{"id":8009,"date":"2025-04-27T14:21:30","date_gmt":"2025-04-27T14:21:30","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=8009"},"modified":"2025-12-09T19:38:18","modified_gmt":"2025-12-09T19:38:18","slug":"content-marketing-strategy-for-hotels-visibility-authority-and-conversion","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/en\/estrategia-de-marketing-de-contenidos-para-hoteles-visibilidad-autoridad-y-conversion\/","title":{"rendered":"Content marketing strategy for hotels: visibility, authority and conversion"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8009\" class=\"elementor elementor-8009\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b86aa9 e-con-full e-flex e-con e-parent\" data-id=\"3b86aa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2edb8 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"1a2edb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/en\"><span class=\"hfe-breadcrumbs-text\">Home<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001e92d elementor-widget elementor-widget-heading\" data-id=\"001e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content marketing strategy for hotels: visibility, authority and conversion<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7ef65 elementor-widget elementor-widget-text-editor\" data-id=\"9e7ef65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing has moved from being an add-on to become the heart of the digital strategy of any hotel that wants to stand out in a saturated market. It's not just about publishing articles on a blog or sharing beautiful photos on social media; it's about building a <span class=\"notion-enable-hover\" data-token-index=\"1\">strong, useful and attractive digital presence<\/span> that connects with the traveller before, during and after their stay. A well-designed strategy allows you to gain visibility, reinforce brand authority and, most importantly, convert traffic into bookings.<!-- notionvc: e7ffc5a5-e025-43af-9818-c225b193c4db --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711a1b3 elementor-widget elementor-widget-image\" data-id=\"711a1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-1024x680.webp\" class=\"attachment-large size-large wp-image-8011\" alt=\"seo strategy for hotels\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-1024x680.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-300x199.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-768x510.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-1536x1020.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-2048x1360.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-seo-para-hoteles-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d3ac8 elementor-widget elementor-widget-heading\" data-id=\"92d3ac8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creation of SEO content for the hotel blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ab988 elementor-widget elementor-widget-text-editor\" data-id=\"f8ab988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having an updated and optimised blog is one of the most powerful assets to attract qualified traffic and position the hotel as a reference in its destination. But for it to work, it is not enough to just write about any topic; you need to have a plan. The <a href=\"https:\/\/makeit-seo.com\/seo-para-hotel\/\">SEO for hotels<\/a> is one of the most competitive niches. And it is logical, as it is one of the sectors that moves the most money on the internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6130e76 elementor-widget elementor-widget-heading\" data-id=\"6130e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to choose relevant keywords for the tourism sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b968d8a elementor-widget elementor-widget-text-editor\" data-id=\"b968d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first task is to identify the keywords that potential guests actually search for. Tools such as <strong>Google Keyword Planner<\/strong>, <strong>Answer The Public<\/strong> o <strong>Ubersuggest<\/strong> help to detect terms such as \"romantic hotel in Granada\" or \"best time to travel to Mallorca\". It is also advisable to search for long-tail keywords, which are less competitive and more specific, such as \"pet friendly hotel in the centre of Valencia\".<\/p><p>In addition, it is essential to understand the search intent: does the user want information, inspiration or is the user ready to book?<\/p><p><!-- notionvc: eba2eea1-cf77-4936-b1bd-fcc0c149078b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1fb6e elementor-widget elementor-widget-heading\" data-id=\"8a1fb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evergreen and seasonal content ideas to attract traffic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1013d42 elementor-widget elementor-widget-text-editor\" data-id=\"1013d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a hotel's content strategy, there must be a balance between evergreen content (which is always interesting) and seasonal content (which takes advantage of key times of the year). Some examples would be:<\/p><ul><li><strong>Evergreen<\/strong>10 things to do near our hotel\", \"Gastronomic guide to the city\", \"How to choose the ideal hotel for your romantic getaway\".<\/li><li><strong>Seasonal<\/strong>Easter plans on the Costa Brava\", \"Summer events near the hotel\", \"Christmas markets in Madrid\".<\/li><\/ul><p>In this way, the blog becomes a living tool, useful all year round.<\/p><p><!-- notionvc: f406f361-c7a8-45cf-bbf1-22a5635d3fc5 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa8895 elementor-widget elementor-widget-heading\" data-id=\"2aa8895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO structure: headings, interlinking and semantic optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abddb5 elementor-widget elementor-widget-text-editor\" data-id=\"2abddb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good content should not only be interesting, it should also be easy for Google to read and understand. Correct use of <strong>H1, H2 and H3<\/strong>including internal links to other articles or sections of the site, working with synonyms and related terms, and avoiding long blocks of text will improve positioning and user experience.<\/p><p>For example, if the hotel has articles on the best local restaurants and the best beaches nearby, both should be linked in the main tourist guide.<\/p><p><!-- notionvc: 56de111c-454d-4788-b0d4-d291f78c10d7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce90070 elementor-widget elementor-widget-heading\" data-id=\"ce90070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use local tourism news as topical content.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6c89f elementor-widget elementor-widget-text-editor\" data-id=\"1e6c89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to timeless content, it is advisable to publish articles that connect with the current events of the destination: the opening of a museum, an important festival, gastronomic news... This type of content, well crafted and published quickly, can position the hotel as a source of relevant information and attract qualified traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde655e elementor-widget elementor-widget-heading\" data-id=\"bde655e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content distribution on social media: beyond publishing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9614e elementor-widget elementor-widget-text-editor\" data-id=\"4a9614e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content does not stop at the blog. A good strategy involves <span class=\"notion-enable-hover\" data-token-index=\"1\">adapt and redistribute<\/span> that content on social media to reach new audiences and reinforce the hotel's digital presence.<!-- notionvc: e5ed8abc-31bb-4bff-9fee-a2fc0ea04a03 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24fd4a elementor-widget elementor-widget-heading\" data-id=\"f24fd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to adapt blog posts to Instagram, Facebook and LinkedIn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b245d elementor-widget elementor-widget-text-editor\" data-id=\"c1b245d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every social network has its own language. A blog post can be transformed into:<\/p><ul><li>A carousel of recommendations on Instagram.<\/li><li>A longer, more conversational post on Facebook.<\/li><li>A reflection on tourism trends on LinkedIn.<\/li><\/ul><p>The key is not just to copy and paste, but to adapt the content to the format and tone of each platform.<\/p><p><!-- notionvc: 770ae6b0-0252-4ab4-ab4e-0299339ffdca --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec30c03 elementor-widget elementor-widget-image\" data-id=\"ec30c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-1024x562.webp\" class=\"attachment-large size-large wp-image-8012\" alt=\"seo for hotels\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-1024x562.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-300x165.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-768x421.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-1536x843.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/seo-para-hoteles.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Guide sizes for content on different social networks<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564e097 elementor-widget elementor-widget-heading\" data-id=\"564e097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reels, carousels and TikToks based on content already worked on.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853bdb6 elementor-widget elementor-widget-text-editor\" data-id=\"853bdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audiovisual formats are essential. Blog articles can lead to Reels showing recommended plans, TikToks with curiosities about the destination or carousels with useful tips. Tools such as <span class=\"notion-enable-hover\" data-token-index=\"1\">Canva<\/span>, <span class=\"notion-enable-hover\" data-token-index=\"3\">CapCut<\/span> o <span class=\"notion-enable-hover\" data-token-index=\"5\">InShot<\/span> facilitate the creation of such content, even for small teams.<!-- notionvc: c066ad30-abd7-4ca4-89b6-4241b70e2b2c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfeebdd elementor-widget elementor-widget-heading\" data-id=\"bfeebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Editorial calendar coordinating blog and networks with seasonal campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff2b78 elementor-widget elementor-widget-text-editor\" data-id=\"8ff2b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planning is key. A <span class=\"notion-enable-hover\" data-token-index=\"1\">editorial calendar<\/span> coordinating blog posts, network posts and seasonal campaigns (such as Valentine's Day, Easter or summer) helps to maintain a consistent flow of content and make the most of every opportunity.<!-- notionvc: 9bdc978a-6541-4673-959c-040c92cdb0e3 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5918832 elementor-widget elementor-widget-heading\" data-id=\"5918832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interaction with local tourism accounts and collaboration with content creators<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8bd058 elementor-widget elementor-widget-text-editor\" data-id=\"d8bd058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Networks are not a one-way channel. Interacting with local tourism accounts, restaurants, activities, and collaborating with <span class=\"notion-enable-hover\" data-token-index=\"1\">content creators<\/span> (micro-influencers, photographers, travel bloggers) amplifies the reach and enhances the authority of the hotel brand.<!-- notionvc: 8d81e4bf-93e1-4671-82a9-be3469226753 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62274af elementor-widget elementor-widget-heading\" data-id=\"62274af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Business Profile as a local positioning pillar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad47bca elementor-widget elementor-widget-text-editor\" data-id=\"ad47bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although it is often underestimated, the <span class=\"notion-enable-hover\" data-token-index=\"1\">Google Business Profile (formerly Google My Business)<\/span> is one of the most powerful channels for local positioning of a hotel.<!-- notionvc: ec43c76f-b368-4f7e-8b66-de45bd438b92 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6d12d elementor-widget elementor-widget-heading\" data-id=\"8d6d12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Constant uploading of visual content and blog posts on GMB<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3b366 elementor-widget elementor-widget-text-editor\" data-id=\"ef3b366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google values activity. Publishing recent photos, videos, news and even blog articles adapted to the profile format improves positioning and conversion. Users searching for a hotel are already in the decision phase, and an updated profile can be decisive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf31c6 elementor-widget elementor-widget-heading\" data-id=\"4cf31c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use of keywords in descriptions, Q&amp;A and posts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d6adf elementor-widget elementor-widget-text-editor\" data-id=\"52d6adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is advisable to include relevant keywords in the hotel description, in regular publications and in answers to frequently asked questions, always in a natural way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1b8b9 elementor-widget elementor-widget-heading\" data-id=\"ac1b8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generating reviews as a form of trusted social content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a5134 elementor-widget elementor-widget-text-editor\" data-id=\"85a5134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <span class=\"notion-enable-hover\" data-token-index=\"1\">customer reviews<\/span> are one of the most valuable and trusted content for other users. Encouraging guests to leave feedback and responding in a professional and approachable way helps to strengthen reputation and positioning.<!-- notionvc: 61a036c9-347b-4379-a29d-562040c6e236 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafca45 elementor-widget elementor-widget-heading\" data-id=\"aafca45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internal and external link strategy (linkbuilding)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afba05 elementor-widget elementor-widget-text-editor\" data-id=\"6afba05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO does not end with the content itself; it is also necessary to build a network of links that reinforce the authority of the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b76f1 elementor-widget elementor-widget-heading\" data-id=\"48b76f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to create an internal architecture that guides the user and improves SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2230847 elementor-widget elementor-widget-text-editor\" data-id=\"2230847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within the blog and the website, internal links should guide the user in a natural way: from informative articles to booking pages, from tourist guides to special offers. This structure improves navigation and helps Google understand the hierarchy of content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32a14f elementor-widget elementor-widget-heading\" data-id=\"f32a14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Getting links in tourism media and industry blogs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219aee7 elementor-widget elementor-widget-text-editor\" data-id=\"219aee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collaborating with specialised media, travel blogs or tourism portals is key to obtaining quality links. This can be achieved through press releases, interviews or content collaborations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bafc9 elementor-widget elementor-widget-heading\" data-id=\"22bafc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Local linkbuilding: partnerships with restaurants, guides and activities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100d8ae elementor-widget elementor-widget-text-editor\" data-id=\"100d8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the local level, the hotel can establish agreements with restaurants, activity companies or tour guides to exchange links and recommend each other. This reinforces local authority and improves SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f07dddc elementor-widget elementor-widget-heading\" data-id=\"f07dddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Links from tourism associations and specialised portals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e6a727 elementor-widget elementor-widget-text-editor\" data-id=\"9e6a727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actively participating in local associations, chambers of commerce and official tourism portals often includes the possibility of adding a link to the hotel's website, a valuable opportunity for positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd182cd elementor-widget elementor-widget-image\" data-id=\"bd182cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-1024x562.webp\" class=\"attachment-large size-large wp-image-8010\" alt=\"seo content strategy\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-1024x562.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-300x165.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-768x421.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-1536x843.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/estrategia-de-contenidos-seo.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5927e89 elementor-widget elementor-widget-heading\" data-id=\"5927e89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video positioning and SEM strategy on YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709db0f elementor-widget elementor-widget-text-editor\" data-id=\"709db0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Audiovisual content has a direct impact on the booking decision and is an effective way to attract qualified traffic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd74df elementor-widget elementor-widget-heading\" data-id=\"cdd74df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword research and visual trends in the hotel sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e399a82 elementor-widget elementor-widget-text-editor\" data-id=\"e399a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before creating videos, research what travellers are looking for on YouTube. Tools such as <span class=\"notion-enable-hover\" data-token-index=\"1\">TubeBuddy<\/span> o <span class=\"notion-enable-hover\" data-token-index=\"3\">VidIQ<\/span> allow you to identify key terms such as \"virtual tour hotel Barcelona\" or \"best hotels with spa in Malaga\".<!-- notionvc: f3797698-f030-442f-9200-c0eaae64ab32 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fed283 elementor-widget elementor-widget-heading\" data-id=\"4fed283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand videos, testimonials, virtual tours and competitor benchmarking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59689ef elementor-widget elementor-widget-text-editor\" data-id=\"59689ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The hotel can create videos showcasing its facilities, sharing real guest testimonials, giving virtual tours of rooms or even comparing advantages against competitors (without mentioning names).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6891ab elementor-widget elementor-widget-heading\" data-id=\"e6891ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Video ad campaigns to capture traffic at decision making moments<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a50589 elementor-widget elementor-widget-text-editor\" data-id=\"3a50589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>YouTube Ads allows you to target campaigns to impact users who are looking for accommodation in a specific city or destination. An attractive and direct video can make the difference in the final decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73dbcb elementor-widget elementor-widget-heading\" data-id=\"f73dbcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crossposting: from blog to video, from video to blog<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463472a elementor-widget elementor-widget-text-editor\" data-id=\"463472a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Video content can feed into the blog articles and, at the same time, enrich them. For example, a post about \"Summer plans on the Costa del Sol\" can include a video summary that reinforces the content...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b499846 elementor-widget elementor-widget-heading\" data-id=\"b499846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offline communication aligned with digital strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a430495 elementor-widget elementor-widget-text-editor\" data-id=\"a430495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The content strategy should not be limited to the digital environment. Integrating offline communication enhances visibility and reinforces brand coherence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abf827 elementor-widget elementor-widget-heading\" data-id=\"1abf827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Local radio presence to generate branding and traffic to website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef6e3d elementor-widget elementor-widget-text-editor\" data-id=\"bef6e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>residents and visitors, reinforcing the hotel's image and attracting traffic to the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d06506 elementor-widget elementor-widget-heading\" data-id=\"1d06506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mentions of own content in interviews and collaborations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d2771 elementor-widget elementor-widget-text-editor\" data-id=\"a2d2771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging any appearances in traditional media to mention the hotel's digital content (such as guidebooks, blogs or videos) helps to connect the two worlds and amplify reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b72b1 elementor-widget elementor-widget-heading\" data-id=\"42b72b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consistency of message between digital and traditional media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0d358 elementor-widget elementor-widget-text-editor\" data-id=\"bc0d358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is essential that the message conveyed in offline media is consistent with the digital content: the tone, values and value proposition must be aligned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b710113 elementor-widget elementor-widget-heading\" data-id=\"b710113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion funnels with automated email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3554cfb elementor-widget elementor-widget-text-editor\" data-id=\"3554cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content can also be a direct conversion driver if it is integrated with an effective <span class=\"notion-enable-hover\" data-token-index=\"1\">email marketing<\/span> well-structured.<!-- notionvc: 46e02208-7631-41b1-92b7-bc29117124fc --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5c653 elementor-widget elementor-widget-heading\" data-id=\"ec5c653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead capture from the blog, networks and web forms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00053ad elementor-widget elementor-widget-text-editor\" data-id=\"00053ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each published content must include calls to action to capture data from interested users: newsletters, exclusive discounts, downloadable guides, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef0869 elementor-widget elementor-widget-heading\" data-id=\"bef0869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sequence of emails with informative content, testimonials and calls to action<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd69a35 elementor-widget elementor-widget-text-editor\" data-id=\"dd69a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the lead has been captured, it is advisable to design an automated sequence of emails that combines valuable content, customer testimonials and specific offers to convert the subscriber into a guest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf6eba elementor-widget elementor-widget-heading\" data-id=\"3bf6eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Database segmentation according to origin, intention and behaviour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cca866 elementor-widget elementor-widget-text-editor\" data-id=\"6cca866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not all leads are the same. Segmenting your database according to behaviour (clicks, interests, origin of subscription) allows you to send personalised and relevant messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87bfa4 elementor-widget elementor-widget-heading\" data-id=\"b87bfa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM integration for prospect tracking and remarketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1702f7 elementor-widget elementor-widget-text-editor\" data-id=\"c1702f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connecting email marketing to a CRM makes it easier to track contacts and create email campaigns. <span class=\"notion-enable-hover\" data-token-index=\"1\">remarketing<\/span> to impact those users who showed interest, but did not complete the booking.<!-- notionvc: 6eeb7b88-21ba-44f4-8fbe-9805613f0abe --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af87b7 elementor-widget elementor-widget-heading\" data-id=\"2af87b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analysis and measurement of results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52d8a2 elementor-widget elementor-widget-text-editor\" data-id=\"e52d8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every content marketing strategy should be based on data. Constant measurement allows you to detect what works and what needs to be adjusted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2139335 elementor-widget elementor-widget-heading\" data-id=\"2139335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key KPIs: organic traffic, CTR, conversion rate, assisted bookings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c1bc8 elementor-widget elementor-widget-text-editor\" data-id=\"c0c1bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some key indicators are organic traffic to the blog and website, the percentage of clicks on the content, the conversion rate and the number of bookings that have been assisted by the published content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81c0c elementor-widget elementor-widget-heading\" data-id=\"3e81c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/B testing of content, landings and campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62703cd elementor-widget elementor-widget-text-editor\" data-id=\"62703cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Testing different formats, headlines or calls to action allows you to optimise your strategy. Tools such as <span class=\"notion-enable-hover\" data-token-index=\"1\">Google Optimize<\/span> o <span class=\"notion-enable-hover\" data-token-index=\"3\">Hotjar<\/span> facilitate this process.<!-- notionvc: 53bd1504-2a14-42a5-89f8-fba1b5856409 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a2120 elementor-widget elementor-widget-heading\" data-id=\"49a2120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monthly adjustments according to results and seasonality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce7309 elementor-widget elementor-widget-text-editor\" data-id=\"cce7309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The analysis must be continuous. Reviewing the data every month and adapting the strategy to the seasonality of the destination ensures that content marketing remains an effective tool to attract, convince and convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Estrategia de marketing de contenidos para hoteles: visibilidad, autoridad y conversi\u00f3n El marketing de contenidos ha dejado de ser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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