{"id":9341,"date":"2025-07-23T14:43:59","date_gmt":"2025-07-23T14:43:59","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=9341"},"modified":"2025-12-09T19:40:49","modified_gmt":"2025-12-09T19:40:49","slug":"la-reputazione-online-negli-hotel-come-si-costruisce-e-come-influisce-sulla-vostra-attivita","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/it\/reputacion-online-en-hoteles-que-es-como-se-construye-y-como-afecta-a-tu-negocio\/","title":{"rendered":"La reputazione online negli hotel: cos'\u00e8, come si costruisce e come influisce sulla vostra attivit\u00e0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9341\" class=\"elementor elementor-9341\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2358a54 e-flex e-con-boxed e-con e-parent\" data-id=\"2358a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d791424 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"d791424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Briciola di pane\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/it\"><span class=\"hfe-breadcrumbs-text\">Casa<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c363b8 elementor-widget elementor-widget-heading\" data-id=\"1c363b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La reputazione online negli hotel: cos'\u00e8, come si costruisce e come influisce sulla vostra attivit\u00e0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc8db7 elementor-widget elementor-widget-text-editor\" data-id=\"2bc8db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oggi pi\u00f9 che mai, la reputazione online di un hotel non \u00e8 un dettaglio secondario: \u00e8 un fattore chiave che influisce sulle prenotazioni, sul prezzo medio e sulla percezione dei clienti. La maggior parte dei viaggiatori confronta le recensioni prima di prenotare. E ogni recensione pubblicata, che sia su Booking, Google o sui social media, influenza la decisione di acquisto. Ma come si forma la reputazione, su quali piattaforme \u00e8 pi\u00f9 importante e come si pu\u00f2 gestire per migliorare i risultati?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada98b5 elementor-widget elementor-widget-image\" data-id=\"ada98b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9344\" alt=\"le migliori recensioni per il vostro hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/las-mejores-resenas-para-tu-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81cb9ca elementor-widget elementor-widget-heading\" data-id=\"81cb9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Che cos'\u00e8 la reputazione online di un hotel e perch\u00e9 \u00e8 cos\u00ec importante?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b3dc6 elementor-widget elementor-widget-text-editor\" data-id=\"57b3dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il <strong>reputazione online di un hotel<\/strong> \u00e8 l'immagine che proietta su internet in base alle recensioni dei clienti. Si tratta di commenti, valutazioni e recensioni pubblicate su piattaforme come OTA, Google, social network e forum specializzati.<\/p><p>\u00c8 importante perch\u00e9 influenza direttamente la decisione di prenotazione: un hotel con una buona valutazione ha pi\u00f9 visibilit\u00e0, pi\u00f9 conversioni e pi\u00f9 potere di determinazione del prezzo. Allo stesso tempo, una reputazione negativa, o addirittura la mancanza di recensioni, genera sfiducia. Il potenziale cliente vuole vedere cosa pensano gli altri prima di impegnarsi.<\/p><p><!-- notionvc: d3a507bb-ded5-412b-80f6-f9a03e379270 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc353cd elementor-widget elementor-widget-heading\" data-id=\"bc353cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I canali principali su cui si costruisce la reputazione online dell'hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b872982 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b872982\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"193407362\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\" data-no-translation-aria-label=\"\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1934073621\" data-tab-title-id=\"e-n-tab-title-1934073621\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1934073621\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTripadvisor, Google Recensioni e Booking.com\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1934073622\" data-tab-title-id=\"e-n-tab-title-1934073622\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1934073622\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tI social media\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1934073623\" data-tab-title-id=\"e-n-tab-title-1934073623\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1934073623\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tOTA\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1934073621\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073621\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-4f23ac0 e-flex e-con-boxed e-con e-child\" data-id=\"4f23ac0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73612d0 elementor-widget elementor-widget-text-editor\" data-id=\"73612d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Queste piattaforme sono i pilastri della reputazione dell'hotel. Su <span class=\"notion-enable-hover\" data-token-index=\"1\">Tripadvisor<\/span>I viaggiatori condividono esperienze dettagliate. A <span class=\"notion-enable-hover\" data-token-index=\"3\">Recensioni di Google<\/span>Le opinioni appaiono nei risultati di ricerca, incidendo sulla visibilit\u00e0 locale. E in <span class=\"notion-enable-hover\" data-token-index=\"5\">Booking.com<\/span>Il rating determina la posizione negli elenchi e la fiducia dell'utente. Un buon rating su queste tre piattaforme non porta solo credibilit\u00e0: \u00e8 un concreto vantaggio commerciale.<!-- notionvc: 37a4bd15-f829-48ee-8271-2c3496cdb0e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1934073622\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073622\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\"elementor-element elementor-element-c5924df e-flex e-con-boxed e-con e-child\" data-id=\"c5924df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6a6e9 elementor-widget elementor-widget-text-editor\" data-id=\"ff6a6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram, Facebook o TikTok possono non essere piattaforme di prenotazione, ma danno forma alla percezione. Un reclamo virale o una storia negativa possono avere la stessa portata di una recensione negativa. Allo stesso tempo, rispondere bene, condividere feedback positivi e mostrare interazioni reali migliora l'immagine dell'hotel e umanizza il marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1934073623\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1934073623\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\"elementor-element elementor-element-58917cc e-flex e-con-boxed e-con e-child\" data-id=\"58917cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dad696f elementor-widget elementor-widget-text-editor\" data-id=\"dad696f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le OTA non solo vendono soggiorni, ma costruiscono anche la reputazione. Il loro sistema di valutazione influenza l'algoritmo di classificazione e la conversione. Inoltre, molti utenti utilizzano siti come Trivago o Kayak per confrontare rapidamente le opzioni. In questo caso, il numero e la qualit\u00e0 delle recensioni diventano determinanti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb75e2 elementor-widget elementor-widget-image\" data-id=\"1bb75e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1024x576.webp\" class=\"attachment-large size-large wp-image-9343\" alt=\"come migliorare le recensioni e la reputazione del mio hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1024x576.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-300x169.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-768x432.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-1536x864.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/como-mejorar-las-resenas-y-la-reputacion-de-mi-hotel.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75de411 elementor-widget elementor-widget-heading\" data-id=\"75de411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come la reputazione online influenza la redditivit\u00e0 degli hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f562c elementor-widget elementor-widget-heading\" data-id=\"89f562c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relazione tra reputazione e tasso di conversione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0819 elementor-widget elementor-widget-text-editor\" data-id=\"75d0819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una migliore reputazione significa pi\u00f9 prenotazioni. Il tasso di conversione dei visitatori in clienti aumenta quando l'hotel ha recensioni positive e recenti. Anche piccoli aumenti delle valutazioni possono tradursi in migliaia di euro di entrate annuali aggiuntive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b4c4f elementor-widget elementor-widget-heading\" data-id=\"36b4c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impatto sul posizionamento nelle OTA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f61e10f elementor-widget elementor-widget-text-editor\" data-id=\"f61e10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gli algoritmi di piattaforme come Booking o Expedia danno priorit\u00e0 agli hotel con recensioni migliori. Questo si traduce in una maggiore visibilit\u00e0 e in un maggior numero di clic. Una cattiva reputazione non solo influisce sulla conversione, ma anche sulla vostra posizione negli elenchi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7112a elementor-widget elementor-widget-heading\" data-id=\"3c7112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influenzare la percezione del valore del prezzo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cf211 elementor-widget elementor-widget-text-editor\" data-id=\"53cf211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un hotel con una buona reputazione pu\u00f2 giustificare tariffe pi\u00f9 alte. Quando gli utenti vedono recensioni sulla pulizia, sul servizio o sulla posizione, percepiscono che il prezzo \u00e8 giustificato. La reputazione diventa cos\u00ec un argomento di valore, non solo una metrica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4393f elementor-widget elementor-widget-heading\" data-id=\"cb4393f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategie per migliorare la reputazione online di un hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d891a0 elementor-widget elementor-widget-n-accordion\" data-id=\"5d891a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Fisarmonica. Aprite i collegamenti con Invio o Spazio, chiudeteli con Escape e navigate con i tasti freccia.\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9800\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9800\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Gestione proattiva dei feedback e delle risposte <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9800\" class=\"elementor-element elementor-element-d4ac9c3 e-con-full e-flex e-con e-child\" data-id=\"d4ac9c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6831a5c elementor-widget elementor-widget-text-editor\" data-id=\"6831a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rispondere in modo rapido, educato ed empatico dimostra impegno. Riconoscere i feedback positivi rafforza l'esperienza, mentre gestire bene le critiche pu\u00f2 trasformare un'esperienza negativa in un'opportunit\u00e0 di fidelizzazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9801\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9801\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Utilizzo di sondaggi e automazione post-check-out <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9801\" class=\"elementor-element elementor-element-4f84c11 e-con-full e-flex e-con e-child\" data-id=\"4f84c11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c2ab5 elementor-widget elementor-widget-text-editor\" data-id=\"a0c2ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La richiesta di feedback subito dopo il soggiorno vi permette di identificare i problemi prima che diventino pubblici. Automatizzare questo processo con sondaggi via e-mail o messaggi personalizzati aiuta a raccogliere informazioni preziose e a migliorare i punti critici del servizio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9802\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9802\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Formazione del team per migliorare l'esperienza percepita <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9802\" class=\"elementor-element elementor-element-254898a e-con-full e-flex e-con e-child\" data-id=\"254898a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca6fae elementor-widget elementor-widget-text-editor\" data-id=\"2ca6fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Molte recensioni negative non derivano da gravi mancanze, ma da dettagli evitabili. La formazione del personale in materia di ospitalit\u00e0, risoluzione dei conflitti e attenzione personale pu\u00f2 fare la differenza. L'esperienza percepita inizia molto prima della recensione online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a0e03 elementor-widget elementor-widget-heading\" data-id=\"54a0e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il benchmarking reputazionale tra catene alberghiere: cosa possiamo imparare?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50dc7b elementor-widget elementor-widget-text-editor\" data-id=\"a50dc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le grandi catene alberghiere lavorano sulla propria reputazione come asset strategico. Implementano processi di risposta standardizzati, analizzano i dati sulla soddisfazione e coordinano campagne per rafforzare la loro immagine in diversi canali. L'aspetto interessante \u00e8 che molte delle loro pratiche possono essere replicate dagli hotel indipendenti: rispondere sempre ai commenti, monitorare le menzioni, automatizzare i sondaggi o rafforzare la comunicazione diretta con gli ospiti. Ci\u00f2 che differenzia i brand con la migliore reputazione \u00e8 la <span class=\"notion-enable-hover\" data-token-index=\"1\">coerenza<\/span>non solo il bilancio.<!-- notionvc: b3385ed4-28b9-48f9-b77b-325aed1092ac --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9af46cd elementor-widget elementor-widget-heading\" data-id=\"9af46cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come un PMS come Lean Hotel System pu\u00f2 aiutarvi a migliorare la vostra reputazione online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1baab elementor-widget elementor-widget-text-editor\" data-id=\"cc1baab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sebbene il Lean Hotel System non sia uno strumento specifico per la reputazione online, pu\u00f2 essere uno strumento di <span class=\"notion-enable-hover\" data-token-index=\"1\">grande alleato<\/span> di gestirlo indirettamente, grazie alla sua capacit\u00e0 di integrarsi con i sistemi chiave dell'ecosistema alberghiero.<!-- notionvc: 4046ac39-46d0-4a23-bc3f-c8aac95f1777 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602b732 elementor-widget elementor-widget-heading\" data-id=\"602b732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automatizzare il feedback dopo il soggiorno<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334324d elementor-widget elementor-widget-text-editor\" data-id=\"334324d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lean Hotel System consente l'integrazione del PMS con le piattaforme CRM e la comunicazione automatizzata. In questo modo \u00e8 possibile inviare sondaggi di soddisfazione personalizzati subito dopo il check-out. Inoltre, nei processi di self-check-in con <span class=\"notion-enable-hover\" data-token-index=\"1\">POK<\/span>Inoltre, \u00e8 inclusa una schermata finale in cui l'ospite pu\u00f2 lasciare la propria valutazione, consentendo di catturare le impressioni in tempo reale, anche prima che raggiungano le piattaforme pubbliche.<!-- notionvc: bf75e15c-da78-4792-b4e6-e0f989815e3d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f330097 elementor-widget elementor-widget-image\" data-id=\"f330097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-1024x671.webp\" class=\"attachment-large size-large wp-image-9342\" alt=\"migliorare la reputazione del vostro hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-1024x671.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-300x197.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-768x503.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel-18x12.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/07\/mejora-la-reputacion-de-tu-hotel.webp 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">POK - ultima fase, valutazione dell'esperienza.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7da5e elementor-widget elementor-widget-heading\" data-id=\"0b7da5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tracciamento centralizzato della reputazione dal PMS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a162d0 elementor-widget elementor-widget-text-editor\" data-id=\"0a162d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sebbene il Lean Hotel System non sia uno strumento specifico per la reputazione online, pu\u00f2 essere uno strumento di <span class=\"notion-enable-hover\" data-token-index=\"1\">grande alleato<\/span> di gestirlo indirettamente, grazie alla sua capacit\u00e0 di integrarsi con i sistemi chiave dell'ecosistema alberghiero.<!-- notionvc: 4046ac39-46d0-4a23-bc3f-c8aac95f1777 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf23e6 elementor-widget elementor-widget-heading\" data-id=\"eaf23e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Miglioramento dei processi interni in base alle metriche di soddisfazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd0c29 elementor-widget elementor-widget-text-editor\" data-id=\"8cd0c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tutte le informazioni raccolte possono essere trasformate in azioni concrete. Se diversi clienti segnalano tempi di attesa al check-in, le operazioni possono essere modificate. Se ci sono lamentele sulla pulizia o sulla manutenzione, si attiva un protocollo di controllo. Lean Hotel System, collegato ad altri moduli dell'ecosistema, facilita questo approccio. <span class=\"notion-enable-hover\" data-token-index=\"1\">guidato dai dati<\/span> che permette di passare dai commenti all'azione.<!-- notionvc: 4091a8a6-beac-4f2d-a03b-bdbc357d72d7 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Reputaci\u00f3n online en hoteles: qu\u00e9 es, c\u00f3mo se construye y c\u00f3mo afecta a tu negocio Hoy m\u00e1s que nunca, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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