{"id":11722,"date":"2026-07-23T17:18:59","date_gmt":"2026-07-23T17:18:59","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=11722"},"modified":"2026-07-21T08:53:41","modified_gmt":"2026-07-21T08:53:41","slug":"upselling-e-cross-selling-em-hoteis","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/pt\/upselling-cross-selling-hoteles\/","title":{"rendered":"Venda adicional e venda cruzada em hot\u00e9is: como aumentar receitas sem piorar a experi\u00eancia do h\u00f3spede"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11722\" class=\"elementor elementor-11722\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aab04b1 e-con-full e-flex e-con e-parent\" data-id=\"4aab04b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-474068e e-con-full e-flex e-con e-child\" data-id=\"474068e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-123ad03 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"123ad03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"P\u00e3o ralado\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/pt\"><span class=\"hfe-breadcrumbs-text\">In\u00edcio<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a42a86c elementor-widget elementor-widget-heading\" data-id=\"7a42a86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Venda adicional e venda cruzada em hot\u00e9is: como aumentar receitas sem piorar a experi\u00eancia do h\u00f3spede<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9b1ff7 elementor-widget elementor-widget-text-editor\" data-id=\"2a9b1ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O upselling e o cross-selling em hot\u00e9is podem ajudar a aumentar as receitas auxiliares, melhorar o valor m\u00e9dio por reserva e oferecer uma estadia mais completa. Mas s\u00f3 funcionam bem quando aplicados com crit\u00e9rio. N\u00e3o se trata de vender mais por vender, mas sim de oferecer melhorias ou servi\u00e7os que realmente se enquadrem com o h\u00f3spede, com o momento da viagem e com a disponibilidade real do hotel.<\/p><p>A chave est\u00e1 em diferenciar bem ambos os conceitos, escolher o que oferecer, quando o fazer e como apresent\u00e1-lo sem que o h\u00f3spede sinta press\u00e3o comercial. Bem trabalhado, o upselling melhora o que o h\u00f3spede j\u00e1 reservou. O cross-selling, por outro lado, adiciona servi\u00e7os complementares que enriquecem a estadia.<\/p><p><!-- notionvc: 2537b69c-d87d-48e7-99bd-e03de26256a9 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd1a8b elementor-widget elementor-widget-image\" data-id=\"0fd1a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-1024x683.webp\" class=\"attachment-large size-large wp-image-12083\" alt=\"O que \u00e9 o upsell e cross-selling num hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/QUE-ES-EL-UPSELLINY-CROSS-SELLING-DE-UN-HOTEL-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbd2ab8 elementor-widget elementor-widget-heading\" data-id=\"6dbd2ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upselling refere-se a incentivar um cliente a comprar uma vers\u00e3o mais cara de um produto ou servi\u00e7o que j\u00e1 estava a considerar. No contexto de um hotel, isto poderia envolver sugerir um upgrade de quarto para um de categoria superior (por exemplo, de um quarto standard para uma suite) ou oferecer um pacote com mais inclus\u00f5es.\n\nCross-selling refere-se a oferecer produtos ou servi\u00e7os adicionais ou complementares \u00e0quilo que o cliente j\u00e1 est\u00e1 a comprar. Em hot\u00e9is, isto traduz-se em sugerir servi\u00e7os como um jantar no restaurante do hotel, um tratamento no spa, um servi\u00e7o de transporte para o aeroporto, ou at\u00e9 mesmo passeios ou atividades locais.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b57a606 elementor-widget elementor-widget-text-editor\" data-id=\"b57a606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A diferen\u00e7a \u00e9 simples:<\/p><p><strong>Upselling<\/strong> significa oferecer uma melhoria sobre aquilo que o cliente j\u00e1 reservou. Por exemplo, passar de um quarto standard para um superior, adicionar vistas melhores ou contratar um late check-out premium.<\/p><p><strong>Venda cruzada<\/strong> significa oferecer servi\u00e7os complementares \u00e0 reserva. Por exemplo, pequeno-almo\u00e7o, estacionamento, spa, transfer, restaurante ou atividades locais.<\/p><p>Em resumo: o *upselling* melhora a reserva principal; o *cross-selling* adiciona servi\u00e7os em torno dessa reserva.<\/p><p><!-- notionvc: 1b7c0843-d91f-4389-86ed-30eabbd746f8 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37b75fd elementor-widget elementor-widget-heading\" data-id=\"37b75fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos de upselling hoteleiro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7becb elementor-widget elementor-widget-text-editor\" data-id=\"0b7becb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alguns exemplos claros de *upselling* em hot\u00e9is s\u00e3o:<\/p><ul><li>Upgrade de quarto standard para superior.<\/li><li>Quarto com melhores vistas.<\/li><li>Quarto com terra\u00e7o ou varanda.<\/li><li>Categoria premium com mais espa\u00e7o.<\/li><li>Late check-out premium.<\/li><li>Check-in antecipado sujeito a disponibilidade.<\/li><li>Pacote com melhores condi\u00e7\u00f5es ou comodidades superiores.<\/li><\/ul><p>O 'upselling' funciona especialmente bem quando o valor diferencial \u00e9 vis\u00edvel e f\u00e1cil de entender. Se o h\u00f3spede v\u00ea claramente que ganha mais espa\u00e7o, melhores vistas, mais conforto, a decis\u00e3o torna-se mais simples.<\/p><p><!-- notionvc: 7ee9e1a4-7a8f-4ef7-9478-51de5088078b --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71decd8 elementor-widget elementor-widget-heading\" data-id=\"71decd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos de cross-selling hoteleiro:\n\n*   **Oferta de upgrades de quarto:** Sugerir um quarto superior, com vista para o mar ou uma suite, por um pequeno custo adicional.\n*   **Venda de pacotes:** Criar pacotes que incluam o alojamento com outros servi\u00e7os, como pequeno-almo\u00e7o, jantar, spa ou bilhetes para atra\u00e7\u00f5es locais.\n*   **Servi\u00e7os de spa e bem-estar:** Promover tratamentos de spa, massagens ou acesso a \u00e1reas exclusivas do spa.\n*   **Restaurantes e bares:** Oferecer descontos ou menus especiais em restaurantes e bares do hotel.\n*   **Servi\u00e7os adicionais:** Oferecer transporte do aeroporto, aluguer de carro, excurs\u00f5es, bilhetes para eventos ou passeios tur\u00edsticos.\n*   **Souvenirs e produtos locais:** Vender produtos relacionados com o hotel ou com a regi\u00e3o, como lembran\u00e7as, vinhos ou artesanato local.\n*   **Servi\u00e7os personalizados:** Oferecer servi\u00e7os como cesto de boas-vindas personalizado, florista ou organiza\u00e7\u00e3o de eventos especiais.\n*   **Programas de fidelidade:** Promover programas de fidelidade que ofere\u00e7am benef\u00edcios exclusivos ou descontos em futuras estadias ou servi\u00e7os.\n*   **Venda de experi\u00eancias:** Oferecer experi\u00eancias \u00fanicas, como aulas de culin\u00e1ria, degusta\u00e7\u00e3o de vinhos ou atividades desportivas.\n*   **Cross-selling entre departamentos:** Se o hotel tiver um centro de confer\u00eancias, pode-se sugerir alojamento aos participantes de eventos. Se tiver um campo de golfe, pode-se oferecer descontos nos quartos aos golfistas.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3bf00 elementor-widget elementor-widget-text-editor\" data-id=\"9c3bf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O cross-selling foca-se em servi\u00e7os adicionais. Alguns exemplos comuns s\u00e3o:<\/p><ul><li>Pequeno-almo\u00e7o.<\/li><li>Estacionamento.<\/li><li>Spa ou tratamentos.<\/li><li>Transfer desde o aeroporto ou esta\u00e7\u00e3o.<\/li><li>Restaurante.<\/li><li>Atividades e experi\u00eancias locais.<\/li><li>Aluguer de bicicletas.<\/li><li>Comodidades especiais.<\/li><li>Servi\u00e7os familiares como ber\u00e7o ou cama extra.<\/li><\/ul><p>O objetivo aqui n\u00e3o \u00e9 mudar o quarto, mas sim completar a estadia com servi\u00e7os \u00fateis para o h\u00f3spede.<\/p><p><!-- notionvc: 60a484e4-902c-48d2-b598-8e132239e535 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6679f1a elementor-widget elementor-widget-heading\" data-id=\"6679f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porqu\u00ea estas estrat\u00e9gias funcionam quando usadas com crit\u00e9rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec54c4f elementor-widget elementor-widget-text-editor\" data-id=\"ec54c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O *upselling* e o *cross-selling* funcionam quando a oferta faz sentido para o h\u00f3spede. Se uma fam\u00edlia chega de carro, oferecer estacionamento ou uma cama extra pode ser \u00fatil. Se um casal reserva uma escapadinha de fim de semana, um *upgrade* ou acesso ao spa pode melhorar a experi\u00eancia. Se um h\u00f3spede em viagem de neg\u00f3cios chega tarde e parte cedo, talvez n\u00e3o fa\u00e7a sentido oferecer-lhe uma experi\u00eancia longa, mas sim um pequeno-almo\u00e7o r\u00e1pido ou um *late check-out*, caso necessite.<\/p><p>Para o hotel, estas estrat\u00e9gias podem melhorar o ADR, a receita auxiliar e a receita por h\u00f3spede. Para o cliente, podem proporcionar conveni\u00eancia, poupan\u00e7a de tempo ou uma experi\u00eancia mais completa. O equil\u00edbrio reside em oferecer o certo, na altura certa e com condi\u00e7\u00f5es claras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcafac elementor-widget elementor-widget-heading\" data-id=\"3dcafac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quando oferecer upselling e cross-selling durante a jornada do h\u00f3spede<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be9dfd elementor-widget elementor-widget-text-editor\" data-id=\"4be9dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nem todos os extras devem ser oferecidos no mesmo momento. A jornada do cliente do h\u00f3spede tem v\u00e1rias fases: reserva, pr\u00e9-check-in, chegada, estadia e partida. Cada fase permite oferecer servi\u00e7os distintos.<\/p><p>Antes da chegada, funcionam melhor os extras que ajudam no planeamento. Durante o check-in, as ofertas devem ser breves e relevantes. Durante a estadia, as recomenda\u00e7\u00f5es podem ser mais contextuais: clima, lota\u00e7\u00e3o, hor\u00e1rios, interesses ou necessidades detetadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bbc25 elementor-widget elementor-widget-heading\" data-id=\"c0bbc25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Antes da chegada: servi\u00e7os que ajudam a planear melhor a estadia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1b059 elementor-widget elementor-widget-text-editor\" data-id=\"4c1b059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de chegar, o h\u00f3spede est\u00e1 a organizar a sua viagem. Por isso, encaixam bem servi\u00e7os como estacionamento, pequeno-almo\u00e7o, transfer, check-in antecipado, upgrades, spa com reserva pr\u00e9via ou servi\u00e7os familiares.<\/p><p>Este momento pode ser integrado no pr\u00e9-check-in, desde que a oferta n\u00e3o interrompa o processo principal. Por exemplo, se o h\u00f3spede preencher os seus dados antes de chegar, pode ver uma breve sele\u00e7\u00e3o de extras relevantes: lugar de estacionamento, pequeno-almo\u00e7o ou upgrade dispon\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a1668 elementor-widget elementor-widget-heading\" data-id=\"f7a1668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Durante o check-in: ofertas breves e relevantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-864a182 elementor-widget elementor-widget-text-editor\" data-id=\"864a182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na rece\u00e7\u00e3o, o h\u00f3spede geralmente quer uma rece\u00e7\u00e3o r\u00e1pida. Por isso, n\u00e3o conv\u00e9m alongar o check-in com demasiadas op\u00e7\u00f5es. Neste momento encaixam ofertas muito concretas: upgrade de \u00faltima disponibilidade, pequeno-almo\u00e7o se n\u00e3o o contratou, late check-out ou parqueamento se n\u00e3o o adicionou antes.<\/p><p>A conversa deve ser natural e breve. Se o h\u00f3spede mostrar interesse, explica-se. Caso contr\u00e1rio, continua-se com as boas-vindas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb0716 elementor-widget elementor-widget-heading\" data-id=\"6fb0716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Durante a estadia: recomenda\u00e7\u00f5es contextuais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acafcc5 elementor-widget elementor-widget-text-editor\" data-id=\"acafcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante a estadia, o h\u00f3spede j\u00e1 conhece o hotel e pode estar mais recetivo a recomenda\u00e7\u00f5es: restaurante, spa, atividades, experi\u00eancias locais, servi\u00e7o de quartos ou servi\u00e7os associados ao clima e ao momento.<\/p><p>Por exemplo, se chover, pode fazer mais sentido oferecer spa ou restaurante. Se o tempo estiver bom, uma experi\u00eancia local ou aluguer de bicicletas pode encaixar melhor. A chave \u00e9 que a recomenda\u00e7\u00e3o pare\u00e7a \u00fatil, n\u00e3o uma promo\u00e7\u00e3o gen\u00e9rica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05171ef elementor-widget elementor-widget-heading\" data-id=\"05171ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que servi\u00e7os costumam converter melhor em hot\u00e9is<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d1eb6 elementor-widget elementor-widget-text-editor\" data-id=\"79d1eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o existe uma lista universal, mas alguns servi\u00e7os tendem a funcionar melhor porque s\u00e3o f\u00e1ceis de entender, agregam valor claro e resolvem necessidades comuns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b01b420 elementor-widget elementor-widget-heading\" data-id=\"b01b420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upgrade de quarto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e29a7f elementor-widget elementor-widget-text-editor\" data-id=\"3e29a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O upgrade funciona quando o h\u00f3spede percebe uma melhoria clara: melhores vistas, mais espa\u00e7o, terra\u00e7o, banheira, melhor localiza\u00e7\u00e3o ou comodidades superiores. Para converter melhor, conv\u00e9m mostrar fotos, explicar a diferen\u00e7a e deixar o pre\u00e7o claro.<\/p><p>Um upgrade amb\u00edguo (\u201cquarto superior\u201d) gera menos interesse do que uma melhoria concreta (\u201cmais espa\u00e7o e terra\u00e7o privado\u201d). Quanto mais vis\u00edvel for o valor, mais f\u00e1cil ser\u00e1 que o h\u00f3spede o aceite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8fdcc elementor-widget elementor-widget-heading\" data-id=\"be8fdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pequeno-almo\u00e7o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1771301 elementor-widget elementor-widget-text-editor\" data-id=\"1771301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O pequeno-almo\u00e7o \u00e9 um dos extras de cross-selling mais simples. \u00c9 f\u00e1cil de entender, tem utilidade di\u00e1ria e raramente requer uma explica\u00e7\u00e3o complexa.<\/p><p>Para o vender bem, conv\u00e9m mostrar hor\u00e1rio, pre\u00e7o, tipo de pequeno-almo\u00e7o e vantagem de o contratar antes, se existir. Tamb\u00e9m \u00e9 importante esclarecer condi\u00e7\u00f5es para crian\u00e7as, dietas especiais ou lota\u00e7\u00e3o, se aplic\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb7921 elementor-widget elementor-widget-heading\" data-id=\"fdb7921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estacionamento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632ae54 elementor-widget elementor-widget-text-editor\" data-id=\"632ae54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O estacionamento torna-se vantajoso quando resolve uma preocupa\u00e7\u00e3o real: hot\u00e9is em cidades, zonas tur\u00edsticas, destinos com estacionamento limitado ou h\u00f3spedes que chegam de carro.<\/p><p>A informa\u00e7\u00e3o deve ser transparente: pre\u00e7o, lugares limitados, necessidade de reserva pr\u00e9via, tipo de acesso, se \u00e9 coberto ou descoberto e dist\u00e2ncia at\u00e9 ao hotel se n\u00e3o estiver no pr\u00f3prio edif\u00edcio. Um parque de estacionamento mal explicado gera chamadas, d\u00favidas e reclama\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b85fa elementor-widget elementor-widget-heading\" data-id=\"d7b85fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spa, bem-estar e experi\u00eancias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0806763 elementor-widget elementor-widget-text-editor\" data-id=\"0806763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spa, tratamentos, bem-estar e experi\u00eancias funcionam bem quando t\u00eam lota\u00e7\u00e3o ou agenda limitada. Oferec\u00ea-los com anteced\u00eancia permite ao h\u00f3spede reservar hor\u00e1rio e ao hotel organizar melhor a opera\u00e7\u00e3o.<\/p><p>A condi\u00e7\u00e3o chave \u00e9 comunicar a disponibilidade e as regras: se est\u00e1 inclu\u00eddo, se tem suplemento, se requer reserva, se h\u00e1 hor\u00e1rios concretos ou se depende de ocupa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2136396 elementor-widget elementor-widget-heading\" data-id=\"2136396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Late check-out e early check-in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910ca90 elementor-widget elementor-widget-text-editor\" data-id=\"910ca90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e3o servi\u00e7os muito atrativos porque ligam diretamente \u00e0 conveni\u00eancia da viagem. O problema \u00e9 que podem gerar expectativas falsas se forem mal comunicados.<\/p><p>Conv\u00e9m diferenciar tr\u00eas coisas: pedido, confirma\u00e7\u00e3o e pagamento. N\u00e3o \u00e9 o mesmo \u201csolicitar early check-in\u201d do que \u201cter early check-in confirmado\u201d. Se depende de disponibilidade, tem de ficar claro desde a primeira mensagem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0592e3 elementor-widget elementor-widget-heading\" data-id=\"d0592e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como personalizar a oferta consoante o tipo de h\u00f3spede<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f3167 elementor-widget elementor-widget-text-editor\" data-id=\"f6f3167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oferecer o mesmo a todos tende a reduzir a convers\u00e3o e pode gerar ru\u00eddo. A personaliza\u00e7\u00e3o n\u00e3o tem de ser complexa; pode come\u00e7ar com segmentos simples:<\/p><ul><li>Neg\u00f3cios.<\/li><li>Casal.<\/li><li>Fam\u00edlia.<\/li><li>H\u00f3spede repetidor.<\/li><li>Estadia longa.<\/li><li>Reserva atrav\u00e9s de uma OTA vs. reserva direta.<\/li><li>Chegada tardia.<\/li><\/ul><p>O objetivo \u00e9 que cada h\u00f3spede receba poucos extras, mas relevantes.<\/p><p><!-- notionvc: 3bb058bb-1c1c-486e-b20f-6de2536a0fa5 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db84658 elementor-widget elementor-widget-heading\" data-id=\"db84658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos de ofertas por perfil<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2972d22 elementor-widget elementor-widget-text-editor\" data-id=\"2972d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Neg\u00f3cios<\/strong>pequeno-almo\u00e7o r\u00e1pido, late check-out, estacionamento ou check-out \u00e1gil.<\/li><li><strong>Casal<\/strong>: upgrade, spa, jantar, surpresa especial ou quarto com vista.<\/li><li><strong>Fam\u00edlia<\/strong>: ber\u00e7o, cama extra, estacionamento, comodidades para crian\u00e7as ou pequeno-almo\u00e7o familiar.<\/li><li><strong>Repetidor<\/strong>Servi\u00e7o que j\u00e1 contratou antes ou prefer\u00eancia registada.<\/li><li><strong>Longa estadia<\/strong>lavandaria, estacionamento, pequeno-almo\u00e7o ou servi\u00e7os recorrentes.<\/li><li><strong>Chegada tardia<\/strong>transfer\u00eancia, instru\u00e7\u00f5es de acesso, ceia ligeira ou check-in simplificado.<\/li><\/ul><p>A personaliza\u00e7\u00e3o melhora quando a oferta parece pensada para a situa\u00e7\u00e3o concreta do h\u00f3spede.<\/p><p><!-- notionvc: 8f4947d0-d6a7-4c41-bdf9-5e7aa34ecc4f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280c51e elementor-widget elementor-widget-heading\" data-id=\"280c51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como usar os dados do PMS para vender melhor sem parecer invasivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a669e2 elementor-widget elementor-widget-text-editor\" data-id=\"4a669e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O PMS pode ajudar a melhorar as vendas, uma vez que centraliza informa\u00e7\u00f5es \u00fateis: hist\u00f3rico de reservas, prefer\u00eancias, consumos anteriores, tipo de quarto, canal, dura\u00e7\u00e3o da estadia, n\u00famero de h\u00f3spedes e hora prevista de chegada.<\/p><p>O segredo \u00e9 utilizar esses dados com prud\u00eancia. Personalizar n\u00e3o significa mostrar ao h\u00f3spede que sabes demasiado sobre ele. Significa oferecer-lhe algo que provavelmente lhe ser\u00e1 \u00fatil.<\/p><p>Por exemplo, se um h\u00f3spede contratou estacionamento numa estadia anterior, pode voltar a oferec\u00ea-lo de forma simples. N\u00e3o \u00e9 preciso dizer \u201ccomo da outra vez\u201d. Basta mostr\u00e1-lo como uma op\u00e7\u00e3o relevante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7ffbf elementor-widget elementor-widget-heading\" data-id=\"7b7ffbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Que dados ajudam a decidir o que oferecer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97dda9f elementor-widget elementor-widget-text-editor\" data-id=\"97dda9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os dados mais \u00fateis costumam ser:<\/p><ul><li>Tipo de quarto.<\/li><li>N\u00famero de h\u00f3spedes.<\/li><li>Dura\u00e7\u00e3o da estadia.<\/li><li>Canal de reserva.<\/li><li>Hora estimada de chegada.<\/li><li>Motivo prov\u00e1vel da viagem.<\/li><li>Hist\u00f3rico de reserv\na.<\/li><li>Prefer\u00eancias registadas.<\/li><li>Figurantes contratados anteriormente.<\/li><li>Estadia individual, a dois, em fam\u00edlia ou em grupo.<\/li><\/ul><p>Com estes dados, o hotel pode passar de uma oferta gen\u00e9rica para uma oferta mais personalizada.<\/p><p><!-- notionvc: e428e5ba-3652-4681-aead-a0ed9907652d --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d03adf elementor-widget elementor-widget-heading\" data-id=\"3d03adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automa\u00e7\u00e3o: como vender extras sem sobrecarregar a rece\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e75eca8 elementor-widget elementor-widget-text-editor\" data-id=\"e75eca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma estrat\u00e9gia de upselling e cross-selling n\u00e3o deve depender de que a rece\u00e7\u00e3o se lembre de oferecer cada extra manualmente. Parte do processo pode ser automatizada antes da chegada atrav\u00e9s de pr\u00e9-check-in, emails ou fluxos configurados a partir do PMS.<\/p><p>Solu\u00e7\u00f5es como <strong>POK<\/strong> permitem apresentar servi\u00e7os adicionais no \u00e2mbito do pr\u00e9-check-in de forma visual e orientada. Desta forma, o h\u00f3spede pode preencher os seus dados e, no mesmo processo, adicionar servi\u00e7os relevantes, como pequeno-almo\u00e7o, estacionamento, upgrade ou transporte.<\/p><p>Depois, se o h\u00f3spede n\u00e3o comprar antes da chegada, a rece\u00e7\u00e3o pode recuperar oportunidades durante o check-in presencial, desde que continuem a ser relevantes e n\u00e3o interrompam a rece\u00e7\u00e3o.<\/p><p><!-- notionvc: 6a8913d8-690f-415b-8c15-5b61b137ab42 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fdfd0 elementor-widget elementor-widget-heading\" data-id=\"28fdfd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O que conv\u00e9m automatizar e o que conv\u00e9m deixar para a rece\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7629598 elementor-widget elementor-widget-text-editor\" data-id=\"7629598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 conveniente automatizar extras simples, claros e f\u00e1ceis de decidir:<\/p><ul><li>Pequeno-almo\u00e7o.<\/li><li>Estacionamento.<\/li><li>Transfer\u00eancia.<\/li><li>Melhoria visual.<\/li><li>Check-in antecipado sujeito a disponibilidade.<\/li><li>Servi\u00e7os familiares simples.<\/li><\/ul><p>Em contrapartida, conv\u00e9m deixar na rece\u00e7\u00e3o os servi\u00e7os que requerem explica\u00e7\u00e3o, contexto ou disponibilidade de \u00faltima hora: upgrades especiais, experi\u00eancias locais, recomenda\u00e7\u00f5es de restaurante, pacotes complexos ou servi\u00e7os condicionados pelo clima e ocupa\u00e7\u00e3o.<\/p><p>O equil\u00edbrio correto combina automa\u00e7\u00e3o e toque humano.<\/p><p><!-- notionvc: c52deb9c-eb53-4ec6-aebe-3d740bb03188 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-407a169 elementor-widget elementor-widget-heading\" data-id=\"407a169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como evitar que o *upselling* pare\u00e7a press\u00e3o comercial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e11166 elementor-widget elementor-widget-text-editor\" data-id=\"5e11166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O h\u00f3spede n\u00e3o deve sentir que tudo s\u00e3o suplementos. Para evitar isso, aplique regras simples:<\/p><ul><li>Oferece poucas op\u00e7\u00f5es.<\/li><li>Prioriza servi\u00e7os relevantes.<\/li><li>Mostra um pre\u00e7o claro.<\/li><li>Explica as condi\u00e7\u00f5es.<\/li><li>N\u00e3o insistas demasiado.<\/li><li>Evita repetir a mesma oferta em todos os canais.<\/li><li>Deixa sempre uma sa\u00edda f\u00e1cil.<\/li><\/ul><p>A venda deve acompanhar a experi\u00eancia, n\u00e3o incomod\u00e1-la. Se o h\u00f3spede percebe utilidade, a oferta soma. Se percebe press\u00e3o, subtrai.<\/p><p><!-- notionvc: 34b516f4-214c-48e6-8bd8-840bd2c1d8c1 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c113b89 elementor-widget elementor-widget-heading\" data-id=\"c113b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sinais de que est\u00e1 a vender em excesso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad2eea elementor-widget elementor-widget-text-editor\" data-id=\"8ad2eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alguns sinais de fric\u00e7\u00e3o s\u00e3o claros: abandono do pr\u00e9-check-in, queixas por mensagens, baixa convers\u00e3o, d\u00favidas repetidas, rece\u00e7\u00e3o a ter de explicar demasiado ou coment\u00e1rios do tipo \u201ctudo se cobra \u00e0 parte\u201d.<\/p><p>Se ocorrer, n\u00e3o significa que o upselling n\u00e3o funcione. Significa que \u00e9 preciso rever o volume, a relev\u00e2ncia, a clareza e o momento da oferta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e25ec88 elementor-widget elementor-widget-heading\" data-id=\"e25ec88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas para medir se a sua estrat\u00e9gia funciona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7155d elementor-widget elementor-widget-text-editor\" data-id=\"3e7155d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para saber se o upselling e o cross-selling est\u00e3o a funcionar, \u00e9 aconselh\u00e1vel avaliar a situa\u00e7\u00e3o atrav\u00e9s de indicadores simples:<\/p><ul><li>Convers\u00e3o por extra.<\/li><li>Rendimentos auxiliares por reserva.<\/li><li>Receitas por h\u00f3spede.<\/li><li>Taxa de aceita\u00e7\u00e3o no pr\u00e9-check-in.<\/li><li>Vendas recuperadas na rece\u00e7\u00e3o.<\/li><li>Cancelamento de extras.<\/li><li>Queixas ou d\u00favidas relacionadas com condi\u00e7\u00f5es.<\/li><li>Desist\u00eancia do pr\u00e9-check-in se as ofertas estiverem em curso.<\/li><\/ul><p>Estas m\u00e9tricas ajudam a decidir o que manter, o que retirar e o que mover para outro momento da jornada.<\/p><p><!-- notionvc: e7ad46bb-d24c-46fe-973b-69114007ee83 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c434b elementor-widget elementor-widget-heading\" data-id=\"55c434b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um plano simples para come\u00e7ar em 30 dias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfcd0d elementor-widget elementor-widget-text-editor\" data-id=\"bcfcd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um plano realista para come\u00e7ar poderia ser:<\/p><p><strong>Semana 1: selecionar os extras<\/strong><\/p><p>Escolha 5 servi\u00e7os com potencial: pequeno-almo\u00e7o, estacionamento, upgrade, late check-out, spa ou transfer, de acordo com o seu hotel.<\/p><p><strong>Semana 2: definir perfis e condi\u00e7\u00f5es<\/strong><\/p><p>Decida que extra se adequa a cada tipo de h\u00f3spede e redija condi\u00e7\u00f5es claras: pre\u00e7o, disponibilidade, hor\u00e1rios e restri\u00e7\u00f5es.<\/p><p><strong>Semana 3: preparar mensagens e configurar pr\u00e9-venda<\/strong><\/p><p>Inclua os extras no pr\u00e9-check-in, e-mails ou no fluxo definido pelo PMS. Priorize a clareza e evite sobrecarregar com demasiadas op\u00e7\u00f5es.<\/p><p><strong>Semana 4: formar a linha de rece\u00e7\u00e3o e medir<\/strong><\/p><p>Explica o que \u00e9 oferecido, quando, como tirar d\u00favidas e que extras podem ser recuperados no balc\u00e3o. Mede convers\u00e3o, receita e atrito.<\/p><p>Ap\u00f3s 30 dias, fa\u00e7a ajustes: elimine o que n\u00e3o gera convers\u00f5es, melhore o que suscita d\u00favidas e reforce o que acrescenta valor.<\/p><p><!-- notionvc: 7df2e47f-07e0-4a8a-8bd3-6c341192da65 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70d37f elementor-widget elementor-widget-heading\" data-id=\"c70d37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perguntas frequentes sobre upselling e cross-selling em hot\u00e9is<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78e397 elementor-widget elementor-widget-n-accordion\" data-id=\"c78e397\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Acorde\u00e3o. Abrir liga\u00e7\u00f5es com Enter ou Espa\u00e7o, fechar com Escape e navegar com Setas\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2090\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2090\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> A diferen\u00e7a entre *upselling* e *cross-selling* em hot\u00e9is reside na forma como cada t\u00e9cnica visa aumentar o valor de cada reserva.\n\n*   **Upselling:** O *upselling* foca-se em convencer o cliente a escolher um produto ou servi\u00e7o de maior valor dentro da mesma categoria. No contexto hoteleiro, o *upselling* ocorre frequentemente na reserva de um quarto. Por exemplo, um cliente que pretende reservar um quarto standard \u00e9 convidado a optar por um quarto superior, um quarto com vista mar ou uma suite, que oferecem comodidades adicionais ou uma melhor experi\u00eancia, a um pre\u00e7o mais elevado. A ideia \u00e9 \"atualizar\" a escolha inicial do cliente para uma op\u00e7\u00e3o mais luxuosa ou com mais funcionalidades.\n\n*   **Cross-selling:** O *cross-selling*, por outro lado, consiste em sugerir ao cliente produtos ou servi\u00e7os adicionais e complementares \u00e0 sua compra inicial. Estes s\u00e3o, geralmente, de categorias diferentes. No sector hoteleiro, ap\u00f3s o cliente ter reservado o seu quarto, o hotel pode praticar *cross-selling* ao oferecer, por exemplo:\n    *   Um pacote de spa.\n    *   Um jantar num restaurante especializado do hotel.\n    *   Bilhetes para uma atra\u00e7\u00e3o tur\u00edstica local.\n    *   Servi\u00e7os de transporte do aeroporto.\n    *   Um upgrade para o servi\u00e7o de pequeno-almo\u00e7o.\n    *   Aluguer de carro.\n\n**Em resumo:**\n\n*   **Upselling:** \u00c9 oferecer uma vers\u00e3o *melhor* (mais cara e com mais benef\u00edcios) do mesmo produto\/servi\u00e7o que o cliente j\u00e1 est\u00e1 a considerar. (Ex: Quarto standard -&gt; Quarto superior)\n*   **Cross-selling:** \u00c9 oferecer produtos\/servi\u00e7os *diferentes* e complementares ao que o cliente j\u00e1 comprou. (Ex: Reserva de quarto -&gt; Reserva de spa)\n\nAmbas as t\u00e9cnicas s\u00e3o cruciais para maximizar a receita e melhorar a experi\u00eancia do cliente, desde que sejam implementadas de forma atenciosa e com foco nas necessidades e desejos do h\u00f3spede. <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2090\" class=\"elementor-element elementor-element-d1865a3 e-con-full e-flex e-con e-child\" data-id=\"d1865a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b6e54 elementor-widget elementor-widget-text-editor\" data-id=\"c5b6e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O upselling melhora a reserva existente, por exemplo, oferecendo um quarto superior, melhores vistas ou check-out tardio. O cross-selling acrescenta servi\u00e7os complementares, como pequeno-almo\u00e7o, estacionamento, spa, transporte ou restaurante. Em resumo: o upselling melhora o que o h\u00f3spede j\u00e1 adquiriu; o cross-selling acrescenta servi\u00e7os relacionados com a estadia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2091\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2091\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Que exemplos de *upselling* funcionam melhor em hot\u00e9is? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2091\" class=\"elementor-element elementor-element-67a95f8 e-con-full e-flex e-con e-child\" data-id=\"67a95f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c196ca elementor-widget elementor-widget-text-editor\" data-id=\"2c196ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Normalmente, os upgrades de quarto, melhores vistas, categoria superior, quarto com terra\u00e7o, check-in antecipado e check-out tardio funcionam bem se forem bem comunicados. A chave \u00e9 que o h\u00f3spede compreenda rapidamente que melhoria obt\u00e9m e que condi\u00e7\u00f5es se aplicam, especialmente se depender de disponibilidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2092\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2092\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Que servi\u00e7os s\u00e3o adequados para a venda cruzada no setor hoteleiro? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2092\" class=\"elementor-element elementor-element-ff3998f e-con-full e-flex e-con e-child\" data-id=\"ff3998f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da990bd elementor-widget elementor-widget-text-editor\" data-id=\"da990bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os servi\u00e7os mais comuns s\u00e3o pequeno-almo\u00e7o, estacionamento, spa, transferes, restaurante, atividades, experi\u00eancias locais, aluguer de bicicletas, comodidades especiais e servi\u00e7os familiares. Funcionam melhor quando resolvem uma necessidade real do h\u00f3spede e s\u00e3o apresentados com pre\u00e7o, hor\u00e1rios e condi\u00e7\u00f5es claras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2093\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2093\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quando conv\u00e9m oferecer extras ao h\u00f3spede? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2093\" class=\"elementor-element elementor-element-5fb9129 e-con-full e-flex e-con e-child\" data-id=\"5fb9129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1321fd elementor-widget elementor-widget-text-editor\" data-id=\"a1321fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depende do extra. Antes da chegada funcionam bem servi\u00e7os que ajudam a planear, como estacionamento, pequeno-almo\u00e7o, transfer ou upgrade. No check-in conv\u00eam ofertas breves e relevantes. Durante a estadia encaixam recomenda\u00e7\u00f5es contextuais: restaurante, spa, atividades ou experi\u00eancias consoante o clima, a ocupa\u00e7\u00e3o e o perfil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2094\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2094\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Como evitar que o h\u00f3spede se sinta pressionado? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2094\" class=\"elementor-element elementor-element-68a0d00 e-con-full e-flex e-con e-child\" data-id=\"68a0d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7071ee elementor-widget elementor-widget-text-editor\" data-id=\"a7071ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oferece poucas op\u00e7\u00f5es, relevantes e bem explicadas. Mostra pre\u00e7o claro, condi\u00e7\u00f5es vis\u00edveis e evita insistir demasiado ou repetir a mesma oferta em v\u00e1rios canais. O h\u00f3spede deve sentir que a proposta melhora a sua estadia, n\u00e3o que o hotel tenta vender-lhe suplementos em cada contacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2095\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2095\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Como \u00e9 que um PMS ajuda no upsell hoteleiro? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2095\" class=\"elementor-element elementor-element-2da38b4 e-con-full e-flex e-con e-child\" data-id=\"2da38b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84d55b5 elementor-widget elementor-widget-text-editor\" data-id=\"84d55b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O PMS ajuda a utilizar dados de reserva, hist\u00f3rico, prefer\u00eancias, canal, dura\u00e7\u00e3o da estadia e consumos anteriores para oferecer servi\u00e7os mais relevantes. Permite tamb\u00e9m medir quais extras vendem melhor e em que momento. Bem utilizado, ajuda a vender com mais crit\u00e9rio e menos improviso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2096\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2096\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Que m\u00e9tricas servem para medir o upselling e o cross-selling? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2096\" class=\"elementor-element elementor-element-81a9090 e-con-full e-flex e-con e-child\" data-id=\"81a9090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e48378 elementor-widget elementor-widget-text-editor\" data-id=\"3e48378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As m\u00e9tricas b\u00e1sicas s\u00e3o convers\u00e3o por extra, receitas auxiliares por reserva, receitas por h\u00f3spede, vendas pr\u00e9-check-in, vendas recuperadas na rece\u00e7\u00e3o, cancela\u00e7\u00f5es de extras e reclama\u00e7\u00f5es ou d\u00favidas relacionadas com condi\u00e7\u00f5es. Com estes dados, pode ajustar ofertas, mensagens e momentos sem depender da intui\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a546121 elementor-widget elementor-widget-heading\" data-id=\"2a546121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tamb\u00e9m pode estar interessado em<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c91303a meta-visibility-show title_position_default title_hover_border_default title-default img_hover_animation_default meta_position_default grid-hover-overlay-type-always tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"4c91303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout4-main\"\n\t\t\t id=\"rt-tpg-container-1735002095\"\n\t\t\t data-layout=\"grid-layout4\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper'>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout4 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"11717\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"11717\" href=\"https:\/\/leanhotelsystem.com\/pt\/mantenimiento-preventivo-hoteles\/\" class=\"tpg-post-link\" target=\"_self\">\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/mantenimeinto-preventivo-hotel-768x512.webp\"\n\t\t\t\t\t\t\t class=\"rt-img-responsive\"\n\t\t\t\t\t\t\t width=\"768\"\n\t\t\t\t\t\t\t height=\"512\"\n\t\t\t\t\t\t\t alt=\"manuten\u00e7\u00e3o preventiva hotel\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t\t\t<div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"11717\" href=\"https:\/\/leanhotelsystem.com\/pt\/mantenimiento-preventivo-hoteles\/\" class=\"tpg-post-link\" target=\"_self\">Manuten\u00e7\u00e3o preventiva em hot\u00e9is: como organiz\u00e1-la a partir da opera\u00e7\u00e3o di\u00e1ria<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class=\"date\">\n\t\t\t\t<i class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/pt\/2026\/07\/20\/\">\n\t\t\t\t\t20 de julho de 2026\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"11706\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"11706\" href=\"https:\/\/leanhotelsystem.com\/pt\/channel-manager-motor-de-reservas\/\" class=\"tpg-post-link\" target=\"_self\">\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/07\/channle-manager-como-gestionarlo-768x512.webp\"\n\t\t\t\t\t\t\t class=\"rt-img-responsive\"\n\t\t\t\t\t\t\t width=\"768\"\n\t\t\t\t\t\t\t height=\"512\"\n\t\t\t\t\t\t\t alt=\"Gestor de canais: como geri-lo\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t\t\t<div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"11706\" href=\"https:\/\/leanhotelsystem.com\/pt\/channel-manager-motor-de-reservas\/\" class=\"tpg-post-link\" target=\"_self\">Gestor de canais e motor de reservas: o que faz cada um e porque devem trabalhar ligados<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class=\"date\">\n\t\t\t\t<i class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/pt\/2026\/07\/13\/\">\n\t\t\t\t\t13 de julho de 2026\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-4 rt-col-sm-6 rt-col-xs-12 default rt-grid-item\" data-id=\"11545\">\n\t<div class=\"rt-holder tpg-post-holder\">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"11545\" href=\"https:\/\/leanhotelsystem.com\/pt\/errores-habituales-al-configurar-un-pms-en-hoteles-y-como-evitarlos\/\" class=\"tpg-post-link\" target=\"_self\">\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2026\/06\/\u00bfQue-permisos-deberia-tener-recepcion-en-el-PMS-768x512.webp\"\n\t\t\t\t\t\t\t class=\"rt-img-responsive\"\n\t\t\t\t\t\t\t width=\"768\"\n\t\t\t\t\t\t\t height=\"512\"\n\t\t\t\t\t\t\t alt=\"Que permiss\u00f5es a rece\u00e7\u00e3o deve ter no PMS\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t\t\t<div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"11545\" href=\"https:\/\/leanhotelsystem.com\/pt\/errores-habituales-al-configurar-un-pms-en-hoteles-y-como-evitarlos\/\" class=\"tpg-post-link\" target=\"_self\">Erros comuns na configura\u00e7\u00e3o de um PMS em hot\u00e9is e como evit\u00e1-los<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t\t\t<span class=\"date\">\n\t\t\t\t<i class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/pt\/2026\/06\/24\/\">\n\t\t\t\t\t24 de junho de 2026\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eca758 e-grid e-con-full e-con e-child\" data-id=\"9eca758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5b8f2f hfe-post-info-layout-inline elementor-widget elementor-widget-post-info-widget\" data-id=\"7d5b8f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"hfe-post-info-inline hfe-post-info-items hfe-post-info\">\n\t\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-191a4c3 hfe-post-info-inline-item\" itemprop=\"datePublished\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/pt\/2026\/06\/24\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-date\">\n\t\t\t\n\t\t\t\t\t\t\t24 de junho de 2026\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-da36491 hfe-post-info-inline-item\" itemprop=\"author\"> \n\t\t\t\t\t\t\t<a href=\"https:\/\/leanhotelsystem.com\/pt\/author\/lean-hotel-system-seo\/\">\n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-author\">\n\t\t\t\n\t\t\t\t\t\t\tSistema hoteleiro Lean\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"hfe-post-info-item elementor-repeater-item-0b41359 hfe-post-info-inline-item\"> \n\t\t\t\n\t\t\t\t\t\t<span class=\"hfe-post-info-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"hfe-post-info-text hfe-post-info__item hfe-post-info__item--type-time\">\n\t\t\t\n\t\t\t\t\t\t\t14:52\t\t\t\t\t<\/span>\n\t\t\n\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc15284 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5fc15284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/lean-hotels-cars-management-systems\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Siga-nos no Linkedin e n\u00e3o perca nada!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29c8a4ca e-con-full e-flex e-con e-child\" data-id=\"29c8a4ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21897653 e-con-full e-flex e-con e-child\" data-id=\"21897653\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6acd85c4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6acd85c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-check\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 64h-48V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H160V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v52H48C21.49 64 0 85.49 0 112v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm-6 400H54a6 6 0 0 1-6-6V160h352v298a6 6 0 0 1-6 6zm-52.849-200.65L198.842 404.519c-4.705 4.667-12.303 4.637-16.971-.068l-75.091-75.699c-4.667-4.705-4.637-12.303.068-16.971l22.719-22.536c4.705-4.667 12.303-4.637 16.97.069l44.104 44.461 111.072-110.181c4.705-4.667 12.303-4.637 16.971.068l22.536 22.718c4.667 4.705 4.636 12.303-.069 16.97z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fa5f16 elementor-widget elementor-widget-heading\" data-id=\"62fa5f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PE\u00c7A A SUA DEMONSTRA\u00c7\u00c3O HOJE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240d3a43 elementor-widget elementor-widget-text-editor\" data-id=\"240d3a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubra como o Lean Hotel System pode transformar o seu neg\u00f3cio hoteleiro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d22876 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"20d22876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leanhotelsystem.com\/pt\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PE\u00c7A A SUA DEMONSTRA\u00c7\u00c3O GRATUITA!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-754cee25 e-con-full e-flex e-con e-child\" data-id=\"754cee25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59e52fed e-con-full e-flex e-con e-child\" data-id=\"59e52fed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2628fee elementor-widget elementor-widget-heading\" data-id=\"2628fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Artigos relacionados<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116b905b title_position_default title_hover_border_default title-default tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-grid-layout\" data-id=\"116b905b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-grid-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper clearfix grid-layout1-main\"\n\t\t\t id=\"rt-tpg-container-3156772481\"\n\t\t\t data-layout=\"grid-layout1\"\n\t\t\t data-grid-style=\"tpg-full-height\"\n\t\t\t data-sc-id=\"elementor\"\n\t\t\t data-el-settings=''\n\t\t\t data-el-query=''\n\t\t\t data-el-path=''\n\t\t>\n\t\t\t\t\t\t<div class='tpg-header-wrapper'>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div data-title=\"Loading ...\" class=\"rt-row rt-content-loader grid-layout1 grid-behaviour tpg-full-height grid_layout_wrapper\">\n\t\t\t\t<div class=\"rt-col-md-12 rt-col-sm-6 rt-col-xs-12 default rt-grid-item post-9398 post type-post status-publish format-standard has-post-thumbnail hentry category-hoteles-pequenos tag-lean-hotel-system\"        data-id=\"9398\">\n    <div class=\"rt-holder tpg-post-holder\">\n        <div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\n\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"9398\" href=\"https:\/\/leanhotelsystem.com\/pt\/puede-un-hotel-pequeno-aplicar-revenue-management-la-respuesta-es-si\/\" class=\"tpg-post-link\" target=\"_self\">Pode um pequeno hotel aplicar o Revenue Management? A resposta \u00e9 sim<\/a><\/h3><\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Upselling y cross selling en hoteles: c\u00f3mo aumentar ingresos sin empeorar la experiencia del hu\u00e9sped El upselling y el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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