{"id":8547,"date":"2025-06-18T07:04:00","date_gmt":"2025-06-18T07:04:00","guid":{"rendered":"https:\/\/leanhotelsystem.com\/?p=8547"},"modified":"2026-03-18T18:19:24","modified_gmt":"2026-03-18T18:19:24","slug":"percurso-do-cliente-no-sector-da-hotelaria-e-restauracao","status":"publish","type":"post","link":"https:\/\/leanhotelsystem.com\/pt\/customer-journey-en-hoteleria\/","title":{"rendered":"Percurso do cliente na hotelaria: fases fundamentais para otimizar a experi\u00eancia do h\u00f3spede"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8547\" class=\"elementor elementor-8547\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900cf17 e-flex e-con-boxed e-con e-parent\" data-id=\"900cf17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-767b16e elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"767b16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"P\u00e3o ralado\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-home\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M280.37 148.26L96 300.11V464a16 16 0 0 0 16 16l112.06-.29a16 16 0 0 0 15.92-16V368a16 16 0 0 1 16-16h64a16 16 0 0 1 16 16v95.64a16 16 0 0 0 16 16.05L464 480a16 16 0 0 0 16-16V300L295.67 148.26a12.19 12.19 0 0 0-15.3 0zM571.6 251.47L488 182.56V44.05a12 12 0 0 0-12-12h-56a12 12 0 0 0-12 12v72.61L318.47 43a48 48 0 0 0-61 0L4.34 251.47a12 12 0 0 0-1.6 16.9l25.5 31A12 12 0 0 0 45.15 301l235.22-193.74a12.19 12.19 0 0 1 15.3 0L530.9 301a12 12 0 0 0 16.9-1.6l25.5-31a12 12 0 0 0-1.7-16.93z\"><\/path><\/svg><\/span><a href=\"https:\/\/leanhotelsystem.com\/pt\"><span class=\"hfe-breadcrumbs-text\">In\u00edcio<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e98f elementor-widget elementor-widget-heading\" data-id=\"026e98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Percurso do cliente na hotelaria: fases fundamentais para otimizar a experi\u00eancia do h\u00f3spede<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903aa40 elementor-widget elementor-widget-text-editor\" data-id=\"903aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A experi\u00eancia do h\u00f3spede no sector hoteleiro n\u00e3o come\u00e7a no momento da chegada ao estabelecimento, mas muito antes, a partir do momento em que surge a inten\u00e7\u00e3o de viajar. Compreender e gerir corretamente o <span class=\"notion-enable-hover\" data-token-index=\"1\">percurso do cliente no sector da hotelaria e restaura\u00e7\u00e3o<\/span> permite aos estabelecimentos identificar as \u00e1reas a melhorar, aumentar a satisfa\u00e7\u00e3o dos clientes e maximizar a sua fidelidade. Este percurso \u00e9 composto por v\u00e1rias etapas, cada uma com as suas pr\u00f3prias necessidades, expectativas e oportunidades de impacto.<!-- notionvc: 69e5e25b-2ad3-46ba-9fb6-ba3293e5a6e0 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8001dcb elementor-widget elementor-widget-image\" data-id=\"8001dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp\" class=\"attachment-large size-large wp-image-8550\" alt=\"Percurso do cliente no sector da hotelaria e restaura\u00e7\u00e3o\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Customer-journey-en-hoteleria-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f472e3 elementor-widget elementor-widget-heading\" data-id=\"4f472e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 1 - Inspira\u00e7\u00e3o e descoberta do hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3b5fa elementor-widget elementor-widget-heading\" data-id=\"fb3b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Necessidade inicial: lazer, neg\u00f3cios ou evento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b32a5c elementor-widget elementor-widget-text-editor\" data-id=\"5b32a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O ponto de partida \u00e9 a motiva\u00e7\u00e3o da viagem. Identificar se o objetivo \u00e9 f\u00e9rias, neg\u00f3cios ou eventos permite-lhe adaptar as mensagens, os servi\u00e7os e os canais de modo a satisfazer as necessidades do h\u00f3spede desde o in\u00edcio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b906119 elementor-widget elementor-widget-heading\" data-id=\"b906119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primeiro contacto com a marca (redes, influenciadores, Google)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b279c0 elementor-widget elementor-widget-text-editor\" data-id=\"4b279c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A presen\u00e7a digital deve estar preparada para captar a aten\u00e7\u00e3o desde o primeiro clique. Os motores de busca, as redes sociais ou os perfis dos criadores de conte\u00fados podem ser o primeiro ponto de contacto, onde uma imagem ou um t\u00edtulo atractivos despertam o interesse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421625c elementor-widget elementor-widget-heading\" data-id=\"421625c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicidade visual e emocional: Instagram, YouTube, TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee469f elementor-widget elementor-widget-text-editor\" data-id=\"fee469f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os formatos visuais geram uma liga\u00e7\u00e3o imediata. Mostrar experi\u00eancias, sensa\u00e7\u00f5es e ambientes reais atrav\u00e9s de v\u00eddeos ou imagens impressionantes ajuda a posicionar o hotel como uma op\u00e7\u00e3o atractiva na mente do viajante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcde6c elementor-widget elementor-widget-heading\" data-id=\"4fcde6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Presen\u00e7a em blogues de viagens, s\u00edtios de compara\u00e7\u00e3o ou listas de destinos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d7318 elementor-widget elementor-widget-text-editor\" data-id=\"f9d7318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estar presente em conte\u00fados de terceiros confere autoridade e visibilidade. Os viajantes s\u00e3o frequentemente inspirados por cr\u00edticas e recomenda\u00e7\u00f5es de portais especializados, o que refor\u00e7a a credibilidade da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2fec9 elementor-widget elementor-widget-heading\" data-id=\"ce2fec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marca consistente desde o primeiro impacto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a72cd1 elementor-widget elementor-widget-text-editor\" data-id=\"9a72cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A coer\u00eancia visual, tonal e concetual em todos os pontos de contacto contribui para a constru\u00e7\u00e3o de uma identidade forte que permanece na mem\u00f3ria do cliente ao longo do seu processo de decis\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b086057 elementor-widget elementor-widget-heading\" data-id=\"b086057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 2 - Investiga\u00e7\u00e3o e compara\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8235e elementor-widget elementor-widget-heading\" data-id=\"6e8235e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verificar coment\u00e1rios no Booking, Google e Tripadvisor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca310b elementor-widget elementor-widget-text-editor\" data-id=\"1ca310b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As opini\u00f5es de outros utilizadores desempenham um papel decisivo. A reputa\u00e7\u00e3o em linha, tanto em termos de classifica\u00e7\u00f5es como de coment\u00e1rios, influencia diretamente a perce\u00e7\u00e3o de confian\u00e7a e de qualidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8b4e7 elementor-widget elementor-widget-heading\" data-id=\"8c8b4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compara\u00e7\u00e3o de pre\u00e7os e perce\u00e7\u00e3o de valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cf10b elementor-widget elementor-widget-text-editor\" data-id=\"16cf10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para al\u00e9m do pre\u00e7o final, o cliente avalia se o que obt\u00e9m justifica o custo. Os benef\u00edcios, a localiza\u00e7\u00e3o, os servi\u00e7os inclu\u00eddos e as pol\u00edticas claras fazem parte dessa avalia\u00e7\u00e3o de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6495e38 elementor-widget elementor-widget-heading\" data-id=\"6495e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avalia\u00e7\u00e3o de pol\u00edticas: cancelamentos, animais de estima\u00e7\u00e3o, servi\u00e7os<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e64456 elementor-widget elementor-widget-text-editor\" data-id=\"2e64456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clareza e a flexibilidade das condi\u00e7\u00f5es gerais podem ser um fator decisivo. As pol\u00edticas devem ser vis\u00edveis, compreens\u00edveis e adaptadas \u00e0s expectativas actuais do viajante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf5c6e elementor-widget elementor-widget-heading\" data-id=\"2cf5c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An\u00e1lise de fotografias reais e coment\u00e1rios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905db7a elementor-widget elementor-widget-text-editor\" data-id=\"905db7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As imagens devem ser fi\u00e9is \u00e0 realidade, completas e de alta qualidade. As fotografias tiradas por outros h\u00f3spedes tamb\u00e9m s\u00e3o analisadas para confirmar se o hotel cumpre o prometido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15af7a6 elementor-widget elementor-widget-heading\" data-id=\"15af7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Encontrar o canal mais fi\u00e1vel para efetuar reservas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d788078 elementor-widget elementor-widget-text-editor\" data-id=\"d788078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A decis\u00e3o de onde reservar baseia-se na seguran\u00e7a, nos benef\u00edcios oferecidos e na experi\u00eancia anterior. O canal direto deve competir com as OTAs em termos de confian\u00e7a, clareza e proposta de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68be61 elementor-widget elementor-widget-heading\" data-id=\"c68be61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Factores-chave que refor\u00e7am a confian\u00e7a nesta fase<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7672fac elementor-widget elementor-widget-text-editor\" data-id=\"7672fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um s\u00edtio Web atualizado, um motor de reservas de f\u00e1cil utiliza\u00e7\u00e3o, uma presen\u00e7a em linha ativa e uma aten\u00e7\u00e3o r\u00e1pida aos pedidos de informa\u00e7\u00e3o geram uma perce\u00e7\u00e3o positiva nesta fase cr\u00edtica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78d1a7 elementor-widget elementor-widget-heading\" data-id=\"b78d1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 3 - Reserva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01823e1 elementor-widget elementor-widget-heading\" data-id=\"01823e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experi\u00eancia do utilizador no motor de reservas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06dca1c elementor-widget elementor-widget-text-editor\" data-id=\"06dca1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A navega\u00e7\u00e3o deve ser r\u00e1pida, intuitiva e sem atritos. Cada passo deve conduzir claramente o cliente \u00e0 convers\u00e3o, sem obst\u00e1culos ou confus\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391f319 elementor-widget elementor-widget-heading\" data-id=\"391f319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clareza nos pre\u00e7os, impostos e condi\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0554aee elementor-widget elementor-widget-text-editor\" data-id=\"0554aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todas as informa\u00e7\u00f5es devem ser claramente discriminadas. Os encargos, taxas ou condi\u00e7\u00f5es adicionais devem ser explicados antes do pagamento para evitar frustra\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac14294 elementor-widget elementor-widget-heading\" data-id=\"ac14294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incentivos para o canal direto (descontos, extras, flexibilidade)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7806abd elementor-widget elementor-widget-text-editor\" data-id=\"7806abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A oferta de benef\u00edcios tang\u00edveis para reservas diretas refor\u00e7a este canal e fideliza os clientes. Extras como pequeno-almo\u00e7o gratuito ou condi\u00e7\u00f5es mais flex\u00edveis podem fazer a diferen\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656d1bd elementor-widget elementor-widget-heading\" data-id=\"656d1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confian\u00e7a no processo de pagamento em linha<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14060ea elementor-widget elementor-widget-text-editor\" data-id=\"14060ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A seguran\u00e7a do sistema de pagamento \u00e9 fundamental. Certificados SSL, gateways de confian\u00e7a e op\u00e7\u00f5es de contacto em caso de d\u00favidas proporcionam tranquilidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06daa43 elementor-widget elementor-widget-heading\" data-id=\"06daa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confirma\u00e7\u00e3o imediata e personaliza\u00e7\u00e3o p\u00f3s-reserva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779f0f elementor-widget elementor-widget-text-editor\" data-id=\"5779f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma confirma\u00e7\u00e3o clara e profissional refor\u00e7a a imagem do hotel. A inclus\u00e3o de pormenores personalizados, como o nome do h\u00f3spede ou informa\u00e7\u00f5es sobre a sua estadia, acrescenta valor desde o in\u00edcio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98aa303 elementor-widget elementor-widget-heading\" data-id=\"98aa303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 4 - Pr\u00e9-estadia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2ecfc elementor-widget elementor-widget-heading\" data-id=\"ae2ecfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Correio eletr\u00f3nico de boas-vindas ou de prepara\u00e7\u00e3o da viagem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce6d8b2 elementor-widget elementor-widget-text-editor\" data-id=\"ce6d8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comunica\u00e7\u00e3o precoce permite que o hotel ofere\u00e7a orienta\u00e7\u00e3o, resolva d\u00favidas e comece a criar uma rela\u00e7\u00e3o mais direta e pr\u00f3xima com o h\u00f3spede.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641c9d7 elementor-widget elementor-widget-heading\" data-id=\"641c9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processo de pr\u00e9-check-in<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e9b3 elementor-widget elementor-widget-text-editor\" data-id=\"8f9e9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Facilitar aos h\u00f3spedes a realiza\u00e7\u00e3o do pr\u00e9-check-in online antes da chegada n\u00e3o s\u00f3 simplifica a sua experi\u00eancia no hotel, como tamb\u00e9m reduz a carga operacional da equipa. Este passo melhora a efici\u00eancia e permite que o pessoal se concentre num servi\u00e7o mais qualitativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbeb90a elementor-widget elementor-widget-image\" data-id=\"cbeb90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp\" class=\"attachment-large size-large wp-image-8548\" alt=\"Inspira\u00e7\u00e3o e descoberta do hotel\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-1024x591.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-300x173.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-768x443.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel-18x10.webp 18w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Inspiracion-y-descubrimiento-del-hotel.webp 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">POK - processo de digitaliza\u00e7\u00e3o da documenta\u00e7\u00e3o durante o pr\u00e9-check-in antes da estadia<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23697b8 elementor-widget elementor-widget-heading\" data-id=\"23697b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Oportunidade de venda adicional (estacionamento, pequeno-almo\u00e7o, check-out tardio)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29d0419 elementor-widget elementor-widget-text-editor\" data-id=\"29d0419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A fase de pr\u00e9-chegada \u00e9 ideal para oferecer servi\u00e7os adicionais para complementar a experi\u00eancia e aumentar a receita por cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa8830 elementor-widget elementor-widget-heading\" data-id=\"dfa8830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Confirma\u00e7\u00e3o log\u00edstica: check-in, hor\u00e1rios, como chegar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812528b elementor-widget elementor-widget-text-editor\" data-id=\"812528b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A presta\u00e7\u00e3o de informa\u00e7\u00f5es pr\u00e1ticas, como direc\u00e7\u00f5es, m\u00e9todos de transporte ou pol\u00edticas de chegada, melhora a prepara\u00e7\u00e3o dos viajantes e reduz as incertezas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206a47a elementor-widget elementor-widget-heading\" data-id=\"206a47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comunica\u00e7\u00e3o ativa: WhatsApp, aplica\u00e7\u00e3o do hotel, cuidados pr\u00e9vios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433cc79 elementor-widget elementor-widget-text-editor\" data-id=\"433cc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O estabelecimento de canais de contacto fluidos antes da chegada permite-lhe abordar as preocupa\u00e7\u00f5es e demonstrar uma aten\u00e7\u00e3o personalizada desde o in\u00edcio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6feda elementor-widget elementor-widget-heading\" data-id=\"3f6feda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Primeiro contacto humano antes da chegada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab4be8 elementor-widget elementor-widget-text-editor\" data-id=\"cab4be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma mensagem direta e simp\u00e1tica, adaptada ao perfil do h\u00f3spede, cria uma primeira impress\u00e3o positiva que abre caminho a uma boa estadia.<!-- notionvc: 08c4c84c-954a-4174-bfeb-da27403110fd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c303b07 elementor-widget elementor-widget-heading\" data-id=\"c303b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 5 - Perman\u00eancia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c5c8a elementor-widget elementor-widget-heading\" data-id=\"e3c5c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Processo de check-in: agilidade, acolhimento, primeiro impacto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4253c1a elementor-widget elementor-widget-text-editor\" data-id=\"4253c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O momento da chegada define grande parte da perce\u00e7\u00e3o geral. Um processo r\u00e1pido, amig\u00e1vel e bem organizado estabelece a base para uma estadia bem sucedida. Hoje em dia, os h\u00f3spedes podem mesmo fazer o check-in de forma aut\u00f3noma, quer num quiosque digital na rece\u00e7\u00e3o, quer atrav\u00e9s de um c\u00f3digo QR, o que melhora a efici\u00eancia operacional e a experi\u00eancia do utilizador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ba015 elementor-widget elementor-widget-image\" data-id=\"41ba015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp\" class=\"attachment-large size-large wp-image-8549\" alt=\"Investiga\u00e7\u00e3o e compara\u00e7\u00e3o\" srcset=\"https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1024x683.webp 1024w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-300x200.webp 300w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-768x512.webp 768w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-1536x1024.webp 1536w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-2048x1365.webp 2048w, https:\/\/leanhotelsystem.com\/wp-content\/uploads\/2025\/06\/Investigacion-y-comparacion-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cf05c elementor-widget elementor-widget-heading\" data-id=\"38cf05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Limpeza, conforto e resposta a conting\u00eancias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e533752 elementor-widget elementor-widget-text-editor\" data-id=\"e533752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As normas de limpeza e manuten\u00e7\u00e3o das instala\u00e7\u00f5es n\u00e3o s\u00e3o negoci\u00e1veis. A capacidade de resposta a incidentes faz a diferen\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c3ebc elementor-widget elementor-widget-heading\" data-id=\"39c3ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aten\u00e7\u00e3o e empatia do pessoal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab05b25 elementor-widget elementor-widget-text-editor\" data-id=\"ab05b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O fator humano continua a ser central. A atitude da equipa, a sua disponibilidade e capacidade de escuta afectam diretamente a avalia\u00e7\u00e3o do servi\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a37625 elementor-widget elementor-widget-heading\" data-id=\"5a37625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utiliza\u00e7\u00e3o da tecnologia sem perder o contacto humano<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e0236 elementor-widget elementor-widget-text-editor\" data-id=\"98e0236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automatizar os processos sem eliminar a cordialidade do servi\u00e7o \u00e9 fundamental. A tecnologia deve servir a experi\u00eancia, n\u00e3o substitu\u00ed-la completamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f7821 elementor-widget elementor-widget-heading\" data-id=\"89f7821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Servi\u00e7os adicionais que fazem a diferen\u00e7a (servi\u00e7o de quartos, comodidades)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef39efd elementor-widget elementor-widget-text-editor\" data-id=\"ef39efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pormenores como o servi\u00e7o de quartos, comodidades de qualidade ou pequenos gestos de cortesia contribuem para gerar mem\u00f3rias e recomenda\u00e7\u00f5es positivas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d4d83 elementor-widget elementor-widget-heading\" data-id=\"b8d4d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fase 6 - P\u00f3s-estadia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c749865 elementor-widget elementor-widget-heading\" data-id=\"c749865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inqu\u00e9rito de satisfa\u00e7\u00e3o e recolha de feedback<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cddb17 elementor-widget elementor-widget-text-editor\" data-id=\"3cddb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Solicitar feedback permite-lhe identificar oportunidades de melhoria e demonstrar interesse na experi\u00eancia do h\u00f3spede, mesmo depois da partida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7937c elementor-widget elementor-widget-heading\" data-id=\"dd7937c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pedido de revis\u00e3o em tempo e tom adequados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6c5c2 elementor-widget elementor-widget-text-editor\" data-id=\"0c6c5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um convite educado e bem formulado para deixar uma avalia\u00e7\u00e3o em linha pode ajudar a refor\u00e7ar a reputa\u00e7\u00e3o digital do hotel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d09ffc elementor-widget elementor-widget-heading\" data-id=\"7d09ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enviar uma proposta de agradecimento e de fideliza\u00e7\u00e3o<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b142b elementor-widget elementor-widget-text-editor\" data-id=\"19b142b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O agradecimento posterior refor\u00e7a a liga\u00e7\u00e3o. Acompanh\u00e1-lo com uma oferta exclusiva ou uma mensagem personalizada ajuda a gerar futuras reservas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02999be elementor-widget elementor-widget-heading\" data-id=\"02999be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campanhas de marketing por correio eletr\u00f3nico com conte\u00fados personalizados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68ed35 elementor-widget elementor-widget-text-editor\" data-id=\"e68ed35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O contacto cont\u00ednuo atrav\u00e9s de conte\u00fados relevantes mant\u00e9m a marca na mente do cliente e refor\u00e7a a sua fidelidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93947d8 elementor-widget elementor-widget-heading\" data-id=\"93947d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Remarketing com descontos para futuras estadias<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791c4e3 elementor-widget elementor-widget-text-editor\" data-id=\"791c4e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A utiliza\u00e7\u00e3o de t\u00e9cnicas de remarketing com promo\u00e7\u00f5es direcionadas permite-lhe reconquistar h\u00f3spedes anteriores e manter um fluxo constante de reservas repetidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Customer journey en hoteler\u00eda: fases clave para optimizar la experiencia del hu\u00e9sped La experiencia del hu\u00e9sped en el sector [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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