\/span> that require frequent accommodation for their employees, ensuring recurring revenue and long-term loyalty.<!-- notionvc: a13bd2c4-7db4-412f-bfd0-2e47cefb678c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b51e33 elementor-widget elementor-widget-heading\" data-id=\"2b51e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customised rates for events and conventions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6626f74 elementor-widget elementor-widget-text-editor\" data-id=\"6626f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many hotels working with events offer <span class=\"notion-enable-hover\" data-token-index=\"1\">exclusive prices for attendees at conferences, weddings or trade fairs<\/span>. These tariffs may include benefits such as <span class=\"notion-enable-hover\" data-token-index=\"3\">late check-out or discounts on restaurant services<\/span>.<!-- notionvc: 12ab9fe8-09b6-4898-a1f6-f93f3f098252 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901260c elementor-widget elementor-widget-heading\" data-id=\"901260c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rates with service packages included (spa, meals, excursions)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e551a2 elementor-widget elementor-widget-text-editor\" data-id=\"5e551a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To add value without cutting prices, some hotels offer packages such as <span class=\"notion-enable-hover\" data-token-index=\"1\">\"Romantic stay\" with spa and dinner included<\/span> o <span class=\"notion-enable-hover\" data-token-index=\"3\">\"Adventure in the City\" with guided tours<\/span>.<!-- notionvc: 4123c5a4-9f3f-4175-8a40-70bffefaae47 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c45656 elementor-widget elementor-widget-heading\" data-id=\"2c45656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exclusive rates for repeat customers and VIP programmes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddb93c elementor-widget elementor-widget-text-editor\" data-id=\"0ddb93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Returning guests can receive incentives such as <span class=\"notion-enable-hover\" data-token-index=\"1\">exclusive discounts, room upgrades or loyalty programme points<\/span>.<!-- notionvc: e96ee226-6e1b-4918-96ef-a0c4110a752e --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a860b elementor-widget elementor-widget-heading\" data-id=\"b7a860b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Differentiated rates according to booking channel (web, agency, OTA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd4680 elementor-widget elementor-widget-text-editor\" data-id=\"9bd4680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To incentivise direct bookings and reduce third party commissions, hotels can offer <span class=\"notion-enable-hover\" data-token-index=\"1\">lower fares on their official website<\/span> compared to OTAs such as Booking or Expedia.<!-- notionvc: a3ad48d0-0a37-4505-9937-2b8b843a5be7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66c956 elementor-widget elementor-widget-heading\" data-id=\"d66c956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Special rates for local or national residents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d02d1 elementor-widget elementor-widget-text-editor\" data-id=\"e5d02d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some hotel chains offer discounts to <span class=\"notion-enable-hover\" data-token-index=\"1\">residents of the same city or country<\/span>This encourages domestic tourism.<!-- notionvc: cf405a37-c765-4788-8e21-2bbc72507052 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d571be0 elementor-widget elementor-widget-heading\" data-id=\"d571be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dynamic rates according to demand and occupancy of the hotel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc8c6c7 elementor-widget elementor-widget-text-editor\" data-id=\"cc8c6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <span class=\"notion-enable-hover\" data-token-index=\"1\">Revenue Management System (RMS)<\/span> allows you to adjust prices in real time according to demand. For example, if the hotel is at <span class=\"notion-enable-hover\" data-token-index=\"3\">90% of occupancy<\/span>fares may rise automatically.<!-- notionvc: 2c31e875-392c-4f09-91db-58309c6e38c9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3c76b elementor-widget elementor-widget-heading\" data-id=\"4f3c76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexible tariffs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9badcc elementor-widget elementor-widget-text-editor\" data-id=\"c9badcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flexible fares allow changes without penalty, which attracts customers who value the ability to change their booking without worry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399fa60 elementor-widget elementor-widget-heading\" data-id=\"399fa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is loyalty important in the hotel sector?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b0244 elementor-widget elementor-widget-image\" data-id=\"79b0244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/benficios-de-fidelizar-a-un-huesped.webp\" class=\"attachment-large size-large wp-image-7655\" alt=\"benefits of building guest loyalty\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/benficios-de-fidelizar-a-un-huesped.webp 800w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/benficios-de-fidelizar-a-un-huesped-300x225.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/benficios-de-fidelizar-a-un-huesped-768x576.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/benficios-de-fidelizar-a-un-huesped-16x12.webp 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3e669 elementor-widget elementor-widget-text-editor\" data-id=\"7f3e669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building guest loyalty not only helps to maintain stable occupancy throughout the year, but also helps to improve profitability by reducing reliance on online travel agencies (OTAs) and attracting customers with higher average spend on additional services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8080ad4 elementor-widget elementor-widget-heading\" data-id=\"8080ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of building guest loyalty at a hotel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9a0f2 elementor-widget elementor-widget-text-editor\" data-id=\"cc9a0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Loyalty allows hotels to have a recurring clientele, ensuring constant revenue and a reduction in the costs of acquiring new customers. By having regular guests, a relationship of trust is generated that encourages the consumption of additional services such as restaurants, spa or activities within the hotel, increasing the average ticket per stay. In addition, loyal customers tend to recommend the establishment through positive reviews and word of mouth, which contributes to improving the hotel's reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c5fab elementor-widget elementor-widget-heading\" data-id=\"00c5fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Loyalty impact on profitability and occupancy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2675a0 elementor-widget elementor-widget-text-editor\" data-id=\"a2675a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementing an effective loyalty programme can increase repeat bookings by up to 20%, decreasing investment in advertising and new customer acquisition. A repeat customer is more profitable in the long run, as the costs associated with their acquisition are lower compared to a new guest. In addition, a well-structured strategy reduces occupancy volatility, allowing the hotel to remain competitive even in low seasons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ab377 elementor-widget elementor-widget-heading\" data-id=\"29ab377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Current trends in hotel loyalty programmes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665541a elementor-widget elementor-widget-text-editor\" data-id=\"665541a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Loyalty programmes have evolved towards more personalised strategies focused on the customer experience. Current trends include:<\/p><ul><li><strong>Personalisation:<\/strong> Tailor offers and promotions according to guest preferences and behaviour.<\/li><li><strong>Exclusive experiences:<\/strong> Access to private events, room upgrades and exclusive benefits for loyalty programme members.<\/li><li><strong>Gamification:<\/strong> Implementation of points and rewards for stays, hotel consumption or interaction with the brand.<\/li><\/ul><p><!-- notionvc: 30831be2-a9e9-49c3-a9a9-986f1cbba7ca --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203b708 elementor-widget elementor-widget-heading\" data-id=\"203b708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective strategies to build customer loyalty in hotels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139096f elementor-widget elementor-widget-image\" data-id=\"139096f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/tarifa-fidelizar-en-hotel.webp\" class=\"attachment-large size-large wp-image-7658\" alt=\"hotel loyalty rate\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/tarifa-fidelizar-en-hotel.webp 800w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/tarifa-fidelizar-en-hotel-300x225.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/tarifa-fidelizar-en-hotel-768x576.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/tarifa-fidelizar-en-hotel-16x12.webp 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368ccc0 elementor-widget elementor-widget-heading\" data-id=\"368ccc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to design a successful loyalty programme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cea8e3 elementor-widget elementor-widget-text-editor\" data-id=\"1cea8e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A loyalty programme should be easy to understand and use, with clear and attractive benefits for customers. The most effective programmes, such as Marriott Bonvoy or Hilton Honors, offer tangible incentives such as free nights, room upgrades or discounts on additional services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed1c2e elementor-widget elementor-widget-heading\" data-id=\"6ed1c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisation of services to enhance the guest experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb434b elementor-widget elementor-widget-text-editor\" data-id=\"2eb434b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of a hotel management system makes it possible to record and analyse guest preferences, ensuring a personalised service for future stays. Details such as remembering the type of pillow, preferred temperature or type of breakfast can make all the difference to the guest experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5d6397 elementor-widget elementor-widget-heading\" data-id=\"a5d6397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using technology to build loyalty<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b24a65 elementor-widget elementor-widget-text-editor\" data-id=\"0b24a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital tools, such as mobile apps and hotel CRMs, allow you to manage bookings, send personalised offers and facilitate communication with guests. The implementation of chatbots and virtual assistants also improves customer service in an efficient way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7fb0c elementor-widget elementor-widget-heading\" data-id=\"ee7fb0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer acquisition and retention through relationship marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49e551 elementor-widget elementor-widget-text-editor\" data-id=\"b49e551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing and remarketing campaigns are key strategies for maintaining customer engagement. Sending exclusive promotions, reminders of special dates or referral incentives can contribute to a higher retention rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cef1c0c elementor-widget elementor-widget-heading\" data-id=\"cef1c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Importance of gathering and applying guest feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ca75c elementor-widget elementor-widget-text-editor\" data-id=\"c0ca75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Satisfaction surveys and proactive management of reviews on platforms such as Google, TripAdvisor and Booking are essential to improve reputation and correct possible shortcomings in the guest experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3061973 elementor-widget elementor-widget-heading\" data-id=\"3061973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to integrate special fares into the revenue management strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66eba3d elementor-widget elementor-widget-image\" data-id=\"66eba3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/por-que-es-imprescindible-fidelizar-clientes.webp\" class=\"attachment-large size-large wp-image-7657\" alt=\"why it is essential to build customer loyalty\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/por-que-es-imprescindible-fidelizar-clientes.webp 800w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/por-que-es-imprescindible-fidelizar-clientes-300x225.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/por-que-es-imprescindible-fidelizar-clientes-768x576.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/03\/por-que-es-imprescindible-fidelizar-clientes-16x12.webp 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c505d6 elementor-widget elementor-widget-heading\" data-id=\"4c505d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer segmentation analysis to apply customised tariffs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f26c5 elementor-widget elementor-widget-text-editor\" data-id=\"80f26c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of historical data and analysis of booking behaviour allows the definition of pricing strategies tailored to different customer segments, such as business travellers, families or tourists looking for premium experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302bc02 elementor-widget elementor-widget-heading\" data-id=\"302bc02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use of technological tools to manage tariffs and promotions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f2636 elementor-widget elementor-widget-text-editor\" data-id=\"16f2636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Management systems such as Vertical Booking allow you to synchronise rates across all distribution channels and adjust prices in real time according to demand, avoiding disparities and maximising profitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3139a elementor-widget elementor-widget-heading\" data-id=\"aa3139a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitoring and adjustment of demand-driven pricing strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08666da elementor-widget elementor-widget-text-editor\" data-id=\"08666da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using a Revenue Management System (RMS) such as Lybra makes it easy to optimise prices based on occupancy, competition and seasonality. These systems analyse market trends in real time to implement dynamic strategies that maximise revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3352910 elementor-widget elementor-widget-heading\" data-id=\"3352910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to assess the impact of special tariffs on profitability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb3ae5 elementor-widget elementor-widget-text-editor\" data-id=\"dbb3ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to measure the effectiveness of fare and loyalty strategies, it is key to analyse performance indicators such as:<\/p><ul><li><strong>RevPAR (Revenue per Available Room):<\/strong> Income per available room.<\/li><li><strong>ADR (Average Daily Rate):<\/strong> Average daily rate.<\/li><li><strong>Occupation:<\/strong> Percentage of occupied rooms.<\/li><\/ul><p>The constant monitoring of these KPIs allows the strategy to be adjusted according to the results obtained, ensuring the profitability of the hotel business and greater guest loyalty.<\/p><p><!-- notionvc: c8dbd5b5-6dce-46c2-bda3-e274e6bb9e48 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Estrategias de fidelizaci\u00f3n y tarifas especiales en hoteles, c\u00f3mo atraer y retener hu\u00e9spedes Fidelizar a los hu\u00e9spedes y ofrecer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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