{"id":9267,"date":"2025-07-07T14:59:46","date_gmt":"2025-07-07T14:59:46","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=9267"},"modified":"2025-12-09T19:38:38","modified_gmt":"2025-12-09T19:38:38","slug":"integrated-hotel-marketing-management-keys-to-increase-visibility-and-revenues","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/en\/gestion-integral-de-marketing-hotelero-claves-para-aumentar-visibilidad-e-ingresos\/","title":{"rendered":"Integrated hotel marketing management: keys to increasing visibility and revenue"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9267\" class=\"elementor elementor-9267\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513ba2c e-flex e-con-boxed e-con e-parent\" data-id=\"513ba2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee08fc elementor-widget elementor-widget-heading\" data-id=\"1ee08fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Integrated hotel marketing management: keys to increasing visibility and revenue<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0495cd elementor-widget elementor-widget-text-editor\" data-id=\"e0495cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing is no longer just a tool for \"filling rooms\". Today, it is a <span class=\"notion-enable-hover\" data-token-index=\"1\">strategic component of cost-effectiveness<\/span> hotel industry. From the first digital impression to guest loyalty, it's all part of a holistic strategy that only makes sense when it's connected with the <span class=\"notion-enable-hover\" data-token-index=\"3\">daily operation of the hotel and with the actual data generated by the PMS.<\/span>.<!-- notionvc: e0bcbac4-0e8e-4a9a-920c-7c9e6b7c05ef --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9857ee elementor-widget elementor-widget-image\" data-id=\"c9857ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1024x683.webp\" class=\"attachment-large size-large wp-image-9269\" alt=\"hotel marketing the best way to do it\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536303a elementor-widget elementor-widget-text-editor\" data-id=\"536303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this article we will go through all the aspects of a <span class=\"notion-enable-hover\" data-token-index=\"1\">integrated hotel marketing management<\/span>from the strategic approach to the application of technology such as <span class=\"notion-enable-hover\" data-token-index=\"3\">Lean Hotel System<\/span>The importance of synchronising marketing with reservations, reception and revenue management. If you are looking for <span class=\"notion-enable-hover\" data-token-index=\"5\">increase visibility, revenue and efficiency<\/span>This approach is of interest to you.<!-- notionvc: 681065e7-430e-45a0-b488-62b30770162d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739bbe2 elementor-widget elementor-widget-heading\" data-id=\"739bbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does integrated marketing management in a hotel entail?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6078aee elementor-widget elementor-widget-heading\" data-id=\"6078aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definition of hotel marketing and its main areas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9c65d elementor-widget elementor-widget-text-editor\" data-id=\"fc9c65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hotel marketing encompasses all actions that help to attract, convince, sell and retain guests. It is a discipline that connects with many areas:<\/p><ul><li>Digital marketing (SEO, SEM, social media, e-mail marketing)<\/li><li>Branding and visual communication<\/li><li>Public relations and online reputation management<\/li><li>Traditional advertising and ATL campaigns<\/li><li>Data analysis and performance measurement<\/li><\/ul><p>But when we talk about \"integrated management\", we mean something more: <strong>to a coordinated vision<\/strong>where marketing ceases to be an isolated area and becomes an integral part of the hotel's operational gear.<\/p><p><!-- notionvc: 45e55dcb-4a5a-4e70-8902-1099a0ee7a3e --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226f540 elementor-widget elementor-widget-heading\" data-id=\"226f540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The need for a unified vision to attract and retain guests<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d3df0 elementor-widget elementor-widget-text-editor\" data-id=\"a7d3df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most hotels make the mistake of separating marketing and operations. This leads to inconsistencies: what is communicated is not delivered, or what is experienced in the hotel is not conveyed.<\/p><p>A <strong>integral vision<\/strong> allows marketing to communicate what the guest will actually experience, and for every action to have a direct impact on business KPIs. This is achieved by <strong>coordinated processes<\/strong> and technology that connects the data (such as an integrated PMS).<\/p><p><!-- notionvc: 3f5519ec-684d-4d2e-b289-3360085d734b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7405f01 elementor-widget elementor-widget-heading\" data-id=\"7405f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Linking marketing, operations and profitability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7fb2 elementor-widget elementor-widget-text-editor\" data-id=\"80b7fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The connection is not theoretical, it is tangible:<\/p><ul><li>An e-mailing campaign that triggers bookings in the off-season<\/li><li>A Google Ads ad that makes an impact because the PMS dynamically adjusted the price.<\/li><li>A branding action that enhances reputation and raises the average fare.<\/li><\/ul><p>Such results are achieved only when <strong>marketing decisions are based on operational data<\/strong>and when the PMS acts as a business intelligence centre.<\/p><p><!-- notionvc: 313e2014-9c89-45ee-ae55-73b9e819a6a5 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5529a66 elementor-widget elementor-widget-heading\" data-id=\"5529a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective strategies for hotel marketing management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963c753 elementor-widget elementor-widget-heading\" data-id=\"963c753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key actions in digital marketing for hotels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239df6b elementor-widget elementor-widget-text-editor\" data-id=\"239df6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing is now the main channel to attract direct demand. Some priority actions:<\/p><ul><li>SEO optimisation for transactional searches (\"hotel with spa in Madrid centre\")<\/li><li>Well-targeted Google Ads campaigns by search intent<\/li><li>Email marketing strategies with personalisation and automation<\/li><li>Social media with a focus on experiential content and social proof<\/li><li>Continuous optimisation of the hotel website (WPO, CRO, mobile conversion)<\/li><\/ul><p><!-- notionvc: f7a8614d-62b1-440a-a156-5cfcdbd7145f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9b0d4 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"de9b0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Important: <\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">All these actions must be fed with data from the PMS and CRM, in order to segment well and send the right message at the right time.<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Dismiss this alert.\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3eed9 elementor-widget elementor-widget-heading\" data-id=\"cc3eed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What role do traditional campaigns play today?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837ab15 elementor-widget elementor-widget-text-editor\" data-id=\"837ab15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditional campaigns (radio, press, billboards) continue to have an impact, especially for holiday hotels, chains or boutique brands. But their effectiveness grows when integrated with digital campaigns: <span class=\"notion-enable-hover\" data-token-index=\"1\">an omni-channel strategy improves recall and boosts conversion<\/span>.<!-- notionvc: f046a654-9bec-40d6-97a5-366e744be7c4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca49ca elementor-widget elementor-widget-heading\" data-id=\"1ca49ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Channel management, branding and positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815099c elementor-widget elementor-widget-text-editor\" data-id=\"815099c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding is not just about a pretty logo. It's how the hotel is perceived on Booking, Google, Instagram or TripAdvisor. That's why it's key:<\/p><ul><li>Define a clear value proposition<\/li><li>Unify visual design across all channels<\/li><li>Coordinating the message between digital and in-person<\/li><\/ul><p>Channel management (both direct and OTAs) should follow this logic: <strong>more consistency = more confidence = more conversion<\/strong>.<\/p><p><!-- notionvc: a1a9135d-4e06-4bdd-aece-d6c28035c78d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eff139 elementor-widget elementor-widget-heading\" data-id=\"2eff139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration of marketing with the hotel's commercial strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7510fc elementor-widget elementor-widget-text-editor\" data-id=\"a7510fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The marketing strategy <strong>must not go it alone<\/strong>. It has to be aligned with business objectives:<\/p><ul><li>If we want to raise the ADR, we communicate it with added value.<\/li><li>If we want to increase long stays, we incentivise this with direct channel offers.<\/li><li>If we have low occupancy, we activate campaigns to segments with potential.<\/li><\/ul><p>A PMS that synchronises availability, pricing and campaigns enables this coordinated execution without manual effort.<\/p><p><!-- notionvc: f819f819-3cd6-4269-948d-77ef33f9e5af --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa44c60 elementor-widget elementor-widget-heading\" data-id=\"aa44c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to increase revenue with a good marketing strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399f092 elementor-widget elementor-widget-heading\" data-id=\"399f092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Activating demand in the low season and optimising the high season<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031ee89 elementor-widget elementor-widget-text-editor\" data-id=\"031ee89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is where you see the impact of marketing on profitability. In low season:<\/p><ul><li>Geo-targeted campaigns to attract getaways<\/li><li>Direct booking promotions for local segments<\/li><li>Packs with experiential activities<\/li><\/ul><p>In high season:<\/p><ul><li>Upselling from the booking engine<\/li><li>Automated cross-selling from the PMS<\/li><li>Segmentation of repeat customers for early loyalty building<\/li><\/ul><p><!-- notionvc: 7141ba93-109a-4b5d-bc4a-7edad193b1c4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a385f elementor-widget elementor-widget-heading\" data-id=\"e7a385f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upselling, cross-selling and offer personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25ec09 elementor-widget elementor-widget-text-editor\" data-id=\"f25ec09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the PMS, we can offer automatic upgrades according to customer profile, or additional services (late checkout, parking, spa) without manual intervention.<\/p><p>The key is that <strong>marketing no longer sells \"rooms\", but tailored experiences<\/strong>which increases the revenue per guest (RevPAG).<\/p><p><!-- notionvc: 7309ee3c-cfbc-4756-a9cd-3f067f7c0c39 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a51ee5 elementor-widget elementor-widget-heading\" data-id=\"2a51ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing as a lever for online reputation management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea34f1 elementor-widget elementor-widget-text-editor\" data-id=\"7ea34f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online reputation is not only managed from reception. A well-executed marketing strategy:<\/p><ul><li>Invites feedback with automatic post-stay tools<\/li><li>Respond quickly to reviews<\/li><li>Use the best reviews in campaigns<\/li><li>Improved ratings on portals (Booking, Google, TripAdvisor), which <strong>directly affects conversions and tariffs<\/strong>.<\/li><\/ul><p><!-- notionvc: 8f9ffe8b-769c-41e0-a778-3dca5ff97e5b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0b527 elementor-widget elementor-widget-image\" data-id=\"8c0b527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9271\" alt=\"the best marketing management for your hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7f68e elementor-widget elementor-widget-heading\" data-id=\"7c7f68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technological tools for hotel marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe72083 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"fe72083\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"266805379\" aria-label=\"Tabs. Open items with Enter or Space, close them with Escape and navigate with dates.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2668053791\" data-tab-title-id=\"e-n-tab-title-2668053791\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2668053791\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPMS, CRM and other solutions\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2668053792\" data-tab-title-id=\"e-n-tab-title-2668053792\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2668053792\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCampaign automation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2668053793\" data-tab-title-id=\"e-n-tab-title-2668053793\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2668053793\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAdvantages of integrating Lean Hotel System\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2668053791\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053791\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-ddc912a e-flex e-con-boxed e-con e-child\" data-id=\"ddc912a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f32f5ce elementor-widget elementor-widget-text-editor\" data-id=\"f32f5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For marketing to be truly effective, <strong>needs unified data<\/strong>. This is only achieved when PMS, CRM and marketing tools are integrated.<\/p><p>For example:<\/p><ul><li>Lean Hotel System as a centralised PMS<\/li><li>Marketing with Mailchimp, ActiveCampaign or in-house solutions<\/li><li>CRM to segment campaigns according to guest behaviour<\/li><\/ul><p><!-- notionvc: d29bff33-45ff-4b8b-9912-9a6c14d7c554 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2668053792\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053792\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\"elementor-element elementor-element-67264a6 e-flex e-con-boxed e-con e-child\" data-id=\"67264a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdff1c elementor-widget elementor-widget-text-editor\" data-id=\"3cdff1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is no longer about sending mass mailings, but about:<\/p><ul><li>Automated campaigns based on the host cycle<\/li><li>Messages by customer type, language or history<\/li><li>Tracking of opens, clicks, bookings and cancellations<\/li><\/ul><p>All this must <strong>feed back with PMS data<\/strong> to optimise investment<\/p><p><!-- notionvc: 3e32278c-5649-41da-8d85-480f58c304dd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2668053793\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053793\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\"elementor-element elementor-element-6dcbf7e e-flex e-con-boxed e-con e-child\" data-id=\"6dcbf7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d389b02 elementor-widget elementor-widget-text-editor\" data-id=\"d389b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some concrete advantages:<\/p><ul><li>Activation of campaigns when stocks fall<\/li><li>Personalisation of emails according to the type of room booked<\/li><li>Campaign tracking to actual conversion<\/li><li>Synchronisation with booking engine to measure direct returns<\/li><\/ul><p><!-- notionvc: d8152c65-2289-42d2-a1d7-0338e5f76067 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45edeeb elementor-widget elementor-widget-heading\" data-id=\"45edeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hotel marketing: digital vs. traditional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d4e4a elementor-widget elementor-widget-text-editor\" data-id=\"d7d4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If this gets longer, I would use it for another article, I think a general comparison could be interesting.<\/p><p><!-- notionvc: 8f9ffe8b-769c-41e0-a778-3dca5ff97e5b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8327c elementor-widget elementor-widget-html\" data-id=\"4d8327c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"margin-bottom: 12px;\">\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    Differences in scope, cost and customisation:\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\nDigital marketing allows you to segment audiences, measure results and adjust campaigns in real time. It is more flexible and cost-effective in terms of conversion. Traditional marketing, although less precise, is still useful to reinforce the brand and reach less digitised audiences, although with greater investment and less control.\r\n  <\/span>\r\n<\/div>\r\n\r\n<div style=\"margin-bottom: 12px;\">\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    How to combine them according to the profile of the hotel and its target public\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\n      Urban or business hotels tend to focus on geo-localised digital campaigns and direct search. Holiday hotels may combine traditional media with social media. In boutique or luxury hotels, a good brand image in specialised media, combined with high-impact digital content, tends to be more effective.\r\n  <\/span>\r\n<\/div>\r\n<div>\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    Cases where omni-channel strategy makes a difference\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\nWhen digital and traditional are properly integrated, visibility and trust increase. Hotels that have combined well-targeted campaigns with branded actions have improved their direct conversion, increased their average rate and reduced reliance on OTAs.\r\n  <\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054794c elementor-widget elementor-widget-image\" data-id=\"054794c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1024x576.webp\" class=\"attachment-large size-large wp-image-9270\" alt=\"integral hotel management\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d83dc elementor-widget elementor-widget-heading\" data-id=\"63d83dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best practices in hotel marketing management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5f0c5 elementor-widget elementor-widget-n-accordion\" data-id=\"4e5f0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8210\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Customer segmentation and buyer persona focus <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8210\" class=\"elementor-element elementor-element-2a90274 e-con-full e-flex e-con e-child\" data-id=\"2a90274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b6a18 elementor-widget elementor-widget-text-editor\" data-id=\"25b6a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working with buyer personas allows you to personalise messages and campaigns according to the type of guest. Using PMS data facilitates useful segmentations oriented to real conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Coordination between marketing, reception and reservations <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8211\" class=\"elementor-element elementor-element-42da114 e-con-full e-flex e-con e-child\" data-id=\"42da114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb09a13 elementor-widget elementor-widget-text-editor\" data-id=\"fb09a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When these departments work in alignment, campaigns are reinforced in direct contact with the customer. If reservations and reception are aware of promotions, they can close more sales or upsell at the right time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Execution of campaigns coherent with the hotel brand <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8212\" class=\"elementor-element elementor-element-c58692a e-con-full e-flex e-con e-child\" data-id=\"c58692a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82728c7 elementor-widget elementor-widget-text-editor\" data-id=\"82728c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All marketing actions must be consistent with the hotel's identity. From the website to emails or content on networks: everything must reinforce the same message to generate trust and coherence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Continuous evaluation and evidence-based decision making <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8213\" class=\"elementor-element elementor-element-252348e e-con-full e-flex e-con e-child\" data-id=\"252348e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c1e98 elementor-widget elementor-widget-text-editor\" data-id=\"86c1e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing needs to be constantly measured and adjusted. A connected PMS allows you to make decisions based on real performance, optimise investment and abandon what doesn't work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc620 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e2bc620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/products\/chapp-solutions-lean-hotel-system-pms\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Follow us on Linkedin and don't miss anything!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Gesti\u00f3n integral de marketing hotelero: claves para aumentar visibilidad e ingresos El marketing ya no es solo una herramienta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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En la actualidad, es un componente estrat\u00e9gico de la rentabilidad....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leanhotelsystem.com\/en\/integrated-hotel-marketing-management-keys-to-increase-visibility-and-revenues\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n integral de marketing hotelero Haz esto y gana clientes.\" \/>\n<meta property=\"og:description\" content=\"El marketing ya no es solo una herramienta para &quot;llenar habitaciones&quot;. 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