{"id":9341,"date":"2025-07-23T14:43:59","date_gmt":"2025-07-23T14:43:59","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=9341"},"modified":"2025-12-09T19:40:49","modified_gmt":"2025-12-09T19:40:49","slug":"online-reputation-in-hotels-how-it-is-built-and-how-it-affects-your-business","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/en\/reputacion-online-en-hoteles-que-es-como-se-construye-y-como-afecta-a-tu-negocio\/","title":{"rendered":"Online reputation in hotels: what it is, how it's built and how it affects your business"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9341\" class=\"elementor elementor-9341\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2358a54 e-flex e-con-boxed e-con e-parent\" data-id=\"2358a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d791424 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"d791424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/en\"><span class=\"hfe-breadcrumbs-text\">Home<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c363b8 elementor-widget elementor-widget-heading\" data-id=\"1c363b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Online reputation in hotels: what it is, how it's built and how it affects your business<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc8db7 elementor-widget elementor-widget-text-editor\" data-id=\"2bc8db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today more than ever, a hotel's online reputation is not a secondary detail: it is a key factor that impacts bookings, average price and customer perception. Most travellers compare reviews before booking. And every published review, whether on Booking, Google or social media, influences the purchase decision. But how does that reputation form, on which platforms does it matter most, and how can you manage it to improve results?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada98b5 elementor-widget elementor-widget-image\" data-id=\"ada98b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9344\" alt=\"the best reviews for your hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cb9ca elementor-widget elementor-widget-heading\" data-id=\"81cb9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a hotel's online reputation and why does it matter so much?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b3dc6 elementor-widget elementor-widget-text-editor\" data-id=\"57b3dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>online reputation of a hotel<\/strong> is the image it projects on the internet based on customer reviews. It is made up of comments, ratings and reviews published on platforms such as OTAs, Google, social networks and specialised forums.<\/p><p>It matters because it directly influences the booking decision: a hotel with a good rating has more visibility, more conversions and more pricing power. At the same time, a negative reputation, or even a lack of reviews, generates distrust. The potential guest wants to see what others think before committing.<\/p><p><!-- notionvc: d3a507bb-ded5-412b-80f6-f9a03e379270 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc353cd elementor-widget elementor-widget-heading\" data-id=\"bc353cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key channels where the hotel online reputation is built<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b872982 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b872982\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"193407362\" aria-label=\"Tabs. Open items with Enter or Space, close them with Escape and navigate with dates.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1934073621\" data-tab-title-id=\"e-n-tab-title-1934073621\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1934073621\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTripadvisor, Google Reviews and Booking.com\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1934073622\" data-tab-title-id=\"e-n-tab-title-1934073622\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1934073622\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tSocial media\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1934073623\" data-tab-title-id=\"e-n-tab-title-1934073623\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1934073623\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tOTAs\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1934073621\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073621\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-4f23ac0 e-flex e-con-boxed e-con e-child\" data-id=\"4f23ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73612d0 elementor-widget elementor-widget-text-editor\" data-id=\"73612d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These platforms are the pillars of hotel reputation. On <span class=\"notion-enable-hover\" data-token-index=\"1\">Tripadvisor<\/span>The travellers share detailed experiences. At <span class=\"notion-enable-hover\" data-token-index=\"3\">Google Reviews<\/span>opinions appear in search results, affecting local visibility. And in <span class=\"notion-enable-hover\" data-token-index=\"5\">Booking.com<\/span>The rating determines the position in the listings and the user's trust. A good rating on these three platforms not only brings credibility: it is a concrete commercial advantage.<!-- notionvc: 37a4bd15-f829-48ee-8271-2c3496cdb0e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1934073622\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073622\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\"elementor-element elementor-element-c5924df e-flex e-con-boxed e-con e-child\" data-id=\"c5924df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6a6e9 elementor-widget elementor-widget-text-editor\" data-id=\"ff6a6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram, Facebook or TikTok may not be booking platforms, but they do shape perception. A viral complaint or negative story can have as much reach as a bad review. At the same time, responding well, sharing positive feedback and showing real interactions enhances the hotel's image and humanises the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1934073623\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073623\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\"elementor-element elementor-element-58917cc e-flex e-con-boxed e-con e-child\" data-id=\"58917cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dad696f elementor-widget elementor-widget-text-editor\" data-id=\"dad696f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OTAs not only sell stays, they also build reputation. Their rating system influences the ranking algorithm and conversion. In addition, many users use sites like Trivago or Kayak to quickly compare options. There, the number and quality of reviews becomes decisive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb75e2 elementor-widget elementor-widget-image\" data-id=\"1bb75e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9343\" alt=\"how to improve the reviews and reputation of my hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75de411 elementor-widget elementor-widget-heading\" data-id=\"75de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How online reputation influences hotel profitability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f562c elementor-widget elementor-widget-heading\" data-id=\"89f562c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relationship between reputation and conversion rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0819 elementor-widget elementor-widget-text-editor\" data-id=\"75d0819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A better reputation means more bookings. The conversion rate of visitors to customers increases when the hotel has positive and recent reviews. Even small increases in ratings can translate into thousands of euros in additional annual revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b4c4f elementor-widget elementor-widget-heading\" data-id=\"36b4c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact on positioning within OTAs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61e10f elementor-widget elementor-widget-text-editor\" data-id=\"f61e10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The algorithms of platforms such as Booking or Expedia prioritise hotels with better reviews. This translates into more visibility and more clicks. A bad reputation not only affects conversion, but also your position in the listings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7112a elementor-widget elementor-widget-heading\" data-id=\"3c7112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencing the perception of the value of price<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf211 elementor-widget elementor-widget-text-editor\" data-id=\"53cf211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A hotel with a good reputation can justify higher rates. When users see reviews on cleanliness, service or location, they perceive that the price is justified. Reputation thus becomes a value argument, not just a metric.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4393f elementor-widget elementor-widget-heading\" data-id=\"cb4393f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategies to improve a hotel's online reputation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d891a0 elementor-widget elementor-widget-n-accordion\" data-id=\"5d891a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9800\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9800\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Proactive feedback and response management <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9800\" class=\"elementor-element elementor-element-d4ac9c3 e-con-full e-flex e-con e-child\" data-id=\"d4ac9c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6831a5c elementor-widget elementor-widget-text-editor\" data-id=\"6831a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Responding quickly, politely and empathetically demonstrates commitment. Acknowledging positive feedback reinforces the experience, while managing criticism well can turn a negative experience into a loyalty opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9801\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9801\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Use of surveys and post-check-out automation <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9801\" class=\"elementor-element elementor-element-4f84c11 e-con-full e-flex e-con e-child\" data-id=\"4f84c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c2ab5 elementor-widget elementor-widget-text-editor\" data-id=\"a0c2ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soliciting feedback right after the stay allows you to identify problems before they become public. Automating this process with email surveys or personalised messages helps to gather valuable information and improve critical service points.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9802\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9802\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Team training to improve the perceived experience <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9802\" class=\"elementor-element elementor-element-254898a e-con-full e-flex e-con e-child\" data-id=\"254898a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca6fae elementor-widget elementor-widget-text-editor\" data-id=\"2ca6fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many bad reviews do not arise from serious failures, but from avoidable details. Training staff in hospitality, conflict resolution and personal attention can make all the difference. The perceived experience begins long before the online review.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a0e03 elementor-widget elementor-widget-heading\" data-id=\"54a0e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reputational benchmarking between hotel chains: what can we learn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50dc7b elementor-widget elementor-widget-text-editor\" data-id=\"a50dc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Large hotel chains work on their reputation as a strategic asset. They implement standardised response processes, analyse satisfaction data and coordinate campaigns to reinforce their image in different channels. The interesting thing is that many of their practices can be replicated by independent hotels: always respond to comments, monitor mentions, automate surveys or reinforce direct communication with guests. What differentiates the brands with the best reputations is the <span class=\"notion-enable-hover\" data-token-index=\"1\">consistency<\/span>not just the budget.<!-- notionvc: b3385ed4-28b9-48f9-b77b-325aed1092ac --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af46cd elementor-widget elementor-widget-heading\" data-id=\"9af46cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a PMS like Lean Hotel System can help you improve your online reputation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1baab elementor-widget elementor-widget-text-editor\" data-id=\"cc1baab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the Lean Hotel System is not a specific online reputation tool, it can be a <span class=\"notion-enable-hover\" data-token-index=\"1\">great ally<\/span> to manage it indirectly, thanks to its ability to integrate with key systems in the hotel ecosystem.<!-- notionvc: 4046ac39-46d0-4a23-bc3f-c8aac95f1777 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b732 elementor-widget elementor-widget-heading\" data-id=\"602b732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automating post-stay feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334324d elementor-widget elementor-widget-text-editor\" data-id=\"334324d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lean Hotel System allows the integration of the PMS with CRM platforms and automated communication. This makes it possible to send personalised satisfaction surveys immediately after check-out. In addition, in self-check-in processes with <span class=\"notion-enable-hover\" data-token-index=\"1\">POK<\/span>In addition, a final screen is included where the guest can leave their rating, allowing impressions to be captured in real time, even before they reach public platforms.<!-- notionvc: bf75e15c-da78-4792-b4e6-e0f989815e3d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f330097 elementor-widget elementor-widget-image\" data-id=\"f330097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-1024x671.webp\" class=\"attachment-large size-large wp-image-9342\" alt=\"improve your hotel&#039;s reputation\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-1024x671.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-300x197.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-768x503.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-18x12.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel.webp 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">POK - last step, assessing the experience.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7da5e elementor-widget elementor-widget-heading\" data-id=\"0b7da5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Centralised reputation tracking from the PMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a162d0 elementor-widget elementor-widget-text-editor\" data-id=\"0a162d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the Lean Hotel System is not a specific online reputation tool, it can be a <span class=\"notion-enable-hover\" data-token-index=\"1\">great ally<\/span> to manage it indirectly, thanks to its ability to integrate with key systems in the hotel ecosystem.<!-- notionvc: 4046ac39-46d0-4a23-bc3f-c8aac95f1777 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf23e6 elementor-widget elementor-widget-heading\" data-id=\"eaf23e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Internal process improvement based on satisfaction metrics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd0c29 elementor-widget elementor-widget-text-editor\" data-id=\"8cd0c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All collected information can be transformed into concrete actions. If several customers mention waiting times at check-in, operations can be adjusted. If there are complaints about cleanliness or maintenance, a control protocol is activated. Lean Hotel System, connected to other modules of the ecosystem, facilitates this approach. <span class=\"notion-enable-hover\" data-token-index=\"1\">data-driven<\/span> which allows to move from comments to action.<!-- notionvc: 4091a8a6-beac-4f2d-a03b-bdbc357d72d7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Reputaci\u00f3n online en hoteles: qu\u00e9 es, c\u00f3mo se construye y c\u00f3mo afecta a tu negocio Hoy m\u00e1s que nunca, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[141,138,166],"tags":[],"class_list":["post-9341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-fundamentos","category-gestion-hotelera-pms","category-reputacion-online-y-resenas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reputacion online en hoteles, cu\u00eddala y tu hotel destacar\u00e1<\/title>\n<meta name=\"description\" content=\"Hoy m\u00e1s que nunca, la reputaci\u00f3n online de un hotel no es un detalle secundario: es un factor clave que impacta en la percepcion del cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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