{"id":10560,"date":"2026-02-27T19:29:15","date_gmt":"2026-02-27T19:29:15","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=10560"},"modified":"2026-02-27T19:46:35","modified_gmt":"2026-02-27T19:46:35","slug":"set-comp-hotel","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/fr\/comp-set-hotel\/","title":{"rendered":"Comp set hotel : comment d\u00e9finir votre jeu de concurrents pour prendre de meilleures d\u00e9cisions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10560\" class=\"elementor elementor-10560\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-616354ac e-con-full e-flex e-con e-parent\" data-id=\"616354ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-419879d5 e-con-full e-flex e-con e-child\" data-id=\"419879d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5325e46f elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"5325e46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/fr\"><span class=\"hfe-breadcrumbs-text\">Inicio<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc158ae elementor-widget elementor-widget-heading\" data-id=\"4dc158ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comp set hotel: c\u00f3mo definir tu set de competidores para tomar mejores decisiones<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39f0d703 elementor-widget elementor-widget-text-editor\" data-id=\"39f0d703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un comp set (competitive set) es el grupo de hoteles comparables que utilizas como referencia para entender tu mercado y tomar decisiones de revenue: pricing, distribuci\u00f3n y posicionamiento. En un hotel peque\u00f1o, su valor no est\u00e1 en \u201cmirar precios por mirar\u201d, sino en convertir la competencia en un marco pr\u00e1ctico: saber si est\u00e1s fuera de mercado en fechas clave, si tus condiciones te penalizan, o si un evento est\u00e1 alterando la demanda.<\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0669b1 elementor-widget elementor-widget-image\" data-id=\"c0669b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-1024x683.webp\" class=\"attachment-large size-large wp-image-10562\" alt=\"Comp set hoteles\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/02\/Comp-set-hoteles-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7942a84 elementor-widget elementor-widget-text-editor\" data-id=\"7942a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La idea central es importante: un comp set no es una lista para copiar tarifas. Es una herramienta para comparar lo comparable, entender diferenciales y decidir de forma coherente con tu propuesta de valor (ubicaci\u00f3n funcional, calidad percibida, pol\u00edticas, r\u00e9gimen, extras). Si se construye mal, empuja a guerras de precios o conclusiones falsas; si se construye bien, aporta contexto y reduce decisiones \u201ca ciegas\u201d.<\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d966ba4 elementor-widget elementor-widget-heading\" data-id=\"4d966ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para qu\u00e9 sirve un comp set (y qu\u00e9 decisiones mejora)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bda206 elementor-widget elementor-widget-text-editor\" data-id=\"0bda206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un comp set \u00fatil mejora decisiones concretas de la operativa revenue, especialmente cuando no tienes un equipo grande ni herramientas avanzadas. Por ejemplo:<\/p><ul><li><strong>Ajustar tarifas por fecha<\/strong>: detectar si est\u00e1s claramente por encima o por debajo del mercado en un fin de semana concreto.<\/li><li><strong>Detectar oportunidades<\/strong>: fechas donde el mercado sube y t\u00fa no (o viceversa) y conviene revisar precio, restricciones o canales.<\/li><li><strong>Validar restricciones<\/strong>: ver si el mercado aplica m\u00ednima estancia, cierres o CTA\/CTD en puentes\/eventos.<\/li><li><strong>Analizar paridad y coherencia<\/strong>: comparar web vs OTAs y entender si el diferencial viene de precio o de condiciones.<\/li><li><strong>Evaluar diferenciales<\/strong>: desayuno incluido, pol\u00edticas de cancelaci\u00f3n, extras, flexibilidad y c\u00f3mo eso impacta en conversi\u00f3n.<\/li><li><strong>Posicionamiento<\/strong>: mantener una l\u00f3gica de precio consistente entre semana vs fin de semana y por tipolog\u00eda.<\/li><\/ul><p>El objetivo es responder mejor a \u201cqu\u00e9 est\u00e1 pasando en el mercado\u201d antes de decidir \u201cqu\u00e9 hago yo\u201d.<\/p><p><!-- notionvc: ee0f8d67-4163-43ed-8765-35be372f5648 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2025c03a elementor-widget elementor-widget-heading\" data-id=\"2025c03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 preguntas deber\u00eda ayudarte a contestar cada semana<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513adc78 elementor-widget elementor-widget-text-editor\" data-id=\"513adc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00bfEstoy caro o barato para este fin de semana, comparando condiciones equivalentes?<\/li><li>Si tengo disponibilidad, \u00bfpor qu\u00e9 cae mi conversi\u00f3n: precio, condiciones o valor percibido?<\/li><li>\u00bfQu\u00e9 est\u00e1 haciendo el mercado ante un evento local (subidas, restricciones, cambios de pol\u00edtica)?<\/li><li>\u00bfMi pol\u00edtica de cancelaci\u00f3n (o mi tipo de tarifa) me est\u00e1 penalizando frente al comp set?<\/li><li>\u00bfMis gaps de precio se explican por reputaci\u00f3n, r\u00e9gimen o ubicaci\u00f3n, o son inconsistentes?<\/li><\/ul><p>Si tu comp set no ayuda a responder estas preguntas, suele estar mal definido o poco actualizado.<\/p><p><!-- notionvc: cd05349a-4fe4-43b3-ae3c-6f5c6c03fa53 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d43283 elementor-widget elementor-widget-heading\" data-id=\"0d43283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Antes de elegir hoteles: define tu \u201chotel comparable\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2600d elementor-widget elementor-widget-text-editor\" data-id=\"2a2600d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El error t\u00edpico es empezar por \u201cqu\u00e9 hoteles me suenan\u201d. Es m\u00e1s eficaz empezar por definir el \u201chotel comparable\u201d: tu propio producto en t\u00e9rminos que permitan filtrar candidatos.<\/p><p>Define, de forma breve, estos puntos:<\/p><ul><li><strong>Tipo de cliente objetivo<\/strong>: corporate, leisure, mixto, grupos, etc.<\/li><li><strong>Propuesta de valor<\/strong>: qu\u00e9 te diferencia (ubicaci\u00f3n, experiencia, servicio, dise\u00f1o, tranquilidad, etc.).<\/li><li><strong>Categor\u00eda real<\/strong>: calidad percibida y nivel de servicio, no solo estrellas.<\/li><li><strong>Ubicaci\u00f3n funcional<\/strong>: tiempo real a puntos clave (no solo \u201cbarrio\u201d).<\/li><li><strong>R\u00e9gimen y oferta<\/strong>: solo alojamiento vs desayuno incluido, parking, recepci\u00f3n 24h, etc.<\/li><li><strong>Tama\u00f1o y operaci\u00f3n<\/strong>: n\u00famero de habitaciones y capacidad operativa.<\/li><li><strong>Pol\u00edticas<\/strong>: flexibilidad, no reembolsable, dep\u00f3sitos, no-show.<\/li><\/ul><p>Con esto evitas un comp set irreal que te arrastra a comparar con hoteles que no compiten por el mismo cliente.<\/p><p><!-- notionvc: 1b050b63-6d75-4251-a6f2-ddd9cd397a31 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ed5ef elementor-widget elementor-widget-heading\" data-id=\"66ed5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Criterios m\u00ednimos de comparabilidad (en hoteles peque\u00f1os)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47cf52 elementor-widget elementor-widget-text-editor\" data-id=\"f47cf52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Checklist para filtrar candidatos:<\/p><ul><li><strong>Zona y tiempo real<\/strong> a atractivos o polos de demanda (estaci\u00f3n, centro, playa, recinto ferial).<\/li><li><strong>Segmento dominante<\/strong> (corporativo\/leisure) y patr\u00f3n de d\u00edas fuertes (entre semana vs fin de semana).<\/li><li><strong>Rango de precio habitual<\/strong> (no un d\u00eda suelto; comportamiento general).<\/li><li><strong>Reputaci\u00f3n y calidad percibida<\/strong> (puntuaci\u00f3n y volumen de rese\u00f1as, temas recurrentes).<\/li><li><strong>Amenities clave<\/strong> que cambian disposici\u00f3n a pagar (parking, desayuno, piscina, gimnasio, recepci\u00f3n 24h).<\/li><li><strong>Pol\u00edticas comparables<\/strong> (cancelaci\u00f3n, no reembolsable, condiciones de pago).<\/li><li><strong>Distribuci\u00f3n<\/strong>: si dependen fuertemente de OTAs o trabajan m\u00e1s el directo (afecta presi\u00f3n de precio y promos).<\/li><\/ul><p>Cuanto m\u00e1s cumpla un candidato, m\u00e1s \u201c\u00fatil\u201d ser\u00e1 como referencia.<\/p><p><!-- notionvc: 33b230e2-b429-4c31-90ce-5475296e4649 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d68a7 elementor-widget elementor-widget-heading\" data-id=\"83d68a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9todo r\u00e1pido para construir un comp set \u00fatil en 30\u201345 minutos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966745e elementor-widget elementor-widget-text-editor\" data-id=\"966745e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af30f95 elementor-widget elementor-widget-n-accordion\" data-id=\"af30f95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1830\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1830\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Listado inicial (12\u201315 hoteles) <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1830\" class=\"elementor-element elementor-element-43b2721 e-con-full e-flex e-con e-child\" data-id=\"43b2721\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecfbec elementor-widget elementor-widget-text-editor\" data-id=\"7ecfbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Haz un listado amplio para no quedarte con \u201clos de siempre\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1831\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1831\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Filtro por comparabilidad <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1831\" class=\"elementor-element elementor-element-8468a89 e-con-full e-flex e-con e-child\" data-id=\"8468a89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d2804 elementor-widget elementor-widget-text-editor\" data-id=\"77d2804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Elimina los claramente superiores\/inferiores o con perfil distinto (ubicaci\u00f3n, servicio, cliente).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1832\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1832\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Shortlist final (5\u20138 hoteles) <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1832\" class=\"elementor-element elementor-element-8241ab5 e-con-full e-flex e-con e-child\" data-id=\"8241ab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-721fd50 elementor-widget elementor-widget-text-editor\" data-id=\"721fd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mant\u00e9n un tama\u00f1o manejable para revisi\u00f3n semanal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1833\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1833\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Validaci\u00f3n con 3 fechas test <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1833\" class=\"elementor-element elementor-element-05b0b7c e-con-full e-flex e-con e-child\" data-id=\"05b0b7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9bd964 elementor-widget elementor-widget-text-editor\" data-id=\"d9bd964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Revisa una fecha de demanda alta, una media y una valle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1834\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1834\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Revisi\u00f3n de coherencia de condiciones <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1834\" class=\"elementor-element elementor-element-7e005cc e-con-full e-flex e-con e-child\" data-id=\"7e005cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b72b2b0 elementor-widget elementor-widget-text-editor\" data-id=\"b72b2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confirma r\u00e9gimen, pol\u00edtica de cancelaci\u00f3n, impuestos\/fees, ocupaci\u00f3n y tipolog\u00eda comparable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cda625 elementor-widget elementor-widget-heading\" data-id=\"0cda625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00f3nde encontrar candidatos sin depender de \u201cme suena este hotel\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bec4f00 elementor-widget elementor-widget-text-editor\" data-id=\"bec4f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fuentes pr\u00e1cticas para ampliar el radar:<\/p><ul><li>Google Maps \/ Google Hotel Ads buscando por barrio o punto de demanda.<\/li><li>OTAs principales (listados por zona, filtros de categor\u00eda y precio).<\/li><li>Metabuscadores y comparadores por destino.<\/li><li>B\u00fasquedas por \u201chotel + atractivo\u201d (p. ej., \u201chotel cerca de [recinto]\u201d).<\/li><li>Rankings por reputaci\u00f3n (para detectar comparables por calidad percibida).<\/li><li>Asociaciones locales o directorios del destino (\u00fatiles para hoteles independientes).<\/li><\/ul><p>La intenci\u00f3n es encontrar comparables, no \u201clos m\u00e1s baratos\u201d ni \u201clos m\u00e1s famosos\u201d.<\/p><p><!-- notionvc: 02ed48dd-8e26-41da-8887-e45942de34b1 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f783bd elementor-widget elementor-widget-heading\" data-id=\"7f783bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Errores t\u00edpicos al definir el comp set (y c\u00f3mo evitarlos)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6da8f6 elementor-widget elementor-widget-text-editor\" data-id=\"e6da8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En hoteles peque\u00f1os, estos fallos son especialmente comunes:<\/p><ul><li>Incluir hoteles demasiado superiores (te empujan a bajar o a frustrarte sin sentido) o demasiado inferiores (te dan una falsa sensaci\u00f3n de estar bien).<\/li><li>Comparar sin igualar condiciones (desayuno, impuestos, cancelaci\u00f3n), lo que convierte la comparaci\u00f3n en ruido.<\/li><li>Mezclar ubicaciones que no son equivalentes en demanda real (aunque est\u00e9n \u201ccerca\u201d en el mapa).<\/li><li>Ignorar reputaci\u00f3n: el mercado paga distinto por un hotel con calidad percibida diferente.<\/li><li>Usar como referencia principal hoteles que juegan siempre a volumen con pricing agresivo: pueden servir como \u201cextremo\u201d, pero distorsionan si dominan tu set.<\/li><\/ul><p>La prevenci\u00f3n es sencilla: comparabilidad primero, precio despu\u00e9s.<\/p><p><!-- notionvc: f3b22134-f822-4bd4-b93b-e40acadadba2 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77db648 elementor-widget elementor-widget-heading\" data-id=\"77db648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Error cr\u00edtico: comparar solo el precio sin comparar la \u201coferta completa\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383e15c elementor-widget elementor-widget-text-editor\" data-id=\"383e15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dos precios iguales pueden ser dos productos distintos. Ejemplos t\u00edpicos que generan conclusiones falsas:<\/p><ul><li>Tu tarifa incluye desayuno y la otra no.<\/li><li>Ellos son no reembolsables y t\u00fa flexible (o al rev\u00e9s).<\/li><li>Un canal muestra impuestos\/fees al final y otro los incluye.<\/li><li>Diferencias de cama, tama\u00f1o, vistas o capacidad real (1 vs 2 pax).<\/li><li>Extras obligatorios o cargos de destino que cambian el total final.<\/li><\/ul><p>Mini-checklist de condiciones a igualar antes de \u201ccomparar precio\u201d:<\/p><ul><li>R\u00e9gimen (solo alojamiento vs desayuno).<\/li><li>Pol\u00edtica de cancelaci\u00f3n y pago (flexible, NR, prepago).<\/li><li>Impuestos\/fees incluidos o no.<\/li><li>Ocupaci\u00f3n (1\/2 pax) y tipolog\u00eda equivalente.<\/li><li>Canal (web directa vs OTA) y promos activas (m\u00f3vil, programas de fidelidad, etc.).<\/li><\/ul><p><!-- notionvc: f48a6b27-99e1-4900-8f08-ffc1e17b9597 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4cc6c elementor-widget elementor-widget-heading\" data-id=\"5b4cc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 m\u00e9tricas mirar contra el comp set (m\u00e1s all\u00e1 de \u201cestar m\u00e1s barato\u201d)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59092ca elementor-widget elementor-widget-text-editor\" data-id=\"59092ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un comp set se vuelve \u00fatil cuando lo conviertes en lecturas simples por fecha:<\/p><ul><li><strong>Gap de precio por fecha<\/strong>: diferencia entre tu tarifa base y la media del comp set (en condiciones equivalentes).<\/li><li><strong>Posici\u00f3n relativa<\/strong>: por ejemplo, \u201c2\u00ba m\u00e1s caro\u201d o \u201cen el rango alto\u201d, \u00fatil para consistencia.<\/li><li><strong>Consistencia temporal<\/strong>: \u00bftu posicionamiento cambia sin motivo entre fin de semana y entre semana?<\/li><li><strong>Diferencias por tipolog\u00eda<\/strong>: a veces el gap est\u00e1 en una habitaci\u00f3n concreta (y ah\u00ed est\u00e1 el margen).<\/li><li><strong>Gap seg\u00fan antelaci\u00f3n (lead time)<\/strong>: \u00bfte quedas barato demasiado pronto o te quedas caro cuando la demanda entra tarde?<\/li><\/ul><p>Estas m\u00e9tricas no buscan \u201cganar\u201d al competidor, sino entender si tu precio acompa\u00f1a tu contexto y tu demanda.<\/p><p><!-- notionvc: cf025825-7190-44e9-af92-2f7b0fc0a74c --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6177dd2 elementor-widget elementor-widget-heading\" data-id=\"6177dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp set \u201cprincipal\u201d vs comp set \u201csituacional\u201d (eventos y temporadas)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2510a elementor-widget elementor-widget-text-editor\" data-id=\"3b2510a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El mercado cambia por temporadas y por eventos. Si usas un \u00fanico set r\u00edgido, te faltar\u00e1 contexto en picos de demanda o en meses valle. En hoteles peque\u00f1os suele funcionar bien:<\/p><ul><li><strong>Comp set base (5\u20138 hoteles)<\/strong>: tu referencia habitual para la mayor parte del a\u00f1o.<\/li><li><strong>Comp set situacional<\/strong>: una lista auxiliar por tipo de fecha (eventos, temporada baja, periodos especiales).<\/li><\/ul><p>Esto te da consistencia sin perder adaptabilidad.<\/p><p><!-- notionvc: 35b4a61a-a8c2-4291-aa05-8cbce2598a5f --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a8fdd elementor-widget elementor-widget-heading\" data-id=\"57a8fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo adaptar el comp set para un evento local sin rehacerlo todo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051dd8a elementor-widget elementor-widget-text-editor\" data-id=\"051dd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e9todo pr\u00e1ctico:<\/p><ul><li>A\u00f1ade <strong>3\u20135 hoteles \u201cde evento\u201d<\/strong> (los que aparecen como alternativas reales cuando sube la demanda).<\/li><li>Compara solo <strong>2\u20133 fechas clave<\/strong> del evento (v\u00edspera, noche principal, salida).<\/li><li>Revisa no solo precios, tambi\u00e9n <strong>restricciones<\/strong> del mercado (m\u00ednima estancia, cierres, pol\u00edticas NR) y tu disponibilidad por tipolog\u00eda.<\/li><\/ul><p>El objetivo es capturar el \u201cmercado real del evento\u201d sin reconstruir el set desde cero.<\/p><p><!-- notionvc: 1a0b0450-3e08-48c9-ad41-4039fa965456 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e53509 elementor-widget elementor-widget-heading\" data-id=\"1e53509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cada cu\u00e1nto revisar tu comp set y c\u00f3mo saber que se ha quedado viejo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9e803 elementor-widget elementor-widget-text-editor\" data-id=\"1d9e803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una revisi\u00f3n trimestral suele ser un m\u00ednimo razonable para hoteles peque\u00f1os. Adem\u00e1s, conviene revisar inmediatamente si ocurre alguno de estos cambios:<\/p><ul><li>Reformas relevantes en hoteles del set (o en el tuyo).<\/li><li>Cambio de marca\/gesti\u00f3n o reposicionamiento.<\/li><li>Apertura o cierre de hoteles comparables.<\/li><li>Cambios fuertes en reputaci\u00f3n (subidas\/bajadas sostenidas).<\/li><li>Cambios de estrategia comercial (m\u00e1s paquetes, m\u00e1s NR, m\u00e1s promos agresivas).<\/li><\/ul><p>Se\u00f1ales de que tu comp set ya no explica tu realidad:<\/p><ul><li>Tus gaps de precio no correlacionan con conversi\u00f3n u ocupaci\u00f3n (algo cambi\u00f3 en producto o mercado).<\/li><li>Un hotel del set cambia sistem\u00e1ticamente su forma de vender (pol\u00edticas, r\u00e9gimen, canal) y ya no es comparable.<\/li><li>Observas divergencias constantes por ubicaci\u00f3n funcional o por cliente objetivo.<\/li><\/ul><p><!-- notionvc: 87083062-bbdd-4849-b0e7-790687398681 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b533011 elementor-widget elementor-widget-heading\" data-id=\"b533011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo el PMS te ayuda a usar el comp set sin perderte en datos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-accc531 elementor-widget elementor-widget-text-editor\" data-id=\"accc531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El comp set te da lectura externa (mercado). El PMS te da la lectura interna: qu\u00e9 pasa con tu ocupaci\u00f3n, tu mix de canales y tu ritmo de reservas cuando te posicionas de una forma u otra. No sustituye el an\u00e1lisis del mercado, pero permite medir el efecto de decisiones:<\/p><ul><li><strong>Hist\u00f3ricos por fecha<\/strong>: comparar rendimiento en fines de semana similares.<\/li><li><strong>Pick-up y ritmo de reservas<\/strong>: ver si un gap se traduce en demanda o si el problema es otro.<\/li><li><strong>Cancelaciones<\/strong>: detectar si la pol\u00edtica o el canal est\u00e1 contaminando el forecast.<\/li><li><strong>Restricciones aplicadas<\/strong>: validar si tu estrategia se ejecut\u00f3 como esperabas.<\/li><li><strong>Auditor\u00eda de cambios<\/strong>: saber cu\u00e1ndo cambiaste tarifas y por qu\u00e9, para aprender.<\/li><\/ul><p>El valor para revenue es cerrar el ciclo: mercado \u2192 decisi\u00f3n \u2192 resultado medido \u2192 ajuste<\/p><p><!-- notionvc: b8722764-bb20-4d0a-b5bc-a566d896c413 --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3e791 elementor-widget elementor-widget-heading\" data-id=\"cf3e791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lo que conviene registrar en el PMS para que el an\u00e1lisis tenga sentido<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf1242 elementor-widget elementor-widget-text-editor\" data-id=\"eaf1242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que tus lecturas sean comparables y no dependan de memoria:<\/p><ul><li>Canales bien etiquetados (directo, OTA y subcanal si es posible).<\/li><li>Planes de tarifa claros y consistentes (BAR, no reembolsable, desayuno\/paquetes).<\/li><li>Pol\u00edticas coherentes y textos alineados (especialmente si vendes por varios canales).<\/li><li>Notas de eventos o causas (por qu\u00e9 subi\u00f3\/baj\u00f3 una fecha, qu\u00e9 pas\u00f3 en destino).<\/li><li>Registro de cambios de pricing (qui\u00e9n, cu\u00e1ndo y motivo), aunque sea en notas o auditor\u00eda.<\/li><\/ul><p>Esto convierte el comp set en aprendizaje acumulado, no en una comparaci\u00f3n semanal aislada.<\/p><p><!-- notionvc: 5a1db682-7882-4e36-bbf2-f9c3bc7649ea --><\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4f373 elementor-widget elementor-widget-heading\" data-id=\"9d4f373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre comp set en hoteles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2748ad elementor-widget elementor-widget-n-accordion\" data-id=\"c2748ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2030\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2030\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 significa comp set en un hotel? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2030\" class=\"elementor-element elementor-element-e62ae53 e-con-full e-flex e-con e-child\" data-id=\"e62ae53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdff81 elementor-widget elementor-widget-text-editor\" data-id=\"4bdff81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un comp set es el conjunto de hoteles comparables que se usa como referencia para decisiones de pricing y posicionamiento. Debe basarse en comparabilidad real (ubicaci\u00f3n funcional, cliente objetivo, calidad percibida, r\u00e9gimen y pol\u00edticas), no solo en cercan\u00eda o en \u201choteles que suenan\u201d. Su funci\u00f3n es dar contexto de mercado para decidir con coherencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2031\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2031\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1ntos hoteles deber\u00eda incluir un comp set? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2031\" class=\"elementor-element elementor-element-19c80ea e-con-full e-flex e-con e-child\" data-id=\"19c80ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560af24 elementor-widget elementor-widget-text-editor\" data-id=\"560af24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para hoteles peque\u00f1os, un rango t\u00edpico es 5\u20138 hoteles. Es suficiente para captar un mercado representativo sin que sea inmanejable en la revisi\u00f3n semanal. Menos de 5 puede sesgar la referencia; m\u00e1s de 8 suele aumentar trabajo sin mejorar mucho la decisi\u00f3n, especialmente si hay perfiles muy distintos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2032\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2032\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPuedo cambiar mi comp set seg\u00fan la temporada o eventos? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2032\" class=\"elementor-element elementor-element-3c6fdfa e-con-full e-flex e-con e-child\" data-id=\"3c6fdfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58a307a elementor-widget elementor-widget-text-editor\" data-id=\"58a307a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, y suele ser recomendable. Lo pr\u00e1ctico es mantener un comp set base (5\u20138 hoteles) para seguimiento continuo y, adem\u00e1s, un comp set situacional para eventos o temporadas donde compites con hoteles que normalmente no son tu referencia. As\u00ed mantienes consistencia sin perder sensibilidad al contexto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2033\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2033\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 errores hacen que un comp set no sirva para revenue? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2033\" class=\"elementor-element elementor-element-24eeffc e-con-full e-flex e-con e-child\" data-id=\"24eeffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a206ea elementor-widget elementor-widget-text-editor\" data-id=\"6a206ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comparar sin igualar condiciones (desayuno, impuestos, cancelaci\u00f3n), mezclar ubicaciones que no compiten por la misma demanda, ignorar reputaci\u00f3n\/calidad percibida y usar como referencia principal hoteles con estrategia radicalmente distinta (por ejemplo, siempre a volumen con promos agresivas). Estos errores generan conclusiones falsas y decisiones de pricing da\u00f1inas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2034\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2034\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo comparo precios correctamente (qu\u00e9 condiciones debo igualar)? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2034\" class=\"elementor-element elementor-element-e16960e e-con-full e-flex e-con e-child\" data-id=\"e16960e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d7357b elementor-widget elementor-widget-text-editor\" data-id=\"0d7357b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iguala r\u00e9gimen (desayuno e inclusiones), impuestos\/fees, tipolog\u00eda comparable, ocupaci\u00f3n (1\/2 pax), pol\u00edtica de cancelaci\u00f3n y pago (flexible vs no reembolsable), extras obligatorios y el canal de comparaci\u00f3n (web directa vs OTA). Sin esa equivalencia, el \u201cprecio\u201d no representa el mismo producto y la lectura se vuelve poco fiable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2035\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2035\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfCada cu\u00e1nto debo revisar mi comp set? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2035\" class=\"elementor-element elementor-element-ff15dd4 e-con-full e-flex e-con e-child\" data-id=\"ff15dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0dfba elementor-widget elementor-widget-text-editor\" data-id=\"7f0dfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una revisi\u00f3n trimestral suele ser un m\u00ednimo razonable, con revisiones inmediatas si hay reformas, aperturas\/cierres, reposicionamientos o cambios fuertes de reputaci\u00f3n. Tambi\u00e9n conviene revisarlo si notas que el gap de precio deja de explicar la conversi\u00f3n o la ocupaci\u00f3n: suele indicar que el set qued\u00f3 desalineado con tu mercado real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2036\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2036\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo uso el comp set sin caer en guerra de precios? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2036\" class=\"elementor-element elementor-element-d899593 e-con-full e-flex e-con e-child\" data-id=\"d899593\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff08b95 elementor-widget elementor-widget-text-editor\" data-id=\"ff08b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tr\u00e1talo como referencia, no como objetivo. Compara condiciones completas y define tus diferenciales (ubicaci\u00f3n, reputaci\u00f3n, r\u00e9gimen, pol\u00edticas) antes de ajustar. Luego mide el efecto con datos internos (ocupaci\u00f3n, pick-up, mix de canal) desde el PMS. Si bajar precio no mejora conversi\u00f3n o solo trae demanda de alto coste, el problema puede no ser el \u201cprecio\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114493ae elementor-widget elementor-widget-heading\" data-id=\"114493ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tambien te puede interesar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5190d176 meta-visibility-show title_position_default title_hover_border_default title-default img_hover_animation_default meta_position_default grid-hover-overlay-type-always tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"5190d176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout4-main \"\n\t\t\t id=\"rt-tpg-container-1765864281\"\n\t\t\t data-layout=\"grid-layout4\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper '>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout4 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"7437\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7437\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-de-reservas-para-hoteles-optimiza-la-gestion-de-tus-reservas-y-aumenta-tus-ingresos\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/01\/software-de-reservas-hotel-768x576.png\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"576\"\n                             alt=\"software de reservas hotel\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7437\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-de-reservas-para-hoteles-optimiza-la-gestion-de-tus-reservas-y-aumenta-tus-ingresos\/\" class=\"tpg-post-link\" target=\"_self\">Software de reservas para hoteles: optimiza la gesti\u00f3n de tus reservas y aumenta tus ingresos<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='date'>\n\t\t\t\t<i class='far fa-calendar-alt '><\/i>\t\t\t\t                    <a href=\"https:\/\/leanhotelsystem.com\/fr\/2025\/01\/14\/\">\n\t\t\t\t\tjanvier 14, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"7055\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7055\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-administracion-hotelera\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2024\/10\/1-y-portada.LEAN-Hotel-System-1-768x512.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"512\"\n                             alt=\"software de administracion hotelera\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7055\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-administracion-hotelera\/\" class=\"tpg-post-link\" target=\"_self\">Software de administraci\u00f3n hotelera<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='date'>\n\t\t\t\t<i class='far fa-calendar-alt '><\/i>\t\t\t\t                    <a href=\"https:\/\/leanhotelsystem.com\/fr\/2024\/10\/15\/\">\n\t\t\t\t\toctobre 15, 2024\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"4217\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"4217\" href=\"https:\/\/leanhotelsystem.com\/fr\/que-es-el-pms-hotelero-y-para-que-sirve\/\" class=\"tpg-post-link\" target=\"_self\">                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2024\/07\/Articulo-1-Foto-1-768x512.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"768\"\n                             height=\"512\"\n                             alt=\"\u00bfQu\u00e9 es el PMS hotelero y para qu\u00e9 sirve?\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"4217\" href=\"https:\/\/leanhotelsystem.com\/fr\/que-es-el-pms-hotelero-y-para-que-sirve\/\" class=\"tpg-post-link\" target=\"_self\">\u00bfQu\u00e9 es el PMS hotelero y para qu\u00e9 sirve?<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t            <span class='date'>\n\t\t\t\t<i class='far fa-calendar-alt '><\/i>\t\t\t\t                    <a href=\"https:\/\/leanhotelsystem.com\/fr\/2024\/07\/26\/\">\n\t\t\t\t\tjuillet 26, 2024\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b3841ba e-grid e-con-full e-con e-child\" data-id=\"7b3841ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef9521b hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"2ef9521b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-191a4c3 hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/fr\/2024\/07\/26\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\tjuillet 26, 2024\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-da36491 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/fr\/author\/lean-hotel-system\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tLEAN Hotel System\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-0b41359 hfe-post-info-inline-item\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-time\">\n\t\t\t\n\t\t\t\t\t\t\t7:47 am\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1372092f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1372092f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/lean-hotels-cars-management-systems\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a1S\u00edguenos en Linkedin y no te pierdas nada!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd4f72e e-con-full e-flex e-con e-child\" data-id=\"3fd4f72e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7177758c e-con-full e-flex e-con e-child\" data-id=\"7177758c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-308218ab elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"308218ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-check\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 64h-48V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H160V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H48C21.49 64 0 85.49 0 112v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm-6 400H54a6 6 0 0 1-6-6V160h352v298a6 6 0 0 1-6 6zm-52.849-200.65L198.842 404.519c-4.705 4.667-12.303 4.637-16.971-.068l-75.091-75.699c-4.667-4.705-4.637-12.303.068-16.971l22.719-22.536c4.705-4.667 12.303-4.637 16.97.069l44.104 44.461 111.072-110.181c4.705-4.667 12.303-4.637 16.971.068l22.536 22.718c4.667 4.705 4.636 12.303-.069 16.97z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e707b2 elementor-widget elementor-widget-heading\" data-id=\"2e707b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SOLICITA HOY MISMO TU DEMO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e005f56 elementor-widget elementor-widget-text-editor\" data-id=\"6e005f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubre c\u00f3mo Lean Hotel System puede transformar tu negocio hotelero<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eea751e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6eea751e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leanhotelsystem.com\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1SOLICITA TU DEMO GRATIS!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81b22c e-con-full e-flex e-con e-child\" data-id=\"81b22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45b1825a e-con-full e-flex e-con e-child\" data-id=\"45b1825a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-177b6fb6 elementor-widget elementor-widget-heading\" data-id=\"177b6fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Articulos relacionados<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74faee9f title_position_default title_hover_border_default title-default tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"74faee9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout1-main \"\n\t\t\t id=\"rt-tpg-container-2240593477\"\n\t\t\t data-layout=\"grid-layout1\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper '>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout1 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7437 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-hotelera-pms category-pms-hotelero tag-lean-hotel-system\"        data-id=\"7437\">\n    <div class=\"rt-holder tpg-post-holder \">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7437\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-de-reservas-para-hoteles-optimiza-la-gestion-de-tus-reservas-y-aumenta-tus-ingresos\/\" class=\"tpg-post-link\" target=\"_self\">Software de reservas para hoteles: optimiza la gesti\u00f3n de tus reservas y aumenta tus ingresos<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-7055 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-hotelera-pms category-pms-hotelero tag-lean-hotel-system\"        data-id=\"7055\">\n    <div class=\"rt-holder tpg-post-holder \">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7055\" href=\"https:\/\/leanhotelsystem.com\/fr\/software-administracion-hotelera\/\" class=\"tpg-post-link\" target=\"_self\">Software de administraci\u00f3n hotelera<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-4217 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-hotelera-pms category-pms-hotelero tag-lean-hotel-system\"        data-id=\"4217\">\n    <div class=\"rt-holder tpg-post-holder \">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"4217\" href=\"https:\/\/leanhotelsystem.com\/fr\/que-es-el-pms-hotelero-y-para-que-sirve\/\" class=\"tpg-post-link\" target=\"_self\">\u00bfQu\u00e9 es el PMS hotelero y para qu\u00e9 sirve?<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inicio Comp set hotel: c\u00f3mo definir tu set de competidores para tomar mejores decisiones Un comp set (competitive set) es [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10561,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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