STR hotel report: what it is, how it works and why it is key to your strategy
The STR report has established itself as one of the most widely used reference sources in the international hotel industry to measure and compare the performance of an establishment against its competitors and the market. Far from being a simple report of figures, it is a strategic tool that offers a clear vision on occupancy, rates and revenues, facilitating informed decision making. Understanding what an STR is, how it works and what value it brings is essential for any hotel seeking to improve its competitiveness and optimise its management.
What is an RTS report in hospitality?
A hotel STR report is a benchmarking report that compares a hotel's performance against a competitive set or the market as a whole. It summarises key indicators of occupancy, average daily rate and RevPAR to provide an objective view of the property's position.
What it measures and why it is relevant to the sector
The STR report is an international benchmark tool in the hotel industry. It collects data on occupancy, average daily rate (ADR), revenue per available room (RevPAR) and other key indicators, allowing the performance of a hotel to be compared with a set of competitors or with the general market. Its relevance lies in the fact that it provides objective and standardised information that guides strategic decisions in pricing, positioning and operations.Difference between STR and other benchmarking reports
In contrast to internal reports or local consultancy studies, the STR report is fed by a global and standardised database. While a PMS or RMS shows individual performance, the STR allows to understand the relative position of the hotel against direct competitors and comparable markets. This benchmarking approach makes the RTS a key source for medium and long-term strategic decisions.Benefits of using an STR report for your hotel
The report accurately shows whether your hotel is above, in line or below the market in terms of occupancy, rate and RevPAR. This allows you to assess whether a business strategy is generating comparable results or whether it needs to be adjusted.
The RTS facilitates the detection of peaks and troughs in demand, as well as the pricing trends of the marketplace. Identifying these patterns is key to anticipating competition and applying dynamic revenue management strategies.
Having a solid comparative framework reduces reliance on subjective perceptions. The STR report provides quantitative evidence to support fare adjustments, promotions or operational investments.
How to read and use a hotel STR report
Main indicators (ADR, RevPAR, Occupancy)
The three most frequently consulted indicators are occupancy, ADR and RevPAR. Understanding their relationship is essential: an increase in RevPAR can come from both an increase in rates and a higher occupancy rate. A correct analysis allows you to act with precision on the right lever.
Benchmark segments and useful comparisons
The STR allows the selection of "competitive sets" or comparative sets. Choosing hotels with similar typology, location and category is fundamental to obtain actionable information. Comparing with a poorly defined set distorts conclusions.
Common mistakes when interpreting an STR
A common mistake is to focus only on the fare without considering occupancy. Another is to compare with sets that are too broad or unrepresentative. It is also common to overlook seasonality, leading to misinterpretations of performance.
Practical examples of STR application in hotels
Dynamic fare adjustment
If the STR shows that your RevPAR is consistently below the market, you can implement a rate adjustment or review inventory restrictions to improve competitiveness.
High and low season planning
Occupancy history in the STR helps to anticipate peaks in demand. This allows you to adjust staffing levels, design promotional packages and optimise marketing campaigns in strategic periods.
Analysis of nearby competitors
An urban hotel may detect that competitors in the same category increase their ADR during local events, while it maintains flat rates. The RTS shows this gap and provides arguments to modify the strategy on these key dates.
Hotel STR Report and its integration with technological tools
Complementing STR data with PMS and RMS
The RTS does not replace internal systems, but complements them. Integrating the results with a PMS (Property Management System) or RMS (Revenue Management System) allows for a complete overview: own performance plus market benchmarking.
How a SaaS like Lean makes it easier to read and act on data
SaaS platforms such as Lean Hotel System allow you to extract the STR file. Once the integration is activated, the file will be sent automatically at checkout. In this way, managers can quickly interpret the results and make immediate adjustments to rates or distribution strategies.
Future of hotel benchmarking in the cloud
The future points to more automated reporting, real-time comparisons and predictive analytics based on artificial intelligence. RTS integrated in SaaS environments will be increasingly relevant for tactical and strategic decisions.
Frequently asked questions about the STR hotel report
Can all hotels have access to an STR?
Yes, although access requires the voluntary participation of each establishment, providing data that is then aggregated anonymously.
How often is the data updated?
Most reports are daily, weekly and monthly, allowing continuous monitoring of the market.
Is data sharing mandatory to obtain a report?
Yes. The STR model is based on reciprocity: you receive information only if you contribute your own data.
How to combine STR with internal hotel reporting?
It is advisable to use the STR as an external reference and cross-reference it with internal metrics from your PMS or RMS. This provides a comprehensive diagnosis and ensures that decisions are aligned with the reality of the business.
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