{"id":8547,"date":"2025-06-18T07:04:00","date_gmt":"2025-06-18T07:04:00","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=8547"},"modified":"2026-03-18T18:19:24","modified_gmt":"2026-03-18T18:19:24","slug":"le-parcours-du-client-dans-le-secteur-de-lhotellerie-et-de-la-restauration","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/","title":{"rendered":"Parcours du client dans l'h\u00f4tellerie : phases cl\u00e9s pour optimiser l'exp\u00e9rience du client"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8547\" class=\"elementor elementor-8547\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900cf17 e-flex e-con-boxed e-con e-parent\" data-id=\"900cf17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767b16e elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"767b16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Fil d&#039;Ariane\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/fr\"><span class=\"hfe-breadcrumbs-text\">Accueil<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e98f elementor-widget elementor-widget-heading\" data-id=\"026e98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Parcours du client dans l'h\u00f4tellerie : phases cl\u00e9s pour optimiser l'exp\u00e9rience du client<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903aa40 elementor-widget elementor-widget-text-editor\" data-id=\"903aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le secteur h\u00f4telier, l'exp\u00e9rience du client ne commence pas au moment de son arriv\u00e9e dans l'\u00e9tablissement, mais bien avant, d\u00e8s qu'il a l'intention de voyager. Comprendre et g\u00e9rer correctement l'exp\u00e9rience du client <span class=\"notion-enable-hover\" data-token-index=\"1\">le parcours du client dans le secteur de l'h\u00f4tellerie et de la restauration<\/span> permet aux \u00e9tablissements d'identifier les domaines \u00e0 am\u00e9liorer, d'accro\u00eetre la satisfaction des clients et de maximiser leur fid\u00e9lit\u00e9. Ce parcours se compose de plusieurs \u00e9tapes, chacune ayant ses propres besoins, attentes et possibilit\u00e9s d'impact.<!-- notionvc: 69e5e25b-2ad3-46ba-9fb6-ba3293e5a6e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8001dcb elementor-widget elementor-widget-image\" data-id=\"8001dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp\" class=\"attachment-large size-large wp-image-8550\" alt=\"Le parcours du client dans l&#039;h\u00f4tellerie\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f472e3 elementor-widget elementor-widget-heading\" data-id=\"4f472e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 1 - Inspiration et d\u00e9couverte de l'h\u00f4tel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3b5fa elementor-widget elementor-widget-heading\" data-id=\"fb3b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Besoin initial : loisirs, affaires ou \u00e9v\u00e9nements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b32a5c elementor-widget elementor-widget-text-editor\" data-id=\"5b32a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le point de d\u00e9part est la motivation du voyage. En d\u00e9terminant s'il s'agit d'un voyage de vacances, d'affaires ou d'un \u00e9v\u00e9nement, vous pouvez adapter les messages, les services et les canaux aux besoins de l'invit\u00e9 d\u00e8s le d\u00e9part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b906119 elementor-widget elementor-widget-heading\" data-id=\"b906119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Premier contact avec la marque (r\u00e9seaux, influenceurs, Google)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b279c0 elementor-widget elementor-widget-text-editor\" data-id=\"4b279c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La pr\u00e9sence num\u00e9rique doit \u00eatre pr\u00eate \u00e0 capter l'attention d\u00e8s le premier clic. Les moteurs de recherche, les r\u00e9seaux sociaux ou les profils des cr\u00e9ateurs de contenu peuvent \u00eatre le premier point de contact, o\u00f9 une image ou un titre attrayant suscite l'int\u00e9r\u00eat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421625c elementor-widget elementor-widget-heading\" data-id=\"421625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 visuelle et \u00e9motionnelle : Instagram, YouTube, TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee469f elementor-widget elementor-widget-text-editor\" data-id=\"fee469f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les formats visuels g\u00e9n\u00e8rent une connexion imm\u00e9diate. La pr\u00e9sentation d'exp\u00e9riences, de sensations et d'environnements r\u00e9els au moyen de vid\u00e9os ou d'images frappantes contribue \u00e0 faire de l'h\u00f4tel une option attrayante dans l'esprit du voyageur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcde6c elementor-widget elementor-widget-heading\" data-id=\"4fcde6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sence sur des blogs de voyage, des sites de comparaison ou des listes de destinations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d7318 elementor-widget elementor-widget-text-editor\" data-id=\"f9d7318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le fait d'\u00eatre pr\u00e9sent dans le contenu de tiers est un gage d'autorit\u00e9 et de visibilit\u00e9. Les voyageurs sont souvent inspir\u00e9s par les avis et recommandations de portails sp\u00e9cialis\u00e9s, ce qui renforce la cr\u00e9dibilit\u00e9 de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2fec9 elementor-widget elementor-widget-heading\" data-id=\"ce2fec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une image de marque coh\u00e9rente d\u00e8s le premier impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a72cd1 elementor-widget elementor-widget-text-editor\" data-id=\"9a72cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La coh\u00e9rence visuelle, tonale et conceptuelle entre tous les points de contact contribue \u00e0 la construction d'une identit\u00e9 forte qui reste dans la m\u00e9moire du client tout au long de son processus de prise de d\u00e9cision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b086057 elementor-widget elementor-widget-heading\" data-id=\"b086057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 2 - Recherche et comparaison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8235e elementor-widget elementor-widget-heading\" data-id=\"6e8235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00e9rifier les avis sur Booking, Google et Tripadvisor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca310b elementor-widget elementor-widget-text-editor\" data-id=\"1ca310b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les opinions des autres utilisateurs jouent un r\u00f4le d\u00e9cisif. La r\u00e9putation en ligne, tant en termes d'\u00e9valuations que de commentaires, influence directement la perception de la confiance et de la qualit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8b4e7 elementor-widget elementor-widget-heading\" data-id=\"8c8b4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comparaison des prix et valeur per\u00e7ue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cf10b elementor-widget elementor-widget-text-editor\" data-id=\"16cf10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au-del\u00e0 du prix final, le client \u00e9value si ce qu'il obtient justifie le co\u00fbt. Les avantages, la localisation, les services inclus et les politiques claires font tous partie de cette \u00e9valuation de la valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6495e38 elementor-widget elementor-widget-heading\" data-id=\"6495e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9valuation de la politique : annulations, animaux domestiques, services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64456 elementor-widget elementor-widget-text-editor\" data-id=\"2e64456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La clart\u00e9 et la flexibilit\u00e9 des conditions g\u00e9n\u00e9rales peuvent \u00eatre un facteur d\u00e9cisif. Les politiques doivent \u00eatre visibles, compr\u00e9hensibles et adapt\u00e9es aux attentes actuelles des voyageurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf5c6e elementor-widget elementor-widget-heading\" data-id=\"2cf5c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse de photographies r\u00e9elles et commentaires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905db7a elementor-widget elementor-widget-text-editor\" data-id=\"905db7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les images doivent \u00eatre fid\u00e8les \u00e0 la r\u00e9alit\u00e9, compl\u00e8tes et de grande qualit\u00e9. Les photos prises par d'autres clients sont \u00e9galement analys\u00e9es pour v\u00e9rifier si l'h\u00f4tel tient ses promesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15af7a6 elementor-widget elementor-widget-heading\" data-id=\"15af7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trouver le canal de r\u00e9servation le plus fiable<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d788078 elementor-widget elementor-widget-text-editor\" data-id=\"d788078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La d\u00e9cision de r\u00e9server est bas\u00e9e sur la s\u00e9curit\u00e9, les avantages offerts et l'exp\u00e9rience pass\u00e9e. Le canal direct doit rivaliser avec les OTA sur le plan de la confiance, de la clart\u00e9 et de la proposition de valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68be61 elementor-widget elementor-widget-heading\" data-id=\"c68be61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les facteurs cl\u00e9s qui renforcent la confiance \u00e0 ce stade<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7672fac elementor-widget elementor-widget-text-editor\" data-id=\"7672fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un site web actualis\u00e9, un moteur de r\u00e9servation convivial, une pr\u00e9sence active en ligne et une r\u00e9ponse rapide aux demandes d'information g\u00e9n\u00e8rent une perception positive \u00e0 ce stade critique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78d1a7 elementor-widget elementor-widget-heading\" data-id=\"b78d1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 3 - R\u00e9serve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01823e1 elementor-widget elementor-widget-heading\" data-id=\"01823e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exp\u00e9rience de l'utilisateur dans le moteur de r\u00e9servation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dca1c elementor-widget elementor-widget-text-editor\" data-id=\"06dca1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La navigation doit \u00eatre rapide, intuitive et sans friction. Chaque \u00e9tape doit conduire clairement le client \u00e0 la conversion, sans obstacle ni confusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391f319 elementor-widget elementor-widget-heading\" data-id=\"391f319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clart\u00e9 des prix, des taxes et des conditions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0554aee elementor-widget elementor-widget-text-editor\" data-id=\"0554aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutes les informations doivent \u00eatre clairement d\u00e9taill\u00e9es. Les frais suppl\u00e9mentaires, les redevances ou les conditions doivent \u00eatre expliqu\u00e9s avant le paiement afin d'\u00e9viter toute frustration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac14294 elementor-widget elementor-widget-heading\" data-id=\"ac14294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incitations pour le canal direct (remises, suppl\u00e9ments, flexibilit\u00e9)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7806abd elementor-widget elementor-widget-text-editor\" data-id=\"7806abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offrir des avantages tangibles pour la r\u00e9servation directe renforce ce canal et fid\u00e9lise les clients. Des suppl\u00e9ments tels que le petit-d\u00e9jeuner gratuit ou des conditions plus souples peuvent faire la diff\u00e9rence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656d1bd elementor-widget elementor-widget-heading\" data-id=\"656d1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confiance dans le processus de paiement en ligne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14060ea elementor-widget elementor-widget-text-editor\" data-id=\"14060ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La s\u00e9curit\u00e9 du syst\u00e8me de paiement est essentielle. Les certificats SSL, les passerelles de confiance et les options de contact en cas de doute assurent la tranquillit\u00e9 d'esprit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06daa43 elementor-widget elementor-widget-heading\" data-id=\"06daa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confirmation imm\u00e9diate et personnalisation post-r\u00e9servation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779f0f elementor-widget elementor-widget-text-editor\" data-id=\"5779f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une confirmation claire et professionnelle renforce l'image de l'h\u00f4tel. L'inclusion de d\u00e9tails personnalis\u00e9s, tels que le nom du client ou des informations sur son s\u00e9jour, apporte une valeur ajout\u00e9e d\u00e8s le d\u00e9part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aa303 elementor-widget elementor-widget-heading\" data-id=\"98aa303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 4 - Pr\u00e9-s\u00e9jour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2ecfc elementor-widget elementor-widget-heading\" data-id=\"ae2ecfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Courriels de bienvenue ou de pr\u00e9paration au voyage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6d8b2 elementor-widget elementor-widget-text-editor\" data-id=\"ce6d8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une communication pr\u00e9coce permet \u00e0 l'h\u00f4tel d'offrir des conseils, de dissiper les doutes et de commencer \u00e0 \u00e9tablir une relation plus directe et plus \u00e9troite avec le client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641c9d7 elementor-widget elementor-widget-heading\" data-id=\"641c9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proc\u00e9dure de pr\u00e9-enregistrement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e9b3 elementor-widget elementor-widget-text-editor\" data-id=\"8f9e9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Faciliter le pr\u00e9-enregistrement en ligne des clients avant leur arriv\u00e9e permet non seulement de rationaliser leur exp\u00e9rience h\u00f4teli\u00e8re, mais aussi de r\u00e9duire la charge op\u00e9rationnelle qui p\u00e8se sur l'\u00e9quipe. Cette \u00e9tape am\u00e9liore l'efficacit\u00e9 et permet au personnel de se concentrer sur un service plus qualitatif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbeb90a elementor-widget elementor-widget-image\" data-id=\"cbeb90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp\" class=\"attachment-large size-large wp-image-8548\" alt=\"Inspiration et d\u00e9couverte de l&#039;h\u00f4tel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-300x173.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-768x443.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">POK - processus de num\u00e9risation de la documentation lors du pr\u00e9-enregistrement avant le s\u00e9jour.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23697b8 elementor-widget elementor-widget-heading\" data-id=\"23697b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opportunit\u00e9 de vente incitative (parking, petit-d\u00e9jeuner, d\u00e9part tardif)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d0419 elementor-widget elementor-widget-text-editor\" data-id=\"29d0419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La phase pr\u00e9c\u00e9dant l'arriv\u00e9e est id\u00e9ale pour offrir des services suppl\u00e9mentaires afin de compl\u00e9ter l'exp\u00e9rience et d'augmenter le revenu par client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa8830 elementor-widget elementor-widget-heading\" data-id=\"dfa8830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confirmation logistique : enregistrement, horaires, comment se rendre sur place<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812528b elementor-widget elementor-widget-text-editor\" data-id=\"812528b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La fourniture d'informations pratiques telles que les directions, les m\u00e9thodes de transport ou les politiques d'arriv\u00e9e am\u00e9liore la pr\u00e9paration des voyageurs et r\u00e9duit les incertitudes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206a47a elementor-widget elementor-widget-heading\" data-id=\"206a47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communication active : WhatsApp, application pour l'h\u00f4tel, soins avanc\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433cc79 elementor-widget elementor-widget-text-editor\" data-id=\"433cc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En \u00e9tablissant des canaux de contact fluides avant l'arriv\u00e9e, vous pouvez r\u00e9pondre aux pr\u00e9occupations et faire preuve d'une attention personnalis\u00e9e d\u00e8s le d\u00e9part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6feda elementor-widget elementor-widget-heading\" data-id=\"3f6feda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Premier contact humain avant l'arriv\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab4be8 elementor-widget elementor-widget-text-editor\" data-id=\"cab4be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un message direct et amical, adapt\u00e9 au profil de l'invit\u00e9, cr\u00e9e une premi\u00e8re impression positive qui ouvre la voie \u00e0 un bon s\u00e9jour.<!-- notionvc: 08c4c84c-954a-4174-bfeb-da27403110fd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c303b07 elementor-widget elementor-widget-heading\" data-id=\"c303b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 5 - S\u00e9jour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c5c8a elementor-widget elementor-widget-heading\" data-id=\"e3c5c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processus d'enregistrement : agilit\u00e9, accueil, premier impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4253c1a elementor-widget elementor-widget-text-editor\" data-id=\"4253c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'heure d'arriv\u00e9e d\u00e9termine en grande partie la perception globale. Un processus rapide, convivial et bien organis\u00e9 constitue la base d'un s\u00e9jour r\u00e9ussi. De nos jours, les clients peuvent m\u00eame s'enregistrer de mani\u00e8re autonome, soit \u00e0 un kiosque num\u00e9rique \u00e0 la r\u00e9ception, soit via un code QR, ce qui am\u00e9liore l'efficacit\u00e9 op\u00e9rationnelle et l'exp\u00e9rience de l'utilisateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ba015 elementor-widget elementor-widget-image\" data-id=\"41ba015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp\" class=\"attachment-large size-large wp-image-8549\" alt=\"Recherche et comparaison\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cf05c elementor-widget elementor-widget-heading\" data-id=\"38cf05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Propret\u00e9, confort et r\u00e9ponse aux impr\u00e9vus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e533752 elementor-widget elementor-widget-text-editor\" data-id=\"e533752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les normes de propret\u00e9 et d'entretien des installations ne sont pas n\u00e9gociables. La capacit\u00e9 \u00e0 r\u00e9agir en cas d'incident fait la diff\u00e9rence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c3ebc elementor-widget elementor-widget-heading\" data-id=\"39c3ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attention et empathie du personnel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab05b25 elementor-widget elementor-widget-text-editor\" data-id=\"ab05b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le facteur humain reste central. L'attitude de l'\u00e9quipe, sa volont\u00e9 et sa capacit\u00e9 d'\u00e9coute influencent directement l'\u00e9valuation du service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a37625 elementor-widget elementor-widget-heading\" data-id=\"5a37625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utiliser la technologie sans perdre le contact humain<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e0236 elementor-widget elementor-widget-text-editor\" data-id=\"98e0236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est essentiel d'automatiser les processus sans supprimer la chaleur du service. La technologie doit \u00eatre au service de l'exp\u00e9rience, et non la remplacer compl\u00e8tement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f7821 elementor-widget elementor-widget-heading\" data-id=\"89f7821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les services suppl\u00e9mentaires qui font la diff\u00e9rence (service en chambre, commodit\u00e9s)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef39efd elementor-widget elementor-widget-text-editor\" data-id=\"ef39efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des d\u00e9tails tels que le service d'\u00e9tage, des \u00e9quipements de qualit\u00e9 ou de petits gestes de courtoisie contribuent \u00e0 g\u00e9n\u00e9rer des souvenirs positifs et des recommandations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d4d83 elementor-widget elementor-widget-heading\" data-id=\"b8d4d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phase 6 - Post-s\u00e9jour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c749865 elementor-widget elementor-widget-heading\" data-id=\"c749865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enqu\u00eate de satisfaction et collecte de commentaires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cddb17 elementor-widget elementor-widget-text-editor\" data-id=\"3cddb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Solliciter un retour d'information vous permet d'identifier les possibilit\u00e9s d'am\u00e9lioration et de montrer votre int\u00e9r\u00eat pour l'exp\u00e9rience du client, m\u00eame apr\u00e8s son d\u00e9part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7937c elementor-widget elementor-widget-heading\" data-id=\"dd7937c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demande de r\u00e9examen dans un d\u00e9lai et sur un ton appropri\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6c5c2 elementor-widget elementor-widget-text-editor\" data-id=\"0c6c5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une invitation polie et bien formul\u00e9e \u00e0 laisser un commentaire en ligne peut contribuer \u00e0 renforcer la r\u00e9putation num\u00e9rique de l'h\u00f4tel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d09ffc elementor-widget elementor-widget-heading\" data-id=\"7d09ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Envoi d'une proposition de remerciement et de fid\u00e9lisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b142b elementor-widget elementor-widget-text-editor\" data-id=\"19b142b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le remerciement qui suit renforce le lien. L'accompagner d'une offre exclusive ou d'un message personnalis\u00e9 permet de g\u00e9n\u00e9rer des r\u00e9servations futures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02999be elementor-widget elementor-widget-heading\" data-id=\"02999be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campagnes de marketing par courrier \u00e9lectronique avec contenu personnalis\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68ed35 elementor-widget elementor-widget-text-editor\" data-id=\"e68ed35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un contact permanent par le biais d'un contenu pertinent permet \u00e0 la marque de rester dans l'esprit du client et de renforcer sa fid\u00e9lit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93947d8 elementor-widget elementor-widget-heading\" data-id=\"93947d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remarketing avec des r\u00e9ductions pour des s\u00e9jours futurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791c4e3 elementor-widget elementor-widget-text-editor\" data-id=\"791c4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'utilisation de techniques de remarketing avec des promotions cibl\u00e9es vous permet de reconqu\u00e9rir vos anciens clients et de maintenir un flux r\u00e9gulier de r\u00e9servations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped La experiencia del hu\u00e9sped en el sector [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"page_builder":"","footnotes":""},"categories":[161],"tags":[42],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-del-cliente","tag-lean-hotel-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Journey en hoteler\u00eda 6 fases que no puedes olvidar<\/title>\n<meta name=\"description\" content=\"Comprender y gestionar adecuadamente el customer journey en hoteler\u00eda permite a los establecimientos identificar puntos de mejora\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leanhotelsystem.com\/fr\/le-parcours-du-client-dans-le-secteur-de-lhotellerie-et-de-la-restauration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Journey en hoteler\u00eda 6 fases que no puedes olvidar\" \/>\n<meta property=\"og:description\" content=\"Comprender y gestionar adecuadamente el customer journey en hoteler\u00eda permite a los establecimientos identificar puntos de mejora\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leanhotelsystem.com\/fr\/le-parcours-du-client-dans-le-secteur-de-lhotellerie-et-de-la-restauration\/\" \/>\n<meta property=\"og:site_name\" content=\"Lean Hotel System\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T07:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T18:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lean Hotel System\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lean Hotel System\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/\"},\"author\":{\"name\":\"Lean Hotel System\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#\\\/schema\\\/person\\\/d9cefb738d768b2ebaf958d1143593c0\"},\"headline\":\"Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped\",\"datePublished\":\"2025-06-18T07:04:00+00:00\",\"dateModified\":\"2026-03-18T18:19:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/\"},\"wordCount\":1342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Customer-journey-en-hoteleria-scaled.webp\",\"keywords\":[\"Lean Hotel System\"],\"articleSection\":[\"Experiencia del cliente\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/\",\"name\":\"Customer Journey en hoteler\u00eda 6 fases que no puedes olvidar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Customer-journey-en-hoteleria-scaled.webp\",\"datePublished\":\"2025-06-18T07:04:00+00:00\",\"dateModified\":\"2026-03-18T18:19:24+00:00\",\"description\":\"Comprender y gestionar adecuadamente el customer journey en hoteler\u00eda permite a los establecimientos identificar puntos de mejora\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Customer-journey-en-hoteleria-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Customer-journey-en-hoteleria-scaled.webp\",\"width\":2560,\"height\":1707,\"caption\":\"Customer journey en hoteler\u00eda\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/customer-journey-en-hoteleria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Software de gestion hotelera\",\"item\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/\",\"name\":\"PMS Hotelero - Lean Hotel System\",\"description\":\"No training required - Lean Design - Increase productivity\",\"publisher\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#organization\"},\"alternateName\":\"Lean Hotel System\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#organization\",\"name\":\"Lean Hotel System\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-cropped-LEAN-MENU-LOGO-BIG.webp\",\"contentUrl\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/cropped-cropped-LEAN-MENU-LOGO-BIG.webp\",\"width\":399,\"height\":133,\"caption\":\"Lean Hotel System\"},\"image\":{\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/#\\\/schema\\\/person\\\/d9cefb738d768b2ebaf958d1143593c0\",\"name\":\"Lean Hotel System\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400\",\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400\",\"contentUrl\":\"https:\\\/\\\/leanhotelsystem.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400\",\"caption\":\"Lean Hotel System\"},\"url\":\"https:\\\/\\\/leanhotelsystem.com\\\/fr\\\/author\\\/lean-hotel-system-seo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parcours du client dans l'h\u00f4tellerie 6 phases \u00e0 ne pas oublier","description":"Comprendre et g\u00e9rer correctement le parcours du client dans le secteur de l'h\u00f4tellerie et de la restauration permet aux \u00e9tablissements d'identifier les domaines \u00e0 am\u00e9liorer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leanhotelsystem.com\/fr\/le-parcours-du-client-dans-le-secteur-de-lhotellerie-et-de-la-restauration\/","og_locale":"fr_FR","og_type":"article","og_title":"Customer Journey en hoteler\u00eda 6 fases que no puedes olvidar","og_description":"Comprender y gestionar adecuadamente el customer journey en hoteler\u00eda permite a los establecimientos identificar puntos de mejora","og_url":"https:\/\/leanhotelsystem.com\/fr\/le-parcours-du-client-dans-le-secteur-de-lhotellerie-et-de-la-restauration\/","og_site_name":"Lean Hotel System","article_published_time":"2025-06-18T07:04:00+00:00","article_modified_time":"2026-03-18T18:19:24+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp","type":"image\/webp"}],"author":"Lean Hotel System","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lean Hotel System","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#article","isPartOf":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/"},"author":{"name":"Lean Hotel System","@id":"https:\/\/leanhotelsystem.com\/fr\/#\/schema\/person\/d9cefb738d768b2ebaf958d1143593c0"},"headline":"Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped","datePublished":"2025-06-18T07:04:00+00:00","dateModified":"2026-03-18T18:19:24+00:00","mainEntityOfPage":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/"},"wordCount":1342,"commentCount":0,"publisher":{"@id":"https:\/\/leanhotelsystem.com\/fr\/#organization"},"image":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#primaryimage"},"thumbnailUrl":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp","keywords":["Lean Hotel System"],"articleSection":["Experiencia del cliente"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/","url":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/","name":"Parcours du client dans l'h\u00f4tellerie 6 phases \u00e0 ne pas oublier","isPartOf":{"@id":"https:\/\/leanhotelsystem.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#primaryimage"},"image":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#primaryimage"},"thumbnailUrl":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp","datePublished":"2025-06-18T07:04:00+00:00","dateModified":"2026-03-18T18:19:24+00:00","description":"Comprendre et g\u00e9rer correctement le parcours du client dans le secteur de l'h\u00f4tellerie et de la restauration permet aux \u00e9tablissements d'identifier les domaines \u00e0 am\u00e9liorer.","breadcrumb":{"@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#primaryimage","url":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp","contentUrl":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp","width":2560,"height":1707,"caption":"Customer journey en hoteler\u00eda"},{"@type":"BreadcrumbList","@id":"https:\/\/leanhotelsystem.com\/fr\/customer-journey-en-hoteleria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Software de gestion hotelera","item":"https:\/\/leanhotelsystem.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped"}]},{"@type":"WebSite","@id":"https:\/\/leanhotelsystem.com\/fr\/#website","url":"https:\/\/leanhotelsystem.com\/fr\/","name":"Hotel PMS - Lean Hotel System","description":"Aucune formation n'est requise - Conception all\u00e9g\u00e9e - Augmentation de la productivit\u00e9","publisher":{"@id":"https:\/\/leanhotelsystem.com\/fr\/#organization"},"alternateName":"Lean Hotel System","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leanhotelsystem.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/leanhotelsystem.com\/fr\/#organization","name":"Syst\u00e8me h\u00f4telier all\u00e9g\u00e9","url":"https:\/\/leanhotelsystem.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/leanhotelsystem.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-LEAN-MENU-LOGO-BIG.webp","contentUrl":"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/04\/cropped-cropped-LEAN-MENU-LOGO-BIG.webp","width":399,"height":133,"caption":"Lean Hotel System"},"image":{"@id":"https:\/\/leanhotelsystem.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/leanhotelsystem.com\/fr\/#\/schema\/person\/d9cefb738d768b2ebaf958d1143593c0","name":"Syst\u00e8me h\u00f4telier all\u00e9g\u00e9","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/leanhotelsystem.com\/wp-content\/litespeed\/avatar\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400","url":"https:\/\/leanhotelsystem.com\/wp-content\/litespeed\/avatar\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400","contentUrl":"https:\/\/leanhotelsystem.com\/wp-content\/litespeed\/avatar\/b1ba8fb2109b76803febe82c3762775a.jpg?ver=1779364400","caption":"Lean Hotel System"},"url":"https:\/\/leanhotelsystem.com\/fr\/author\/lean-hotel-system-seo\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp",2560,1707,false],"landscape":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp",2560,1707,false],"portraits":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-scaled.webp",2560,1707,false],"thumbnail":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-150x150.webp",150,150,true],"medium":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-300x200.webp",300,200,true],"large":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-2048x1365.webp",2048,1365,true],"trp-custom-language-flag":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-18x12.webp",18,12,true],"htmega_size_585x295":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-585x295.webp",585,295,true],"htmega_size_1170x536":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1170x536.webp",1170,536,true],"htmega_size_396x360":["https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-396x360.webp",396,360,true]},"rttpg_author":{"display_name":"Lean Hotel System","author_link":"https:\/\/leanhotelsystem.com\/fr\/author\/lean-hotel-system-seo\/"},"rttpg_comment":3,"rttpg_category":"<a href=\"https:\/\/leanhotelsystem.com\/fr\/category\/gestion-hotelera-pms\/estrategia-y-fundamentos\/experiencia-del-cliente\/\" rel=\"category tag\">Experiencia del cliente<\/a>","rttpg_excerpt":"Inicio Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped La experiencia del hu\u00e9sped en el sector [&hellip;]","_links":{"self":[{"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/posts\/8547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/comments?post=8547"}],"version-history":[{"count":7,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/posts\/8547\/revisions"}],"predecessor-version":[{"id":10267,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/posts\/8547\/revisions\/10267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/media\/8550"}],"wp:attachment":[{"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/media?parent=8547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/categories?post=8547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leanhotelsystem.com\/fr\/wp-json\/wp\/v2\/tags?post=8547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}