How do I digitise my hotel?
Digitising your hotel is key to improving operational efficiency, delivering a better customer experience and keeping your business competitive in a rapidly evolving market. With the advent of new technologies, automation and connectivity are essential to meet current and future demands. In this article, we'll explore the key steps to digitise your establishment and look at the trends that will shape the hospitality industry in 2025.
Which services do I prioritise when managing my hotel?
When digitising your hotel, it is essential to identify and prioritise areas that can have a significant impact on both the guest experience and internal management. Below, we highlight the key areas:
Hotel management software
Hotel management systems, known as Property Management Systems (PMS), are the basis of digitalisation in hotels. These programmes centralise information on reservations, check-ins, inventory and administrative tasks. A modern PMS not only optimises day-to-day management, but also provides real-time data to make more informed decisions.
Distribution channels
The correct management of distribution channels guarantees the visibility of your offer on platforms such as Booking, Expedia and Airbnb. Using a channel manager allows you to synchronise availability and rates in real time, avoiding problems such as overbooking or inconsistencies in the information.
Personnel management
Implementing staff management software helps to optimise shift planning, assign specific tasks and monitor performance. This reduces the administrative burden and ensures that staff can focus on delivering exceptional customer service.
Room technologies
In-room technology is a differentiating factor for guests. From smart controls for lighting and temperature to advanced entertainment systems, these innovations enhance comfort and create a more personalised experience.
Automated customer service
The integration of chatbots and virtual assistants allows guest queries and requests to be handled 24 hours a day. These tools not only improve customer satisfaction, but also free up staff to focus on more strategic tasks.
How can digitising my property improve it?
Digitising your hotel offers multiple benefits that directly impact operational efficiency and customer satisfaction. Here's how:
- Optimisation of internal processes: Automation reduces manual tasks, which improves productivity and minimises errors.
- Improving the guest experience: Digital processes, such as online check-in or self-service systems, make the stay more comfortable and personalised.
- Reduction of operating costs: Implementing technologies such as smart thermostats or LED lighting significantly reduces energy consumption.
- Data-driven decision making: Digital tools generate detailed reports that help identify opportunities for improvement and optimisation.
- Increased competitiveness: A digitised hotel is positioned as a modern and reliable option for guests, increasing loyalty and bookings.
Is there any state support for digitising my hotel?
Digitalisation is not only a priority for hotels, but also for governments seeking to boost the competitiveness and sustainability of the tourism sector. Various grants and subsidies are available:
- Kit Digital (Spain): This programme offers vouchers to small and medium-sized enterprises to implement digital technologies. Hotels can use these funds to purchase management software, process automation and energy efficiency systems.
- Sustainability grants: Some government programmes fund solutions that reduce carbon footprints, such as energy monitoring systems and water-saving technologies.
- Specific aid for tourism: In many countries, resources are allocated to improve the technological infrastructure in tourist destinations, directly benefiting hotels wishing to upgrade.
Taking advantage of these aids not only reduces initial investment costs, but also accelerates the implementation of new technologies.
How much can it cost to digitise 100% of my establishment's processes?
- Small hotels and hostels: The initial investment can range from €3,000 to €10,000, enough to implement a basic PMS, electronic locks and reservation management systems.
- Medium-sized hotels: Costs are typically between €15,000 and €50,000, including advanced technologies such as CRM systems, personnel management software and energy optimisation tools.
- Large hotel chains: In these cases, complete digitisation can exceed €100,000, due to the customisation of systems, integration of complex technologies and staff training.
A guide to what a digitised process of a guest in your hotel would look like.
A fully digitised hotel transforms every stage of the guest journey, from booking to check-out. Here's how LEAN Hotel System facilitates this process:
Book online
The guest makes the booking directly from your website or through OTAs. The management system automatically synchronises availability and records the guest's details.
Automatic confirmation by email
The PMS sends an email with booking details, additional offers and personalised services, creating a more professional and engaging experience.
Check-in online or with kiosk
A few days before arrival, the guest receives a link to complete Pre Check-in from their mobile device. Upon arrival at the hotel, they can complete the process at a kiosk or at reception, reducing waiting times.
In-room amenities
Through the Housekeeping App, staff can efficiently manage the cleaning and maintenance of the rooms. In addition, guests can control the temperature, lighting and entertainment from their mobile device.