{"id":8319,"date":"2025-05-13T21:35:00","date_gmt":"2025-05-13T21:35:00","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=8319"},"modified":"2025-12-09T19:37:03","modified_gmt":"2025-12-09T19:37:03","slug":"tasso-di-occupazione-alberghiera-come-si-calcola-e-come-migliorarlo","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/it\/tasa-de-ocupacion-hotelera-que-es-como-se-calcula-y-como-mejorarla\/","title":{"rendered":"Tasso di occupazione alberghiera: cos'\u00e8, come si calcola e come migliorarlo?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8319\" class=\"elementor elementor-8319\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725af28 e-flex e-con-boxed e-con e-parent\" data-id=\"725af28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5678c2 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"e5678c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Briciola di pane\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/it\"><span class=\"hfe-breadcrumbs-text\">Casa<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a192a elementor-widget elementor-widget-heading\" data-id=\"61a192a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tasso di occupazione alberghiera: cos'\u00e8, come si calcola e come migliorarlo?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf396e1 elementor-widget elementor-widget-text-editor\" data-id=\"bf396e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il tasso di occupazione alberghiera \u00e8 uno dei principali indicatori di performance nella gestione delle strutture ricettive. La sua analisi non solo riflette la percentuale di camere occupate rispetto al totale disponibile, ma consente anche di prendere decisioni strategiche in materia di prezzi, distribuzione, marketing e operazioni. Comprendere il suo calcolo, la sua evoluzione e la relazione con altri KPI \u00e8 essenziale per qualsiasi gestione alberghiera volta a massimizzare i ricavi e l'efficienza operativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c55fe elementor-widget elementor-widget-image\" data-id=\"a9c55fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-1024x683.webp\" class=\"attachment-large size-large wp-image-8321\" alt=\"il meglio dei tassi di occupazione degli hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/lo-mejor-de-las-tasa-de-ocupacion-hotelera-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719e4ea elementor-widget elementor-widget-heading\" data-id=\"719e4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual \u00e8 il tasso di occupazione dell'hotel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b86a9 elementor-widget elementor-widget-text-editor\" data-id=\"c3b86a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il tasso di occupazione indica la percentuale di camere disponibili effettivamente utilizzate in un determinato periodo. La sua lettura deve essere contestualizzata in base alla stagionalit\u00e0, al segmento di clientela, al canale di provenienza e alla strategia tariffaria applicata.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7594d88 elementor-widget elementor-widget-heading\" data-id=\"7594d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Come viene calcolato il tasso di occupazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94151e elementor-widget elementor-widget-heading\" data-id=\"f94151e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formula standard applicata al settore alberghiero<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d474c8 elementor-widget elementor-widget-text-editor\" data-id=\"1d474c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tasso di occupazione (%) = (camere occupate \/ camere disponibili) \u00d7 100<\/strong><\/p><p>Ad esempio, se un hotel ha 120 camere disponibili e 90 sono occupate, il suo tasso di occupazione \u00e8 75%.<\/p><p><!-- notionvc: 610692b7-3292-4cc3-863f-3df6bd29193c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c274706 elementor-widget elementor-widget-heading\" data-id=\"c274706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Esempi pratici: piccolo hotel vs. catena alberghiera<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35786e5 elementor-widget elementor-widget-text-editor\" data-id=\"35786e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Hotel indipendente di 30 camere<\/em>se nel mese di agosto sono occupate 870 camere (30 \u00d7 29 giorni = 870 disponibili), l'occupazione \u00e8 100%.<\/li><li><em>Catena di 5 hotel con 100 camere<\/em>se in un giorno medio ha 350 camere occupate, l'occupazione \u00e8 di 70%.<\/li><\/ul><p><!-- notionvc: 5bf6a932-86ac-4539-9c50-25822bd83a9a --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17984cf elementor-widget elementor-widget-heading\" data-id=\"17984cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fattori che influenzano la variazione del tasso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b7655 elementor-widget elementor-widget-text-editor\" data-id=\"77b7655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Stagionalit\u00e0 e giorni della settimana<\/li><li>Eventi locali e macro-eventi (fiere, festival)<\/li><li>Politiche di cancellazione e prenotazione anticipata<\/li><li>Concorrenza diretta e prezzi dinamici<\/li><li>Strategia di canale e visibilit\u00e0 nelle OTA<\/li><\/ul><p><!-- notionvc: 6a2ae2ae-3f02-4972-9aaf-fbca10bdbbd8 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bc8df elementor-widget elementor-widget-heading\" data-id=\"23bc8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indicatori relativi al tasso di occupazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b37ce elementor-widget elementor-widget-text-editor\" data-id=\"e6b37ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I KPI associati all'occupazione non servono solo a contestualizzare l'occupazione, ma anche a collegarla ai ricavi effettivi e ai margini operativi. Un'analisi efficace deve considerare l'interazione di questi indicatori per evitare decisioni errate basate solo sul volume delle camere occupate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614828f elementor-widget elementor-widget-heading\" data-id=\"614828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ADR (tariffa media giornaliera)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bee195 elementor-widget elementor-widget-text-editor\" data-id=\"1bee195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'ADR rappresenta il ricavo medio generato per ogni camera venduta, indipendentemente dal numero di camere disponibili. Si calcola con la formula:<\/p><p><strong>ADR = ricavi delle camere \/ camere occupate<\/strong><\/p><p><strong>Esempio pratico:<\/strong><\/p><p>Un hotel che guadagna 24.000 euro in un giorno e ha venduto 100 camere ha un ADR di 240 euro.<\/p><p><strong>Rilevanza operativa:<\/strong><\/p><p>Un aumento dell'ADR non sempre implica una maggiore redditivit\u00e0 se il tasso di occupazione diminuisce. La strategia deve cercare un equilibrio tra il valore percepito e l'elasticit\u00e0 del prezzo a seconda del segmento e del canale.<\/p><p><!-- notionvc: 4637f7a7-ffe1-4382-b928-45b2fc0fd9ec --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738ad07 elementor-widget elementor-widget-heading\" data-id=\"738ad07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RevPAR (ricavi per camera disponibile)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6328495 elementor-widget elementor-widget-text-editor\" data-id=\"6328495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il RevPAR \u00e8 un indicatore composito che misura i ricavi per camera disponibile, occupata o meno. Ha due modalit\u00e0 di calcolo:<\/p><ul><li><strong>RevPAR = ADR \u00d7 Tasso di occupazione<\/strong><\/li><li><strong>RevPAR = Ricavo per camera \/ Camere disponibili<\/strong><\/li><\/ul><p><strong>Esempio pratico:<\/strong><\/p><p>Se l'ADR \u00e8 di 120 \u20ac e l'occupazione \u00e8 di 80%, il RevPAR sar\u00e0 di 96 \u20ac.<\/p><p>In un hotel con 200 camere, ci\u00f2 significa 19.200 euro al giorno per il solo alloggio.<\/p><p><strong>Rilevanza tattica:<\/strong><\/p><p>Permette di confrontare le prestazioni di diversi hotel, periodi o strategie senza basarsi solo sull'occupazione. \u00c8 particolarmente utile per l'analisi anno per anno o per il benchmarking della concorrenza.<\/p><p><!-- notionvc: 0570937a-0969-4283-a042-f3a914334723 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9f243 elementor-widget elementor-widget-heading\" data-id=\"fe9f243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">TRevPAR e GOPPAR come evoluzione dell'analisi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8839798 elementor-widget elementor-widget-text-editor\" data-id=\"8839798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Include i ricavi totali degli ospiti: alloggio, catering, eventi, servizi aggiuntivi.<\/p><p><strong>Esempio:<\/strong><\/p><p>Se si genera un totale di 30.000 euro con 200 camere disponibili, il TRevPAR \u00e8 di 150 euro.<\/p><p><strong>GOPPAR (Profitto operativo lordo per camera disponibile):<\/strong><\/p><p>Aggiunge la variabile dei costi operativi. Riflette il profitto lordo per camera disponibile, che consente di misurare l'efficienza reale.<\/p><p><strong>Esempio:<\/strong><\/p><p>Ricavi totali = 30.000 \u20ac, costi operativi = 18.000 \u20ac \u2192 utile = 12.000 \u20ac.<\/p><p>GOPPAR = 12.000 \/ 200 = 60 \u20ac.<\/p><p><strong>Importanza strategica:<\/strong><\/p><p>Il GOPPAR \u00e8 fondamentale per valutare le decisioni di investimento, le modifiche operative o l'efficienza delle campagne. Due hotel possono avere lo stesso RevPAR, ma un GOPPAR diverso a seconda della loro struttura dei costi.<\/p><p><!-- notionvc: 165c7e4d-483a-44a8-a05d-cef9d85ba899 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c085530 elementor-widget elementor-widget-heading\" data-id=\"c085530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie per migliorare il tasso di occupazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d1111 elementor-widget elementor-widget-text-editor\" data-id=\"84d1111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per i grandi alberghi, una crescita sostenuta dell'occupazione richiede una strategia integrata basata su dati, tecnologia e segmentazione del mercato:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3eea96 elementor-widget elementor-widget-heading\" data-id=\"c3eea96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Adeguamento dei prezzi con gestione dei ricavi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29c74b elementor-widget elementor-widget-text-editor\" data-id=\"c29c74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Implementare un RMS collegato al Channel Manager e al PMS per applicare tariffe dinamiche in base alla domanda, alla concorrenza, allo storico e agli eventi imminenti. Il segreto \u00e8 segmentare per canale, anticipazione e tipo di cliente, massimizzando il tasso di riempimento senza erodere l'ADR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663f060 elementor-widget elementor-widget-heading\" data-id=\"663f060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Azioni di marketing digitale e SEO locale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bd5a6 elementor-widget elementor-widget-text-editor\" data-id=\"f0bd5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ottimizza la visibilit\u00e0 dell'hotel nelle ricerche geo-localizzate, funziona con Google Hotel Ads, Meta Ads e campagne di retargeting. Assicura che il motore di prenotazione sia collegato a campagne SEM e di remarketing con un reale monitoraggio delle conversioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b37b4e elementor-widget elementor-widget-heading\" data-id=\"0b37b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Promozioni mirate ai soggiorni fuori stagione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1a549 elementor-widget elementor-widget-text-editor\" data-id=\"dc1a549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attivate sconti condizionati a date non di punta, notti extra, pacchetti a tema o tariffe segrete per gli abbonati. Rivolgetevi a segmenti come gli anziani, gli short break o i viaggiatori aziendali in bassa stagione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf934d1 elementor-widget elementor-widget-heading\" data-id=\"bf934d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Fidelizzazione degli ospiti e ripetizione delle prenotazioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382604c elementor-widget elementor-widget-text-editor\" data-id=\"382604c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrare un CRM alberghiero collegato al PMS per identificare gli schemi di ripetizione, inviare offerte personalizzate e attivare upgrade automatici. Un programma a punti o vantaggi esclusivi del canale diretto possono rafforzare questo canale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d009cd elementor-widget elementor-widget-image\" data-id=\"3d009cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-1024x576.webp\" class=\"attachment-large size-large wp-image-8322\" alt=\"tasso di occupazione dell&#039;hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/05\/tasa-de-ocupacion-hotelera.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2235400 elementor-widget elementor-widget-heading\" data-id=\"2235400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Presenza nelle OTA e nei principali canali di vendita<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a97d3 elementor-widget elementor-widget-text-editor\" data-id=\"d6a97d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mantenere una distribuzione attiva e ottimizzata sulle OTA rilevanti per ogni mercato di provenienza. Utilizzare i channel manager per evitare disparit\u00e0 tariffarie e sfruttare le campagne di visibilit\u00e0 di Booking.com, Expedia e portali di nicchia in base al profilo dell'ospite target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Tasa de ocupaci\u00f3n hotelera: qu\u00e9 es, c\u00f3mo se calcula y c\u00f3mo mejorarla La tasa de ocupaci\u00f3n hotelera es uno [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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