{"id":9267,"date":"2025-07-07T14:59:46","date_gmt":"2025-07-07T14:59:46","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=9267"},"modified":"2025-12-09T19:38:38","modified_gmt":"2025-12-09T19:38:38","slug":"chiavi-di-gestione-del-marketing-alberghiero-integrato-per-aumentare-visibilita-e-ricavi","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/it\/gestion-integral-de-marketing-hotelero-claves-para-aumentar-visibilidad-e-ingresos\/","title":{"rendered":"Gestione integrata del marketing alberghiero: le chiavi per aumentare visibilit\u00e0 e ricavi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9267\" class=\"elementor elementor-9267\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513ba2c e-flex e-con-boxed e-con e-parent\" data-id=\"513ba2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61d1c1 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"d61d1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Briciola di pane\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/it\"><span class=\"hfe-breadcrumbs-text\">Casa<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee08fc elementor-widget elementor-widget-heading\" data-id=\"1ee08fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gestione integrata del marketing alberghiero: le chiavi per aumentare visibilit\u00e0 e ricavi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0495cd elementor-widget elementor-widget-text-editor\" data-id=\"e0495cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marketing non \u00e8 pi\u00f9 solo uno strumento per \"riempire le stanze\". Oggi \u00e8 uno strumento <span class=\"notion-enable-hover\" data-token-index=\"1\">componente strategica dell'efficacia dei costi<\/span> settore alberghiero. Dalla prima impressione digitale alla fidelizzazione degli ospiti, tutto fa parte di una strategia olistica che ha senso solo se connessa con il sistema di gestione della clientela. <span class=\"notion-enable-hover\" data-token-index=\"3\">funzionamento quotidiano dell'hotel e con i dati effettivi generati dal PMS.<\/span>.<!-- notionvc: e0bcbac4-0e8e-4a9a-920c-7c9e6b7c05ef --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9857ee elementor-widget elementor-widget-image\" data-id=\"c9857ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1024x683.webp\" class=\"attachment-large size-large wp-image-9269\" alt=\"marketing alberghiero: il modo migliore per farlo\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/marketing-hotelero-la-mejor-manera-de-hacerlo-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536303a elementor-widget elementor-widget-text-editor\" data-id=\"536303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In questo articolo analizzeremo tutti gli aspetti di una <span class=\"notion-enable-hover\" data-token-index=\"1\">gestione integrata del marketing alberghiero<\/span>dall'approccio strategico all'applicazione della tecnologia, come ad esempio <span class=\"notion-enable-hover\" data-token-index=\"3\">Sistema alberghiero Lean<\/span>e l'importanza di sincronizzare il marketing con le prenotazioni, l'accoglienza e la gestione delle entrate. Se siete alla ricerca di <span class=\"notion-enable-hover\" data-token-index=\"5\">aumentare la visibilit\u00e0, i ricavi e l'efficienza<\/span>Questo approccio \u00e8 di vostro interesse.<!-- notionvc: 681065e7-430e-45a0-b488-62b30770162d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739bbe2 elementor-widget elementor-widget-heading\" data-id=\"739bbe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cosa comporta la gestione integrata del marketing in un hotel?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6078aee elementor-widget elementor-widget-heading\" data-id=\"6078aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Definizione del marketing alberghiero e delle sue aree principali<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9c65d elementor-widget elementor-widget-text-editor\" data-id=\"fc9c65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marketing alberghiero comprende tutte le azioni che aiutano ad attrarre, convincere, vendere e fidelizzare gli ospiti. \u00c8 una disciplina che si collega a molti settori:<\/p><ul><li>Marketing digitale (SEO, SEM, social media, e-mail marketing)<\/li><li>Branding e comunicazione visiva<\/li><li>Relazioni pubbliche e gestione della reputazione online<\/li><li>Pubblicit\u00e0 tradizionale e campagne ATL<\/li><li>Analisi dei dati e misurazione delle prestazioni<\/li><\/ul><p>Ma quando parliamo di \"gestione integrata\", intendiamo qualcosa di pi\u00f9: <strong>ad una visione coordinata<\/strong>dove il marketing cessa di essere un'area isolata e diventa parte integrante dell'ingranaggio operativo dell'hotel.<\/p><p><!-- notionvc: 45e55dcb-4a5a-4e70-8902-1099a0ee7a3e --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226f540 elementor-widget elementor-widget-heading\" data-id=\"226f540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La necessit\u00e0 di una visione unitaria per attrarre e trattenere gli ospiti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d3df0 elementor-widget elementor-widget-text-editor\" data-id=\"a7d3df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La maggior parte degli hotel commette l'errore di separare il marketing dalle operazioni. Questo porta a incoerenze: ci\u00f2 che viene comunicato non viene consegnato, o ci\u00f2 che viene vissuto in hotel non viene trasmesso.<\/p><p>A <strong>visione integrale<\/strong> consente al marketing di comunicare ci\u00f2 che l'ospite sperimenter\u00e0 realmente e di far s\u00ec che ogni azione abbia un impatto diretto sui KPI aziendali. Questo risultato si ottiene <strong>processi coordinati<\/strong> e la tecnologia che collega i dati (come un PMS integrato).<\/p><p><!-- notionvc: 3f5519ec-684d-4d2e-b289-3360085d734b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7405f01 elementor-widget elementor-widget-heading\" data-id=\"7405f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Collegare marketing, operazioni e redditivit\u00e0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b7fb2 elementor-widget elementor-widget-text-editor\" data-id=\"80b7fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il legame non \u00e8 teorico, ma tangibile:<\/p><ul><li>Una campagna di e-mail che attiva le prenotazioni in bassa stagione<\/li><li>Un annuncio di Google Ads che ha un impatto perch\u00e9 il PMS ha adattato dinamicamente il prezzo.<\/li><li>Un'azione di branding che migliora la reputazione e aumenta la tariffa media.<\/li><\/ul><p>Tali risultati si ottengono solo quando <strong>le decisioni di marketing si basano su dati operativi<\/strong>e quando il PMS funge da centro di business intelligence.<\/p><p><!-- notionvc: 313e2014-9c89-45ee-ae55-73b9e819a6a5 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5529a66 elementor-widget elementor-widget-heading\" data-id=\"5529a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie efficaci per la gestione del marketing alberghiero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963c753 elementor-widget elementor-widget-heading\" data-id=\"963c753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Azioni chiave nel marketing digitale per gli hotel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239df6b elementor-widget elementor-widget-text-editor\" data-id=\"239df6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marketing digitale \u00e8 oggi il canale principale per attrarre la domanda diretta. Alcune azioni prioritarie:<\/p><ul><li>Ottimizzazione SEO per ricerche transazionali (\"hotel con spa nel centro di Madrid\")<\/li><li>Campagne Google Ads ben mirate in base all'intento di ricerca<\/li><li>Strategie di email marketing con personalizzazione e automazione<\/li><li>Social media con particolare attenzione a contenuti esperienziali e social proof<\/li><li>Ottimizzazione continua del sito web dell'hotel (WPO, CRO, conversione mobile)<\/li><\/ul><p><!-- notionvc: f7a8614d-62b1-440a-a156-5cfcdbd7145f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9b0d4 elementor-alert-info elementor-widget elementor-widget-alert\" data-id=\"de9b0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-alert\" role=\"alert\">\n\n\t\t\t\t\t\t<span class=\"elementor-alert-title\">Importante: <\/span>\n\t\t\t\n\t\t\t\t\t\t<span class=\"elementor-alert-description\">Tutte queste azioni devono essere alimentate con i dati del PMS e del CRM, al fine di segmentare bene e inviare il messaggio giusto al momento giusto.<\/span>\n\t\t\t\n\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\" aria-label=\"Ignora questo avviso.\" data-no-translation-aria-label=\"\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lightbulb\" viewbox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 80c-52.94 0-96 43.06-96 96 0 8.84 7.16 16 16 16s16-7.16 16-16c0-35.3 28.72-64 64-64 8.84 0 16-7.16 16-16s-7.16-16-16-16zM96.06 459.17c0 3.15.93 6.22 2.68 8.84l24.51 36.84c2.97 4.46 7.97 7.14 13.32 7.14h78.85c5.36 0 10.36-2.68 13.32-7.14l24.51-36.84c1.74-2.62 2.67-5.7 2.68-8.84l.05-43.18H96.02l.04 43.18zM176 0C73.72 0 0 82.97 0 176c0 44.37 16.45 84.85 43.56 115.78 16.64 18.99 42.74 58.8 52.42 92.16v.06h48v-.12c-.01-4.77-.72-9.51-2.15-14.07-5.59-17.81-22.82-64.77-62.17-109.67-20.54-23.43-31.52-53.15-31.61-84.14-.2-73.64 59.67-128 127.95-128 70.58 0 128 57.42 128 128 0 30.97-11.24 60.85-31.65 84.14-39.11 44.61-56.42 91.47-62.1 109.46a47.507 47.507 0 0 0-2.22 14.3v.1h48v-.05c9.68-33.37 35.78-73.18 52.42-92.16C335.55 260.85 352 220.37 352 176 352 78.8 273.2 0 176 0z\"><\/path><\/svg>\t\t\t<\/button>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3eed9 elementor-widget elementor-widget-heading\" data-id=\"cc3eed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Che ruolo hanno oggi le campagne tradizionali?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837ab15 elementor-widget elementor-widget-text-editor\" data-id=\"837ab15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le campagne tradizionali (radio, stampa, affissioni) continuano ad avere un impatto, soprattutto per gli hotel di vacanza, le catene o i marchi boutique. Ma la loro efficacia aumenta se integrate con le campagne digitali: <span class=\"notion-enable-hover\" data-token-index=\"1\">una strategia omnichannel migliora il ricordo e incrementa la conversione<\/span>.<!-- notionvc: f046a654-9bec-40d6-97a5-366e744be7c4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca49ca elementor-widget elementor-widget-heading\" data-id=\"1ca49ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gestione dei canali, branding e posizionamento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-815099c elementor-widget elementor-widget-text-editor\" data-id=\"815099c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il branding non \u00e8 solo un bel logo. \u00c8 il modo in cui l'hotel viene percepito su Booking, Google, Instagram o TripAdvisor. Ecco perch\u00e9 \u00e8 fondamentale:<\/p><ul><li>Definire una chiara proposta di valore<\/li><li>Unificare il design visivo su tutti i canali<\/li><li>Coordinare il messaggio tra digitale e di persona<\/li><\/ul><p>La gestione dei canali (sia diretti che OTA) dovrebbe seguire questa logica: <strong>pi\u00f9 coerenza = pi\u00f9 fiducia = pi\u00f9 conversione<\/strong>.<\/p><p><!-- notionvc: a1a9135d-4e06-4bdd-aece-d6c28035c78d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eff139 elementor-widget elementor-widget-heading\" data-id=\"2eff139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrazione del marketing con la strategia commerciale dell'hotel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7510fc elementor-widget elementor-widget-text-editor\" data-id=\"a7510fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La strategia di marketing <strong>non deve andare da solo<\/strong>. Deve essere allineato con gli obiettivi aziendali:<\/p><ul><li>Se vogliamo aumentare l'ADR, lo comunichiamo con un valore aggiunto.<\/li><li>Se vogliamo aumentare i soggiorni lunghi, li incentiviamo con offerte di canali diretti.<\/li><li>Se abbiamo una bassa occupazione, attiviamo campagne per i segmenti con potenziale.<\/li><\/ul><p>Un PMS che sincronizza disponibilit\u00e0, prezzi e campagne consente un'esecuzione coordinata senza sforzi manuali.<\/p><p><!-- notionvc: f819f819-3cd6-4269-948d-77ef33f9e5af --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa44c60 elementor-widget elementor-widget-heading\" data-id=\"aa44c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come aumentare le entrate con una buona strategia di marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399f092 elementor-widget elementor-widget-heading\" data-id=\"399f092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attivazione della domanda in bassa stagione e ottimizzazione dell'alta stagione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031ee89 elementor-widget elementor-widget-text-editor\" data-id=\"031ee89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 qui che si vede l'impatto del marketing sulla redditivit\u00e0. In bassa stagione:<\/p><ul><li>Campagne geo-targettizzate per attirare i viaggiatori in fuga<\/li><li>Promozioni di prenotazione diretta per i segmenti locali<\/li><li>Pacchetti con attivit\u00e0 esperienziali<\/li><\/ul><p>In alta stagione:<\/p><ul><li>Upselling dal motore di prenotazione<\/li><li>Cross-selling automatizzato dal PMS<\/li><li>Segmentazione dei clienti abituali per una fidelizzazione precoce<\/li><\/ul><p><!-- notionvc: 7141ba93-109a-4b5d-bc4a-7edad193b1c4 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a385f elementor-widget elementor-widget-heading\" data-id=\"e7a385f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upselling, cross-selling e personalizzazione dell'offerta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25ec09 elementor-widget elementor-widget-text-editor\" data-id=\"f25ec09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grazie al PMS, possiamo offrire upgrade automatici in base al profilo del cliente, o servizi aggiuntivi (late checkout, parcheggio, spa) senza interventi manuali.<\/p><p>La chiave \u00e8 che <strong>il marketing non vende pi\u00f9 \"camere\", ma esperienze su misura<\/strong>che aumenta i ricavi per ospite (RevPAG).<\/p><p><!-- notionvc: 7309ee3c-cfbc-4756-a9cd-3f067f7c0c39 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a51ee5 elementor-widget elementor-widget-heading\" data-id=\"2a51ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il marketing come leva per la gestione della reputazione online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea34f1 elementor-widget elementor-widget-text-editor\" data-id=\"7ea34f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La reputazione online non si gestisce solo dalla ricezione. Una strategia di marketing ben eseguita:<\/p><ul><li>Invita al feedback con strumenti automatici per il post-soggiorno<\/li><li>Rispondere rapidamente alle recensioni<\/li><li>Utilizzare le migliori recensioni nelle campagne<\/li><li>Miglioramento delle valutazioni sui portali (Booking, Google, TripAdvisor), che <strong>influisce direttamente sulle conversioni e sulle tariffe<\/strong>.<\/li><\/ul><p><!-- notionvc: 8f9ffe8b-769c-41e0-a778-3dca5ff97e5b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0b527 elementor-widget elementor-widget-image\" data-id=\"8c0b527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9271\" alt=\"la migliore gestione del marketing per il vostro hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/la-mejor-gestion-de-marketing-para-tu-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7f68e elementor-widget elementor-widget-heading\" data-id=\"7c7f68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strumenti tecnologici per il marketing alberghiero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe72083 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"fe72083\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"266805379\" aria-label=\"Schede. Apri gli elementi con Invio o Spazio, chiudili con Esc e naviga con i tasti freccia.\" data-no-translation-aria-label=\"\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2668053791\" data-tab-title-id=\"e-n-tab-title-2668053791\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2668053791\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPMS, CRM e altre soluzioni\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2668053792\" data-tab-title-id=\"e-n-tab-title-2668053792\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2668053792\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAutomazione delle campagne\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2668053793\" data-tab-title-id=\"e-n-tab-title-2668053793\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2668053793\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tVantaggi dell'integrazione del sistema alberghiero Lean\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2668053791\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053791\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-ddc912a e-flex e-con-boxed e-con e-child\" data-id=\"ddc912a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f32f5ce elementor-widget elementor-widget-text-editor\" data-id=\"f32f5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perch\u00e9 il marketing sia veramente efficace, <strong>ha bisogno di dati unificati<\/strong>. Questo risultato si ottiene solo con l'integrazione di PMS, CRM e strumenti di marketing.<\/p><p>Ad esempio:<\/p><ul><li>Sistema alberghiero Lean come PMS centralizzato<\/li><li>Marketing con Mailchimp, ActiveCampaign o soluzioni interne<\/li><li>CRM per segmentare le campagne in base al comportamento degli ospiti<\/li><\/ul><p><!-- notionvc: d29bff33-45ff-4b8b-9912-9a6c14d7c554 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2668053792\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053792\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\"elementor-element elementor-element-67264a6 e-flex e-con-boxed e-con e-child\" data-id=\"67264a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cdff1c elementor-widget elementor-widget-text-editor\" data-id=\"3cdff1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Non si tratta pi\u00f9 di inviare mailing di massa, ma di:<\/p><ul><li>Campagne automatiche basate sul ciclo dell'ospite<\/li><li>Messaggi per tipo di cliente, lingua o storia<\/li><li>Tracciamento di aperture, clic, prenotazioni e cancellazioni<\/li><\/ul><p>Tutto questo deve <strong>feed back con i dati PMS<\/strong> ottimizzare gli investimenti<\/p><p><!-- notionvc: 3e32278c-5649-41da-8d85-480f58c304dd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2668053793\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2668053793\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\"elementor-element elementor-element-6dcbf7e e-flex e-con-boxed e-con e-child\" data-id=\"6dcbf7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d389b02 elementor-widget elementor-widget-text-editor\" data-id=\"d389b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alcuni vantaggi concreti:<\/p><ul><li>Attivazione di campagne in caso di calo delle scorte<\/li><li>Personalizzazione delle e-mail in base alla tipologia di camera prenotata<\/li><li>Tracciamento della campagna fino alla conversione effettiva<\/li><li>Sincronizzazione con il motore di prenotazione per misurare i rendimenti diretti<\/li><\/ul><p><!-- notionvc: d8152c65-2289-42d2-a1d7-0338e5f76067 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45edeeb elementor-widget elementor-widget-heading\" data-id=\"45edeeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing alberghiero: digitale e tradizionale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d4e4a elementor-widget elementor-widget-text-editor\" data-id=\"d7d4e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se il discorso si allunga, lo utilizzerei per un altro articolo, credo che un confronto generale potrebbe essere interessante.<\/p><p><!-- notionvc: 8f9ffe8b-769c-41e0-a778-3dca5ff97e5b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8327c elementor-widget elementor-widget-html\" data-id=\"4d8327c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"margin-bottom: 12px;\">\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    Differenze di portata, costo e personalizzazione:\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\nIl marketing digitale consente di segmentare il pubblico, misurare i risultati e regolare le campagne in tempo reale. \u00c8 pi\u00f9 flessibile e conveniente in termini di conversione. Il marketing tradizionale, anche se meno preciso, \u00e8 ancora utile per rafforzare il marchio e raggiungere un pubblico meno digitalizzato, anche se con maggiori investimenti e meno controllo.\r\n  <\/span>\r\n<\/div>\r\n\r\n<div style=\"margin-bottom: 12px;\">\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    Come combinarli in base al profilo dell'hotel e del suo pubblico di riferimento\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\n      Gli hotel urbani o business tendono a concentrarsi su campagne digitali geo-localizzate e sulla ricerca diretta. Gli hotel turistici possono combinare i media tradizionali con i social media. Negli hotel boutique o di lusso, una buona immagine del marchio sui media specializzati, combinata con contenuti digitali di grande impatto, tende a essere pi\u00f9 efficace.\r\n  <\/span>\r\n<\/div>\r\n<div>\r\n  <span style=\"color: #d63384;\">\ud83d\udccc<\/span>\r\n  <h3 style=\"display: inline; font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000; font-weight: bold; margin: 0;\">\r\n    Casi in cui la strategia omnicanale fa la differenza\r\n  <\/h3>\r\n  <span style=\"font-family: 'Roboto', sans-serif; font-size: 16px; color: #000000;\">\r\nQuando il digitale e il tradizionale sono correttamente integrati, la visibilit\u00e0 e la fiducia aumentano. Gli hotel che hanno combinato campagne ben mirate con azioni di marca hanno migliorato la conversione diretta, aumentato la tariffa media e ridotto la dipendenza dalle OTA.\r\n  <\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054794c elementor-widget elementor-widget-image\" data-id=\"054794c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1024x576.webp\" class=\"attachment-large size-large wp-image-9270\" alt=\"gestione alberghiera integrale\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/gestion-integral-hotelera.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d83dc elementor-widget elementor-widget-heading\" data-id=\"63d83dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le migliori pratiche di gestione del marketing alberghiero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5f0c5 elementor-widget elementor-widget-n-accordion\" data-id=\"4e5f0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Fisarmonica. Aprite i collegamenti con Invio o Spazio, chiudeteli con Escape e navigate con i tasti freccia.\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8210\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Segmentazione dei clienti e focus sui buyer persona <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8210\" class=\"elementor-element elementor-element-2a90274 e-con-full e-flex e-con e-child\" data-id=\"2a90274\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25b6a18 elementor-widget elementor-widget-text-editor\" data-id=\"25b6a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lavorare con le buyer personas permette di personalizzare messaggi e campagne in base al tipo di ospite. L'utilizzo dei dati PMS facilita le segmentazioni utili orientate alla conversione reale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Coordinamento tra marketing, reception e prenotazioni <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8211\" class=\"elementor-element elementor-element-42da114 e-con-full e-flex e-con e-child\" data-id=\"42da114\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb09a13 elementor-widget elementor-widget-text-editor\" data-id=\"fb09a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando questi reparti lavorano in sintonia, le campagne sono rafforzate dal contatto diretto con il cliente. Se le prenotazioni e la reception sono al corrente delle promozioni, possono chiudere pi\u00f9 vendite o fare upselling al momento giusto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Esecuzione di campagne coerenti con il marchio dell'hotel <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8212\" class=\"elementor-element elementor-element-c58692a e-con-full e-flex e-con e-child\" data-id=\"c58692a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82728c7 elementor-widget elementor-widget-text-editor\" data-id=\"82728c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tutte le azioni di marketing devono essere coerenti con l'identit\u00e0 dell'hotel. Dal sito web alle e-mail o ai contenuti sui network: tutto deve rafforzare lo stesso messaggio per generare fiducia e coerenza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Valutazione continua e processo decisionale basato sull'evidenza <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8213\" class=\"elementor-element elementor-element-252348e e-con-full e-flex e-con e-child\" data-id=\"252348e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c1e98 elementor-widget elementor-widget-text-editor\" data-id=\"86c1e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marketing deve essere costantemente misurato e regolato. Un PMS connesso vi permette di prendere decisioni basate sulle prestazioni reali, di ottimizzare gli investimenti e di abbandonare ci\u00f2 che non funziona.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc620 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e2bc620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/products\/chapp-solutions-lean-hotel-system-pms\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Seguiteci su Linkedin e non perdetevi nulla!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Gesti\u00f3n integral de marketing hotelero: claves para aumentar visibilidad e ingresos El marketing ya no es solo una herramienta [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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En la actualidad, es un componente estrat\u00e9gico de la rentabilidad....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leanhotelsystem.com\/it\/chiavi-di-gestione-del-marketing-alberghiero-integrato-per-aumentare-visibilita-e-ricavi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n integral de marketing hotelero Haz esto y gana clientes.\" \/>\n<meta property=\"og:description\" content=\"El marketing ya no es solo una herramienta para &quot;llenar habitaciones&quot;. 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