{"id":7998,"date":"2025-04-23T13:48:16","date_gmt":"2025-04-23T13:48:16","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=7998"},"modified":"2025-12-09T19:20:46","modified_gmt":"2025-12-09T19:20:46","slug":"como-tirar-o-maximo-partido-das-ofertas-de-hoteis-estrategia-global-para-maximizar-as-reservas-e-a-rentabilidade","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/pt\/como-aprovechar-las-otas-en-hoteleria-estrategia-integral-para-maximizar-reservas-y-rentabilidad\/","title":{"rendered":"Como tirar partido das OTA no sector da hotelaria: uma estrat\u00e9gia global para maximizar as reservas e a rentabilidade"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7998\" class=\"elementor elementor-7998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468c075 e-flex e-con-boxed e-con e-parent\" data-id=\"468c075\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ffee8 elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"a0ffee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"P\u00e3o ralado\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/pt\"><span class=\"hfe-breadcrumbs-text\">In\u00edcio<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144f414 elementor-widget elementor-widget-heading\" data-id=\"144f414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como tirar partido das OTA no sector da hotelaria: uma estrat\u00e9gia global para maximizar as reservas e a rentabilidade<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddfd59 elementor-widget elementor-widget-text-editor\" data-id=\"7ddfd59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No ambiente digital atual, a visibilidade e a capacidade de atrair novas reservas s\u00e3o factores-chave para o sucesso de qualquer hotel, especialmente para os hot\u00e9is independentes ou de menor dimens\u00e3o. Neste contexto, as OTAs adquiriram um papel fundamental na estrat\u00e9gia de distribui\u00e7\u00e3o hoteleira. Saber como integr\u00e1-las de forma inteligente e eficiente pode fazer a diferen\u00e7a entre um hotel que simplesmente sobrevive e um que cresce de forma sustent\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca10c20 elementor-widget elementor-widget-image\" data-id=\"ca10c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-1024x681.webp\" class=\"attachment-large size-large wp-image-8000\" alt=\"hotel ota\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-1024x681.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-768x511.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-1536x1022.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-2048x1363.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/ota-hoteleria-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823c58f elementor-widget elementor-widget-heading\" data-id=\"823c58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma OTA e qual a sua import\u00e2ncia para os hot\u00e9is?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bd9f5 elementor-widget elementor-widget-text-editor\" data-id=\"f1bd9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As OTA, ou ag\u00eancias de viagens em linha, s\u00e3o plataformas digitais que actuam como intermedi\u00e1rias entre os viajantes e os estabelecimentos hoteleiros. A sua principal fun\u00e7\u00e3o \u00e9 facilitar aos utilizadores a pesquisa, compara\u00e7\u00e3o e reserva de alojamento, disponibilizando uma vasta gama de hot\u00e9is, apartamentos, pousadas e outros tipos de alojamento. Em troca desta visibilidade, as OTA recebem uma comiss\u00e3o por cada reserva confirmada.<\/p><p>Atualmente, estas plataformas tornaram-se um canal essencial para muitos hot\u00e9is, uma vez que lhes permitem chegar a um p\u00fablico vasto, diversificado e global, dif\u00edcil de alcan\u00e7ar atrav\u00e9s dos canais tradicionais de venda direta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adae44 elementor-widget elementor-widget-heading\" data-id=\"3adae44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diferen\u00e7a entre OTA e canal de venda direta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b05657 elementor-widget elementor-widget-text-editor\" data-id=\"2b05657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A principal diferen\u00e7a entre uma OTA e um canal de venda direta reside na intermedia\u00e7\u00e3o. Enquanto as reservas diretas s\u00e3o geridas pelo pr\u00f3prio hotel atrav\u00e9s do seu pr\u00f3prio s\u00edtio Web, telefone, correio eletr\u00f3nico ou outros meios, as OTA centralizam a oferta de v\u00e1rios alojamentos, facilitando o processo de pesquisa e reserva para o cliente, embora aplicando um custo adicional sob a forma de comiss\u00e3o.<\/p><p>Esta intermedia\u00e7\u00e3o oferece vantagens aos viajantes, que podem comparar diferentes op\u00e7\u00f5es num \u00fanico local, e aos hot\u00e9is, que podem aumentar a sua visibilidade e atrair potenciais clientes sem terem de investir fortemente em marketing digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a9563 elementor-widget elementor-widget-heading\" data-id=\"83a9563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principais plataformas OTA atualmente no mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f783535 elementor-widget elementor-widget-text-editor\" data-id=\"f783535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No mercado atual, existem v\u00e1rias OTAs com presen\u00e7a global e regional. Algumas das mais conhecidas s\u00e3o <em><strong><a href=\"http:\/\/Booking.com\">Booking.com<\/a><\/strong><\/em>, <em><strong>Expedia<\/strong><\/em>, <em><strong>Agoda<\/strong><\/em> y <em><strong>Airbnb<\/strong><\/em>cada uma com o seu pr\u00f3prio perfil de cliente e condi\u00e7\u00f5es de colabora\u00e7\u00e3o. Al\u00e9m disso, existem plataformas especializadas em determinados nichos de mercado, como o turismo rural, o alojamento em boutique ou o segmento empresarial.<\/p><p>A escolha das OTAs adequadas depender\u00e1 da localiza\u00e7\u00e3o, do tipo de hotel e do p\u00fablico-alvo, bem como das condi\u00e7\u00f5es comerciais que oferecem.<\/p><p><!-- notionvc: 612ceeeb-318b-4fc4-93ed-e1c85cb141a1 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc042b5 elementor-widget elementor-widget-heading\" data-id=\"bc042b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vantagens de trabalhar com OTAs para hot\u00e9is independentes e pequenos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e60032d elementor-widget elementor-widget-text-editor\" data-id=\"e60032d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para os hot\u00e9is independentes ou de menor dimens\u00e3o, as OTA representam uma oportunidade estrat\u00e9gica para ganhar visibilidade sem os elevados custos de posicionamento digital. Estas plataformas permitem chegar aos mercados internacionais, atrair a procura nas \u00e9pocas baixas e atrair clientes que, de outra forma, teriam dificuldade em conhecer o estabelecimento.<\/p><p>Al\u00e9m disso, oferecem ferramentas e sistemas de gest\u00e3o de reservas que facilitam as opera\u00e7\u00f5es di\u00e1rias do hotel, especialmente para os hot\u00e9is que n\u00e3o disp\u00f5em de uma equipa especializada em marketing ou distribui\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a45032 elementor-widget elementor-widget-heading\" data-id=\"2a45032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia inteligente para integrar as OTA no conjunto da distribui\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b50998 elementor-widget elementor-widget-text-editor\" data-id=\"5b50998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrar as OTAs na estrat\u00e9gia de distribui\u00e7\u00e3o de um hotel n\u00e3o \u00e9 apenas abrir um perfil e ficar \u00e0 espera de receber reservas. Requer planeamento, an\u00e1lise e gest\u00e3o cont\u00ednua para que este canal seja rent\u00e1vel e n\u00e3o se torne demasiado dependente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1300170 elementor-widget elementor-widget-heading\" data-id=\"1300170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como selecionar as OTAs mais rent\u00e1veis para o seu segmento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e47e29e elementor-widget elementor-widget-text-editor\" data-id=\"e47e29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nem todas as OTAs oferecem o mesmo retorno para todos os hot\u00e9is. \u00c9 fundamental avaliar quais plataformas est\u00e3o mais alinhadas com o perfil e o p\u00fablico-alvo do estabelecimento. Alguns factores-chave a considerar s\u00e3o a quota de mercado da OTA no destino, o tipo de cliente que atrai, a comiss\u00e3o aplicada e a facilidade de integra\u00e7\u00e3o com os sistemas de gest\u00e3o do hotel.<\/p><p>Uma an\u00e1lise pormenorizada permitir\u00e1 dar prioridade \u00e0s OTAs que oferecem o maior volume de reservas e rentabilidade, evitando a dispers\u00e3o e encargos operacionais desnecess\u00e1rios.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910094c elementor-widget elementor-widget-heading\" data-id=\"910094c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diversifica\u00e7\u00e3o dos canais sem canibalizar as vendas diretas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a7474 elementor-widget elementor-widget-text-editor\" data-id=\"f6a7474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um dos riscos mais comuns quando se trabalha com OTAs \u00e9 que as reservas atrav\u00e9s destes canais acabam por substituir as vendas diretas, aumentando assim os custos de intermedia\u00e7\u00e3o. Para evitar esta situa\u00e7\u00e3o, \u00e9 aconselh\u00e1vel manter um equil\u00edbrio entre ambos os canais, utilizando as OTAs como uma montra que gera visibilidade e atrai novos clientes, mas ao mesmo tempo promovendo as vendas diretas atrav\u00e9s do seu pr\u00f3prio s\u00edtio Web, redes sociais ou marketing por correio eletr\u00f3nico.<\/p><p>A diversifica\u00e7\u00e3o dos canais deve ter por objetivo alargar o alcance e reduzir a depend\u00eancia de um \u00fanico intermedi\u00e1rio, assegurando simultaneamente que os canais pr\u00f3prios mantenham uma proposta de valor atractiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0a237 elementor-widget elementor-widget-heading\" data-id=\"0e0a237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utilizar o gestor de canais para melhorar a efici\u00eancia operacional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb61df5 elementor-widget elementor-widget-text-editor\" data-id=\"eb61df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A gest\u00e3o manual de m\u00faltiplos canais de distribui\u00e7\u00e3o pode levar a erros, perda de tempo e riscos de sobre-reserva. \u00c9 por isso que ter um <strong>Gestor de canais<\/strong> \u00e9 essencial para centralizar a gest\u00e3o das tarifas, da disponibilidade e das reservas num \u00fanico sistema.<\/p><p>Existem solu\u00e7\u00f5es como <strong>Vertical Booking<\/strong> o <strong>Simple Booking<\/strong>Os sistemas Zucchetti do Grupo Zucchetti permitem uma integra\u00e7\u00e3o bidirecional perfeita com sistemas como <strong>LEAN<\/strong>. Esta integra\u00e7\u00e3o garante que a disponibilidade \u00e9 actualizada em tempo real a partir do LEAN e que as tarifas s\u00e3o enviadas pelo Channel Manager para todas as OTAs, evitando incompatibilidades e melhorando a efici\u00eancia operacional.<\/p><p><!-- notionvc: f4b6797b-bd92-4527-92df-2c2fdac9ad3c --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f054d elementor-widget elementor-widget-image\" data-id=\"02f054d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-1024x562.webp\" class=\"attachment-large size-large wp-image-7999\" alt=\"o que \u00e9 a ota no sector da hotelaria e do turismo?\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-1024x562.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-300x165.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-768x421.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-1536x843.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/04\/que-es-la-ota-en-la-hoteleria-sector-turistico.webp 1584w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Comunica\u00e7\u00e3o entre LEAN PMS - Channel Manager como Vertical Booking ou Simple Booking e OTAs<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b693b22 elementor-widget elementor-widget-heading\" data-id=\"b693b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Otimizar o perfil do seu hotel nas plataformas OTA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c871c4 elementor-widget elementor-widget-text-editor\" data-id=\"2c871c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma vez escolhido o canal, \u00e9 essencial otimizar o perfil do hotel em cada OTA para garantir que se destaca da concorr\u00eancia e converte visitas em reservas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769c039 elementor-widget elementor-widget-heading\" data-id=\"769c039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fotografias, descri\u00e7\u00f5es e principais factores de diferencia\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a3af7 elementor-widget elementor-widget-text-editor\" data-id=\"23a3af7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O conte\u00fado visual e descritivo do perfil desempenha um papel decisivo na decis\u00e3o do h\u00f3spede. As fotografias devem ser profissionais, actualizadas e mostrar os quartos, as instala\u00e7\u00f5es e os pormenores que tornam o hotel \u00fanico.<\/p><p>As descri\u00e7\u00f5es devem ser claras, honestas e destacar os principais factores de diferencia\u00e7\u00e3o do estabelecimento, como a localiza\u00e7\u00e3o, os servi\u00e7os inclu\u00eddos ou a proposta de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa01d2f elementor-widget elementor-widget-heading\" data-id=\"fa01d2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gest\u00e3o estrat\u00e9gica das tarifas, disponibilidade e condi\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a4708 elementor-widget elementor-widget-text-editor\" data-id=\"51a4708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O perfil nas OTA deve ser mantido atualizado e alinhado com a estrat\u00e9gia comercial do hotel. Isto implica a gest\u00e3o de tarifas din\u00e2micas adaptadas \u00e0 procura, a revis\u00e3o das pol\u00edticas de cancelamento e de disponibilidade e a coer\u00eancia das informa\u00e7\u00f5es publicadas com o resto dos canais.<\/p><p>Uma gest\u00e3o adequada das tarifas permitir\u00e1 tirar partido das \u00e9pocas de maior procura e evitar perdas em per\u00edodos de baixa ocupa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db761a1 elementor-widget elementor-widget-heading\" data-id=\"db761a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como se destacar da concorr\u00eancia nas classifica\u00e7\u00f5es de pesquisa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e7cd0 elementor-widget elementor-widget-text-editor\" data-id=\"c4e7cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As OTAs utilizam algoritmos que determinam a posi\u00e7\u00e3o dos hot\u00e9is nos resultados de pesquisa. Alguns dos factores que influenciam a classifica\u00e7\u00e3o s\u00e3o a qualidade das fotografias, as cr\u00edticas dos clientes, as tarifas competitivas e a disponibilidade oferecida.<\/p><p>Uma gest\u00e3o ativa e estrat\u00e9gica destes elementos ajudar\u00e1 a melhorar a visibilidade do hotel e a aumentar as hip\u00f3teses de convers\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49ff96 elementor-widget elementor-widget-heading\" data-id=\"c49ff96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Equil\u00edbrio entre depend\u00eancia e autonomia: como utilizar as OTAs sem perder o controlo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ea961 elementor-widget elementor-widget-text-editor\" data-id=\"97ea961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Embora as OTA sejam um canal valioso para atrair clientes, depender exclusivamente delas pode limitar a autonomia comercial do hotel e afetar a sua rentabilidade. Por conseguinte, \u00e9 essencial encontrar um equil\u00edbrio que lhe permita tirar partido das suas vantagens sem renunciar ao controlo da sua estrat\u00e9gia de vendas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e1fc elementor-widget elementor-widget-heading\" data-id=\"795e1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como converter h\u00f3spedes de OTA em clientes diretos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9517508 elementor-widget elementor-widget-text-editor\" data-id=\"9517508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cada reserva recebida atrav\u00e9s de uma OTA representa uma oportunidade para fidelizar os h\u00f3spedes e convert\u00ea-los em clientes diretos para futuras estadias. Para tal, \u00e9 importante oferecer uma experi\u00eancia personalizada, recolher os seus dados de contacto e manter a comunica\u00e7\u00e3o subsequente para incentivar as reservas diretas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab13a7 elementor-widget elementor-widget-heading\" data-id=\"cab13a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gias para aumentar as reservas diretas sem quebrar acordos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613d5bb elementor-widget elementor-widget-text-editor\" data-id=\"613d5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O hotel pode incentivar as vendas diretas oferecendo benef\u00edcios exclusivos que n\u00e3o violem os acordos de paridade de tarifas com as OTAs. Por exemplo, incluir servi\u00e7os adicionais, upgrades de quarto ou condi\u00e7\u00f5es mais flex\u00edveis para quem reservar diretamente atrav\u00e9s do s\u00edtio Web oficial.<\/p><p>Estas estrat\u00e9gias permitem refor\u00e7ar o canal pr\u00f3prio sem gerar conflitos com as plataformas intermedi\u00e1rias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f51d43 elementor-widget elementor-widget-heading\" data-id=\"6f51d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utiliza\u00e7\u00e3o de promo\u00e7\u00f5es exclusivas para o seu pr\u00f3prio canal (s\u00edtio Web, correio eletr\u00f3nico, etc.)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff5b73 elementor-widget elementor-widget-text-editor\" data-id=\"eff5b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outra ferramenta para reduzir a depend\u00eancia das OTAs \u00e9 conceber promo\u00e7\u00f5es dirigidas exclusivamente aos clientes que reservam atrav\u00e9s do s\u00edtio Web, de campanhas de marketing por correio eletr\u00f3nico ou de programas de fideliza\u00e7\u00e3o. Desta forma, o hotel poder\u00e1 construir uma base s\u00f3lida de clientes recorrentes e minimizar os custos de intermedia\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio C\u00f3mo aprovechar las OTAs en hoteler\u00eda: Estrategia integral para maximizar reservas y rentabilidad En el entorno digital actual, la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[140,138,157],"tags":[42],"class_list":["post-7998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalizacion-y-tecnologia-hotelera","category-gestion-hotelera-pms","category-software-de-distribucion-hotelera","tag-lean-hotel-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTA Hoteleria Rentabiliza tus reservas Estrategia ganadora \ud83c\udfe8<\/title>\n<meta name=\"description\" content=\"Dentro de este contexto, las OTAs han adquirido un papel fundamental en la estrategia de distribuci\u00f3n hotelera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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