{"id":8547,"date":"2025-06-18T07:04:00","date_gmt":"2025-06-18T07:04:00","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=8547"},"modified":"2026-03-18T18:19:24","modified_gmt":"2026-03-18T18:19:24","slug":"il-viaggio-del-cliente-nellospitalita","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/it\/customer-journey-en-hoteleria\/","title":{"rendered":"Il viaggio del cliente nell'ospitalit\u00e0: le fasi chiave per ottimizzare l'esperienza dell'ospite"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8547\" class=\"elementor elementor-8547\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900cf17 e-flex e-con-boxed e-con e-parent\" data-id=\"900cf17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767b16e elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"767b16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Briciola di pane\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/it\"><span class=\"hfe-breadcrumbs-text\">Casa<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e98f elementor-widget elementor-widget-heading\" data-id=\"026e98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Il viaggio del cliente nell'ospitalit\u00e0: le fasi chiave per ottimizzare l'esperienza dell'ospite<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903aa40 elementor-widget elementor-widget-text-editor\" data-id=\"903aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'esperienza dell'ospite nel settore alberghiero non inizia al momento dell'arrivo nella struttura, ma molto prima, dal momento in cui nasce l'intenzione di viaggiare. Comprendere e gestire correttamente la <span class=\"notion-enable-hover\" data-token-index=\"1\">Il viaggio del cliente nell'ospitalit\u00e0<\/span> consente alle aziende di identificare le aree di miglioramento, aumentare la soddisfazione dei clienti e massimizzarne la fedelt\u00e0. Questo percorso si articola in diverse fasi, ognuna con le proprie esigenze, aspettative e opportunit\u00e0 di impatto.<!-- notionvc: 69e5e25b-2ad3-46ba-9fb6-ba3293e5a6e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8001dcb elementor-widget elementor-widget-image\" data-id=\"8001dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp\" class=\"attachment-large size-large wp-image-8550\" alt=\"Il viaggio del cliente nell&#039;ospitalit\u00e0\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f472e3 elementor-widget elementor-widget-heading\" data-id=\"4f472e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 1 - Ispirazione e scoperta dell'hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3b5fa elementor-widget elementor-widget-heading\" data-id=\"fb3b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Esigenza iniziale: tempo libero, affari o eventi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b32a5c elementor-widget elementor-widget-text-editor\" data-id=\"5b32a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il punto di partenza \u00e8 la motivazione del viaggio. Identificare se lo scopo \u00e8 la vacanza, il lavoro o l'evento vi permette di adattare messaggi, servizi e canali per soddisfare le esigenze dell'ospite fin dall'inizio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b906119 elementor-widget elementor-widget-heading\" data-id=\"b906119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primo contatto con il marchio (reti, influencer, Google)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b279c0 elementor-widget elementor-widget-text-editor\" data-id=\"4b279c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La presenza digitale deve essere pronta a catturare l'attenzione fin dal primo clic. I motori di ricerca, i social network o i profili dei creatori di contenuti possono essere il primo punto di contatto, dove un'immagine o un titolo accattivante suscitano interesse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421625c elementor-widget elementor-widget-heading\" data-id=\"421625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pubblicit\u00e0 visiva ed emozionale: Instagram, YouTube, TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee469f elementor-widget elementor-widget-text-editor\" data-id=\"fee469f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I formati visivi generano una connessione immediata. Mostrare esperienze, sensazioni e ambienti reali attraverso video o immagini suggestive aiuta a posizionare l'hotel come un'opzione attraente nella mente del viaggiatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcde6c elementor-widget elementor-widget-heading\" data-id=\"4fcde6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Presenza su blog di viaggio, siti di confronto o elenchi di destinazioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d7318 elementor-widget elementor-widget-text-editor\" data-id=\"f9d7318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La presenza in contenuti di terzi conferisce autorevolezza e visibilit\u00e0. I viaggiatori sono spesso ispirati da recensioni e raccomandazioni di portali specializzati, il che rafforza la credibilit\u00e0 del marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2fec9 elementor-widget elementor-widget-heading\" data-id=\"ce2fec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un branding coerente fin dal primo impatto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a72cd1 elementor-widget elementor-widget-text-editor\" data-id=\"9a72cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La coerenza visiva, tonale e concettuale in tutti i punti di contatto contribuisce a costruire un'identit\u00e0 forte che rimane nella memoria del cliente durante il suo processo decisionale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b086057 elementor-widget elementor-widget-heading\" data-id=\"b086057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 2 - Ricerca e confronto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8235e elementor-widget elementor-widget-heading\" data-id=\"6e8235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Controllare le recensioni su Booking, Google e Tripadvisor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca310b elementor-widget elementor-widget-text-editor\" data-id=\"1ca310b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le opinioni degli altri utenti giocano un ruolo decisivo. La reputazione online, sia in termini di valutazioni che di commenti, influenza direttamente la percezione della fiducia e della qualit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8b4e7 elementor-widget elementor-widget-heading\" data-id=\"8c8b4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confronto dei prezzi e valore percepito<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cf10b elementor-widget elementor-widget-text-editor\" data-id=\"16cf10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al di l\u00e0 del prezzo finale, il cliente valuta se ci\u00f2 che ottiene giustifica il costo. I vantaggi, la posizione, i servizi inclusi e le politiche chiare fanno parte di questa valutazione del valore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6495e38 elementor-widget elementor-widget-heading\" data-id=\"6495e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Valutazione delle politiche: cancellazioni, animali domestici, servizi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64456 elementor-widget elementor-widget-text-editor\" data-id=\"2e64456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La chiarezza e la flessibilit\u00e0 delle condizioni generali possono essere un fattore decisivo. Le politiche devono essere visibili, comprensibili e adattate alle aspettative attuali del viaggiatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf5c6e elementor-widget elementor-widget-heading\" data-id=\"2cf5c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analisi delle fotografie reali e commenti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905db7a elementor-widget elementor-widget-text-editor\" data-id=\"905db7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le immagini devono essere fedeli, complete e di alta qualit\u00e0. Anche le foto scattate da altri ospiti vengono analizzate per confermare se l'hotel mantiene le promesse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15af7a6 elementor-widget elementor-widget-heading\" data-id=\"15af7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trovare il canale pi\u00f9 affidabile per le prenotazioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d788078 elementor-widget elementor-widget-text-editor\" data-id=\"d788078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La decisione di dove prenotare si basa sulla sicurezza, sui vantaggi offerti e sulle esperienze precedenti. Il canale diretto deve competere con le OTA sulla fiducia, sulla chiarezza e sulla proposta di valore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68be61 elementor-widget elementor-widget-heading\" data-id=\"c68be61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fattori chiave che creano fiducia in questa fase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7672fac elementor-widget elementor-widget-text-editor\" data-id=\"7672fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un sito web aggiornato, un motore di prenotazione facile da usare, una presenza online attiva e una pronta attenzione alle richieste generano una percezione positiva in questa fase critica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78d1a7 elementor-widget elementor-widget-heading\" data-id=\"b78d1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 3 - Riserva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01823e1 elementor-widget elementor-widget-heading\" data-id=\"01823e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Esperienza utente nel motore di prenotazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dca1c elementor-widget elementor-widget-text-editor\" data-id=\"06dca1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La navigazione deve essere veloce, intuitiva e senza attriti. Ogni passaggio deve condurre il cliente in modo chiaro alla conversione, senza ostacoli o confusione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391f319 elementor-widget elementor-widget-heading\" data-id=\"391f319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chiarezza su prezzi, tasse e condizioni<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0554aee elementor-widget elementor-widget-text-editor\" data-id=\"0554aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tutte le informazioni devono essere chiaramente elencate. Per evitare frustrazioni, prima del pagamento devono essere spiegati i costi aggiuntivi, le tariffe o le condizioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac14294 elementor-widget elementor-widget-heading\" data-id=\"ac14294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incentivi per il canale diretto (sconti, extra, flessibilit\u00e0)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7806abd elementor-widget elementor-widget-text-editor\" data-id=\"7806abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Offrire vantaggi tangibili per la prenotazione diretta rafforza questo canale e fidelizza i clienti. Extra come la colazione gratuita o condizioni pi\u00f9 flessibili possono fare la differenza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656d1bd elementor-widget elementor-widget-heading\" data-id=\"656d1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fiducia nel processo di pagamento online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14060ea elementor-widget elementor-widget-text-editor\" data-id=\"14060ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La sicurezza del sistema di pagamento \u00e8 fondamentale. Certificati SSL, gateway affidabili e opzioni di contatto in caso di dubbi garantiscono la massima tranquillit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06daa43 elementor-widget elementor-widget-heading\" data-id=\"06daa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conferma immediata e personalizzazione successiva alla prenotazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779f0f elementor-widget elementor-widget-text-editor\" data-id=\"5779f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una conferma chiara e professionale rafforza l'immagine dell'hotel. L'inclusione di dettagli personalizzati, come il nome dell'ospite o informazioni sul suo soggiorno, aggiunge valore fin dall'inizio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aa303 elementor-widget elementor-widget-heading\" data-id=\"98aa303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 4 - Pre-soggiorno<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2ecfc elementor-widget elementor-widget-heading\" data-id=\"ae2ecfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E-mail di benvenuto o di preparazione al viaggio<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6d8b2 elementor-widget elementor-widget-text-editor\" data-id=\"ce6d8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una comunicazione tempestiva permette all'hotel di offrire indicazioni, risolvere dubbi e iniziare a generare un rapporto pi\u00f9 diretto e pi\u00f9 stretto con l'ospite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641c9d7 elementor-widget elementor-widget-heading\" data-id=\"641c9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processo di pre-check-in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e9b3 elementor-widget elementor-widget-text-editor\" data-id=\"8f9e9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facilitare agli ospiti il pre-check-in online prima dell'arrivo non solo semplifica la loro esperienza in hotel, ma riduce anche l'onere operativo per il team. Questo passo migliora l'efficienza e consente al personale di concentrarsi su un servizio pi\u00f9 qualitativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbeb90a elementor-widget elementor-widget-image\" data-id=\"cbeb90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp\" class=\"attachment-large size-large wp-image-8548\" alt=\"Ispirazione e scoperta dell&#039;hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-300x173.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-768x443.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">POK - processo di scansione della documentazione durante il pre-check-in prima del soggiorno<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23697b8 elementor-widget elementor-widget-heading\" data-id=\"23697b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opportunit\u00e0 di up-selling (parcheggio, colazione, late check-out)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d0419 elementor-widget elementor-widget-text-editor\" data-id=\"29d0419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La fase di pre-arrivo \u00e8 ideale per offrire servizi aggiuntivi che completino l'esperienza e aumentino i ricavi per cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa8830 elementor-widget elementor-widget-heading\" data-id=\"dfa8830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conferma della logistica: check-in, orari, come arrivare<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812528b elementor-widget elementor-widget-text-editor\" data-id=\"812528b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fornire informazioni pratiche come indicazioni stradali, metodi di trasporto o politiche di arrivo migliora la preparazione dei viaggiatori e riduce le incertezze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206a47a elementor-widget elementor-widget-heading\" data-id=\"206a47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comunicazione attiva: WhatsApp, app per l'hotel, assistenza preventiva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433cc79 elementor-widget elementor-widget-text-editor\" data-id=\"433cc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stabilire canali di contatto agevoli prima dell'arrivo consente di affrontare le preoccupazioni e dimostrare un'attenzione personalizzata fin dall'inizio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6feda elementor-widget elementor-widget-heading\" data-id=\"3f6feda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primo contatto umano prima dell'arrivo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab4be8 elementor-widget elementor-widget-text-editor\" data-id=\"cab4be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un messaggio diretto e amichevole, adattato al profilo dell'ospite, crea una prima impressione positiva che spiana la strada a un buon soggiorno.<!-- notionvc: 08c4c84c-954a-4174-bfeb-da27403110fd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c303b07 elementor-widget elementor-widget-heading\" data-id=\"c303b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 5 - Soggiorno<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c5c8a elementor-widget elementor-widget-heading\" data-id=\"e3c5c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processo di check-in: agilit\u00e0, accoglienza, primo impatto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4253c1a elementor-widget elementor-widget-text-editor\" data-id=\"4253c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il momento dell'arrivo definisce gran parte della percezione complessiva. Un processo veloce, amichevole e ben organizzato pone le basi per un soggiorno di successo. Oggi gli ospiti possono anche effettuare il check-in autonomamente, tramite un chiosco digitale alla reception o un codice QR, migliorando cos\u00ec l'efficienza operativa e l'esperienza dell'utente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ba015 elementor-widget elementor-widget-image\" data-id=\"41ba015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp\" class=\"attachment-large size-large wp-image-8549\" alt=\"Ricerca e confronto\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cf05c elementor-widget elementor-widget-heading\" data-id=\"38cf05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pulizia, comfort e risposta agli imprevisti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e533752 elementor-widget elementor-widget-text-editor\" data-id=\"e533752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gli standard di pulizia e manutenzione delle strutture non sono negoziabili. La capacit\u00e0 di reagire agli incidenti fa la differenza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c3ebc elementor-widget elementor-widget-heading\" data-id=\"39c3ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attenzione ed empatia del personale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab05b25 elementor-widget elementor-widget-text-editor\" data-id=\"ab05b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il fattore umano rimane centrale. L'atteggiamento del team, la sua disponibilit\u00e0 e la sua capacit\u00e0 di ascolto influiscono direttamente sulla valutazione del servizio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a37625 elementor-widget elementor-widget-heading\" data-id=\"5a37625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uso della tecnologia senza perdere il contatto umano<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e0236 elementor-widget elementor-widget-text-editor\" data-id=\"98e0236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 fondamentale automatizzare i processi senza eliminare il calore del servizio. La tecnologia deve essere al servizio dell'esperienza, non sostituirla completamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f7821 elementor-widget elementor-widget-heading\" data-id=\"89f7821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Servizi aggiuntivi che fanno la differenza (servizio in camera, amenit\u00e0)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef39efd elementor-widget elementor-widget-text-editor\" data-id=\"ef39efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dettagli come il servizio in camera, i servizi di qualit\u00e0 o i piccoli gesti di cortesia contribuiscono a generare ricordi positivi e raccomandazioni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d4d83 elementor-widget elementor-widget-heading\" data-id=\"b8d4d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 6 - Post-soggiorno<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c749865 elementor-widget elementor-widget-heading\" data-id=\"c749865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sondaggio di soddisfazione e raccolta di feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cddb17 elementor-widget elementor-widget-text-editor\" data-id=\"3cddb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La richiesta di feedback vi permette di identificare le opportunit\u00e0 di miglioramento e di dimostrare l'interesse per l'esperienza degli ospiti anche dopo la partenza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7937c elementor-widget elementor-widget-heading\" data-id=\"dd7937c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Richiesta di revisione con tempi e toni adeguati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6c5c2 elementor-widget elementor-widget-text-editor\" data-id=\"0c6c5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un invito educato e ben formulato a lasciare una recensione online pu\u00f2 contribuire a rafforzare la reputazione digitale dell'hotel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d09ffc elementor-widget elementor-widget-heading\" data-id=\"7d09ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Invio di una proposta di ringraziamento e di fidelizzazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b142b elementor-widget elementor-widget-text-editor\" data-id=\"19b142b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il ringraziamento successivo rafforza il legame. Accompagnarlo con un'offerta esclusiva o un messaggio personalizzato aiuta a generare prenotazioni future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02999be elementor-widget elementor-widget-heading\" data-id=\"02999be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campagne di email marketing con contenuti personalizzati<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68ed35 elementor-widget elementor-widget-text-editor\" data-id=\"e68ed35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un contatto continuo attraverso contenuti pertinenti mantiene il marchio nella mente del cliente e ne rafforza la fedelt\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93947d8 elementor-widget elementor-widget-heading\" data-id=\"93947d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remarketing con sconti per soggiorni futuri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791c4e3 elementor-widget elementor-widget-text-editor\" data-id=\"791c4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'utilizzo di tecniche di remarketing con promozioni mirate consente di recuperare gli ospiti passati e di mantenere un flusso costante di prenotazioni ripetute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped La experiencia del hu\u00e9sped en el sector [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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